Business Model Deconstruction Samples
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Added on 2021-04-17
Business Model Deconstruction Samples
Added on 2021-04-17
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Running head: BUSINESS MODEL DECONSTRUCTIONBusiness Model DeconstructionStudent’s name: Name of the university: Author’s note:
1BUSINESS MODEL DECONSTRUCTIONTable of Contents Introduction......................................................................................................................................21. Providing a succinct description of the business Jet E-commerce, the industry, the market itserves, and the products it provides.................................................................................................22. Describing the business model canvas of the selected business using the nine building blocks.33. Explaining the key relationships that exist across the nine building blocks................................54. Identifying and discussing the critical success factors the business has to get right to achievesustainable success...........................................................................................................................65. Evaluating what will contribute to downside risk.......................................................................76. Discussing the changes would make to the business model........................................................8Conclusion.......................................................................................................................................8Reference List..................................................................................................................................9
2BUSINESS MODEL DECONSTRUCTIONIntroduction A business model describes the process and rationale of how a firm delivers, creates andcaptures values in external environment contexts. The making of appropriate business modelconstruction can be defined as the business strategy of the management. As stated by Wang,Wang & Liu (2016), the business model canvas is a management strategy and lean start-upmethod for developing new or existing business model; it consists the organisation's valueproposition, customers, infrastructure and finances. The aim of this study is to highlight anddeconstruct the business model of Jet e-commerce which is successfully using the businessmodel to survive in the market.1. Providing a succinct description of the business Jet E-commerce, the industry, the market it serves, and the products it provides Jet E-commerce: Jet.com is the subsidiary of Walmart and this e-commerce wasfounded in the year 2014. The owner of the business is Walmart and it is an American company.Jet e-commerce has it's headquartered in Hoboken, New Jersey. This e-commerce was co-founded by Marc Lore, Nate Faust and Mike Hanrahan (Jet.com, 2018). Marc Lore sold hisprevious owned organisation Diapers.com to Amazon.com and the owners raised $820 millionfor Jet e-commerce business. This site was launched for the public in the year 2015, July. It hascurrently more than 1500 employees and in the year 2016, August Walmart acquired thecompany. Products and services of Jet E-commerce: Jet e-commerce sells grocery, householdsupplies, and health & beauty products. Electronics and computers, furniture, home-based
3BUSINESS MODEL DECONSTRUCTIONproducts, baby products, women fashion clothing, pet supplies, appliances, books, music, toy &games, arts, crafts, men's fashion and sports, fitness and outdoors. Industry: Jet e-commerce is in the e-commerce industry in the US. Market: In 2017, in the USA, e-commerce sale grew by 16.03% (Jet.com, 2018). Mostimportantly, B2C business through e-commerce has been flourishing and retail e-commerce salesin the USA in Q4 2017 were 119.02 billion USD. Amazon is the major player in the USA and ittakes the market share of almost 47%; others in the market are e-bay (6.8%), Best Buy andMacy’s. 2. Describing the business model canvas of the selected business using the nine building blocks Figure 1: Business Model Canvas of Jet e-commerce (Source: Self-developed)
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