Communication Barriers in Travel Industry due to COVID-19

Table of Contents
Assessment 2 ..................................................................................................................................2
Introduction.....................................................................................................................................2
Explain some general theories of organisational communication .............................................2
Evaluating barriers preventing people from booking holidays abroad.......................................3
Define the various strategies for the travel agency has implemented to overcome these
barriers. ......................................................................................................................................5
Conclusion ......................................................................................................................................5
References ......................................................................................................................................6
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Assessment 2
Introduction
The purpose of this report is to reflect upon the communication barriers imposed by the
situations existing due to the emergence of COVID-19. The emergence of pandemic has resulted
in various issues in the operations of Barrhead travel holidays which are resulting in declining
consumer confidence in availing the services and facilities of the company. The organisation is
facing several barriers which are interrupting the flow of communication and implying
ambiguity which is further impacting the decision making of the organisation as well as of their
customers. This report discuss organisational theories, evaluate barriers influencing consumes
behaviour as well as recommend strategies to overcome these barriers.
Explain some general theories of organisational communication
In order to mange the communication in the business organisational communication plays an
essential role and such communication is required to be followed by the various companies
(Moneva, Bonilla-Priego and Ortas, 2020). It can be said that communication is necessary for the
companies to attain the level of success. In recent years, organisational communication has
become a popular concept and its importance has increased over the span of time. In addition to
this, it has become vital for the management and the company in order to define their structure
and activity which allows to facilitate the flow of communication in an proper manner
(Knollman-Porter and Burshnic, 2020). As there are various theories suggested by management
experts with the aim of elevating the level of communication in the business. Some general
theories of organisational communication are explained below-
Weber's classic organisational theory of fixed structures
Weber's classic organisational theory states that there should be proper clarity in the roles and
responsibilities so that the proper focus can be made towards the hierarchical patterns in order to
ensure the clear structure ( Pencz, 2020). Along with it, this theory pays attention to the leading
roles as per the seniority. And work should be assigned considering the level, capabilities and
potential of all the employees. The main idea of this theory is to make sure about the flow of
communication, that must be maintained as per to the hierarchical patterns and position of the
employees.
Tompkins and Cheney’s Organizational Control Theory
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This theory is said to be the detailed and prolonged version of the Weber's classic organisational
theory of fixed structures. As it states that there are about four types of control that explains that
whether structure of the company is easy, specialized, functionary and traditional. Therefore, in
an organisation the control of power is measured by the simple structure to absolute bureaucratic
models to highly specialized. Furthermore, it also evaluates the model in which all the
employees and the management knows about their roles, duties and domain and clearly in order
to accomplish the personal and company's goal (Bguttman and et.al., 2021).
Deetz's managerialism theory
As this theory suggests that the companies are required to acknowledge the ideas in which the
political and economical interests are also affected. Deetz's managerialism theory focuses on the
various aspects of the individual and the power centres in the organisation. It can also be seen
that this theory focuses on ideas and perceptions rather than words (Khalid, Okafor and
Burzynska, 2021).
Evaluating barriers preventing people from booking holidays abroad
The emergence of covid-19 has resulted in various barriers which are serving as
bottlenecks in the growth and development of the company. The barriers that has been evaluated
which is preventing people to book holidays abroad are discussed below in detail.
 Physical barriers: Such barriers restrict the activities of individuals due to serving as
physical obstacles. Physical barriers within an organisation are due to the infrastructure
issues or any other physical issue which could leads to interruption in smooth flow of
operations. In context to the Barrhead travel holidays, the physical barriers are implying
that the emergence of pandemic is leading interruption for organisation due to covid-19
uncertainties and restrictions (Bolten, 2020). Moreover another physical obstacle is the
issue of ensuring high level of social distancing standards in airplane which are
influencing the behaviour of individuals in availing the facilities of travel holidays.
 Emotional barriers: These barriers mainly refers to the emotional aspects and feelings
which determines the behaviour and consuming patterns of consumer. These barriers are
the perceptions and though processes of the audience which is preventing them to travel
across countries as the pandemic has created sense of fear in mind of individuals. The
restrictions imposed due to the pandemic made people tend to stop their activities out of
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