Importance of Non-Verbal and Ethical Communication in Retail Organizations

Communication
and Information
Management

Introduction
• The presentation will demonstrate the importance of non-verbal
communication
• It will also discuss the significance of ethical communication practice
• Non-verbal communication is significant for the organization and its
employees
• Ethical communication helps the organization to deal with the clients
ethically (Baumane-Vītoliņa, Apsalone, Sumilo & Jaakson, 2017)
• Effective communication helps the organization to understand the
needs of the clients

Non-verbal communication with the Australian
community
• The retail organization practices non-verbal communication through signs and body
language
• The staff members make efficient use of facial expression and voice tone
• For example, the organizational members appear well-organized to deliver efficiency to
the Australian community
• The employees give full attention to the needs of the clients (Algharabat, Rana, Dwivedi,
Alalwan & Qasem, 2018)
• The organizational members maintain eye contact and incline their body forward while
communicating with the Australian community (Mohanty & Mohanty, 2018)
• They also make use of postures and gestures to show respect towards the Australian
community