Communication Strategies in Business

This report examines the communication strategies implemented by MCGRATH Limited and Beulah International Pty Ltd. It analyzes the strengths and weaknesses of their strategies and provides recommendations for improvement. The report highlights the importance of effective communication in enhancing organizational performance and gaining a competitive edge in the market.

Running head: COMMUNICATION IN BUSINESS
COMMUNICATION IN BUSINESS
Name of the student
Name of the university
Author note

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Executive summary
Communication plays an important role in enhancing the process design and the operations that
are undertaken by the stakeholders. In this relation, the report aimed at closely studying the
communicational strategies that are implemented by MCGRATH Limited and Beulah
International Pty Ltd. The assessment of the strategies and the examination of the loopholes
through a SWOT helped in supporting the research through inclusion of a set of
recommendation. Therefore, the research aimed at identifying the importance of the
communicational strategies and the manner in which it assist an organization to gain sustainable
edge in the markets.

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Table of Contents
1. Introduction..................................................................................................................................3
2. Background of the companies.....................................................................................................3
2.1Local real estate Company: MCGRATH LIMITED..............................................................3
2.2 International real estate Company: Beulah International......................................................4
3. Communication strategies of the companies...............................................................................5
3.1 SWOT assessment of the communication strategies of the organizations............................8
4. Findings from the differences of communication strategies between two companies................9
5. Recommended actions that might be undertaken by the organizations.....................................11
6. Conclusion.................................................................................................................................12
References......................................................................................................................................14

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1. Introduction
Communication plays an important role in continuing with the efficiency of the
operations in adherence to the demand of the customers (Georgescu and Popescul 2015).
Productive communication between the management and the workforce assist an organization in
enhancing the rate of productivity while operating in diverse global markets. On the other hand,
efficient communication networks between the different levels of management assist an
organization in maintaining the efficiency of the decisions that are undertaken by the same. Roth
(2014) opined that the development of appropriate communication based networks in the
organizational processes supports in inducing collaborative functioning of the different
departments. The collaborative functioning of the different departments will assist an
organization in enhancing the rate of productivity and the quality of the processes that are
designed by the same.
Therefore, the report will aim at identifying the different communicational strategies that
are being undertaken by an international organization and a local company in Australia. The
comparison of the strategies will assist in delineating the loopholes in the strategy formation and
implementation. The report will also aim at developing a set of recommended activities that
might be followed by the organizations with the aim of enhancing their performance in the
respective markets.

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2. Background of the companies
2.1Local real estate Company: MCGRATH LIMITED
The concerned organization, MCGRATH Limited, was established in the year 1988
located in Paddington, Sydney (Mcgrath.com.au 2019). The organization developed a corporate
history through the activities based on integrity and transparency. On the other hand, the
different activities that are initiated by the concerned organization are reliant on the assessment
of the needs of the clients. Currently the concerned venture operates through establishment of 95
offices throughout the East Coast of Australia. The expansion of the concerned organization in
the different regions of the Australia assisted the venture in achieving a competitive benefit.
McGrath operates five business units while assisting the clients with residential property sales,
property management, mortgage broking, auction services and the like (Mcgrath.com.au 2019).
The diversity in the service offerings of the venture assisted the same in acting according to the
sustenance related needs of the same.
2.2 International real estate Company: Beulah International
Beulah International Pty Ltd. is an international property development and investment
company, which was established in the year 1994 (Beulahinternational.com 2019). The
distinguished vision of the venture and the manner in which the organization executes the
innovativeness in the design of the operations assisted the same in gaining a competitive
advantage against the other players. The concerned organization is based in Melbourne with the
regional unit in Kuala Lumpur (Beulahinternational.com 2019). Apart from its distinguished
services in the Australian regions, the concerned organization has also taken steps to expand the
venture throughout the Asia- Pacific region through collaboration with different partners. The
collaboration and expansion of the venture in the different parts of the Asia- Pacific region

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supported the venture in developing the potentials of the same for gaining a sustainable edge in
the markets.
3. Communication strategies of the companies
MCGRATH Limited
The strategies that are initiated by MCGRATH Limited are:
 Presentation of the message in a lucid manner- The concerned organization has taken
steps to develop a culture in the organization with the aim of enhancing the clarity of the
message that is being transmitted. In this relation, the concerned venture has taken ste3ps
to develop resources for providing audio- visual experience to the relevant stakeholders
(Adler et al. 2015). The visual presentation assisted the venture in continuing with the
efficiency of the operations in adherence to the demand of the customers. The lucid
presentation of the message assist an organization in avoiding the circumstances related
to mismanagement, information misinterpretation and lack of collaborative functioning of
the workforce.
 Formal communication among the stakeholders- Formal communication among the
stakeholders band the business associates affected the capabilities of the organization in
developing the active participation of the stakeholders in the processes of the venture
(Jackson 2014). However, the application of formal communication assisted the venture
in minimizing the risks of information misinterpretation. Appropriate communicational
frameworks in the processes of the venture assisted the same in enhancing the
operations while adhering to the changing demand of the clients (Mai and Hoffmann
2014). On the other hand, the utilization of the formal communication assisted the

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management of the venture in making the employees aware of the different modifications
and decisions that are commenced by the same.
 Utilization of social media tools for integrating the actions of the stakeholders- The
utilization of the social media platforms has assisted the venture in integrating the forces
of the stakeholders in the different processes (Ceschi, Dorofeeva and Sartori 2014). The
utilization of diverse range of social media platforms supported the venture in promoting
interconnectedness of the stakeholders, which contributed to the uninterrupted
functioning of the systems. On the other hand, the utilization of the social media
platforms has helped the organization in diversifying the media and channels of
communication (Zerfass and Viertmann 2017). The utilization of the social media
channels has assisted the venture in developing the capabilities of the organization to
enhance the rate of operations in adherence to the common objectives.
 Board meeting with the stakeholders- The concerned organizational management holds
board meetings with the respective stakeholders with the view of communicating
different modifications that are being planned by the hierarchy in the process design. The
conduction of board meetings has helped the organization in maintaining the efficiency of
the operations (Tourish 2014). The board meetings with the stakeholders have assisted
the venture in developing the potentials of the same in gaining a competitive advantage
through collaborative functioning of the systems. Therefore, the formal communication
techniques assisted the venture in developing networks and empowering the activities of
the stakeholders through transmission of important information
Beulah International Pty Ltd.
The strategies that are considered by Beulah International are:

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 Continuous interaction with the employees and stakeholders- The concerned
organization has taken steps to interact frequently with the stakeholders with the aim of
understanding the issues that are confronted by the same while operating in reliance to
the needs of the venture. In this relation, the interaction with the workforce assisted the
organization in identifying and mitigating the issues for the uninterrupted functioning of
the business level systems (Park, El Sawy and Fiss 2017). The continuous
communication of the management with the stakeholders assisted an organization in
enhancing the flow of information and increasing the amount of engagement of the
employees. Conflict resolution and engagement of the stakeholders in the processes has
supported the venture in developing the operations of the same (Jussila, Kärkkäinen and
Aramo-Immonen 2014). The development of sound interpersonal communication among
the stakeholders assisted the venture in developing the efficiency of the operations.
 Development of intranet portals- The development of the intranet portals assisted the
venture in making the stakeholders aware of the different modifications that are
undertaken by the same (Men 2014). On the other hand, the development of the intranet
portals assisted the venture in measuring the performance of the different units. The
intranet portals also assisted the venture in receiving immediate feedback from the
employees on the different issues relating to diminishing rate of performance. The
delineation of the performance related issues has affected the potentials of the
organization in maintaining the efficiency of the operations in adherence to the needs of
the venture.
 Centralized management and communication- The concerned organization operates
through a centralized management system where top down communication is being

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followed (Wu, Straub and Liang 2015). The top- down communicational strategy of the
organization has restricted the potentials of the venture in maximizing the engagement of
the employees in a cross- cultural context. On the other hand, the top- down
communication strategy of the organization affected the capabilities of the management
in identifying the major issues that are encountered by the business (Negruşa, Rus and
Sofică 2014). The centralized decision making systems of the organization has restricted
the potentials of the units in the different areas.
 Meetings and seminars- The concerned organization holds different meetings and
seminars with the employees, which has assisted the venture in maintaining the
consistency of the operations in adherence to the sustenance related demand of the same.
The meetings and seminars with the stakeholders supported the venture in developing the
operations of the same in making the diverse workforce aware of the intention and
purpose of the venture.
3.1 SWOT assessment of the communication strategies of the organizations
SWOT of MCGRATH Limited
Strengths
 Enhanced Presentation of the message
 Social media utilization
 Meetings and seminars
Weaknesses
 Formal communication with
stakeholders
 Lack of consultation
Opportunities
 Developing dedicated intranet portals
 Maximizing the engagement of the
Threats
 The stakeholders do not approach the
management with the issues faced by

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employees in the process through
communication with the same
 Developing open office environment
(Chelariu and Osmonbekov 2014)
the same due to the formalities and the
enhanced power- distance gap
(Rimkuniene and Zinkeviciute 2014)
SWOT of Beulah International Pty Ltd.
Strengths
 Continuous interactions with the
stakeholders
 Development of different social media
communication platforms
 Creation of a dedicated portal
Weaknesses
 Continuous interaction with the
stakeholders might hamper the flow of
work
Opportunities
 Developing audio visual facilities for
improving communication and briefing
practices (Seyedghorban, Matanda
and LaPlaca 2016)
 Development of positive environment
in the workforce
Threats
 Centralized management created
confusion in the activities and
dissatisfaction among the stakeholders
due to authoritative control

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4. Findings from the differences of communication strategies between two companies
The companies have taken steps to develop communication in the international and the
local level with the purpose of maintaining the efficiency of the operations. However, there are
certain loopholes in the strategies that are developed by the businesses, which restricted the
potentials of the ventures for maximizing the abilities of the same relating to communicability.
The MCGRATH Limited being a local organization followed a formal approach of
communication, which restricted the stakeholders to discuss freely their concerns with the
management. The lack of engagement of the stakeholders in the processes affected the
capabilities of the organization in maintaining the efficiency of the operations. Wu, Straub and
Liang (2015) opined that the smooth functioning of the organizations are reliant on the different
aspects of change that are undertaken by the organizations while continuing with the efficiency
of the operations. Therefore, the lack of suitable bindings between the workforce and the
management might affect the potentials of the venture in maintaining the efficiency of the
operations.
The centralized management systems of Beulah International Pty Ltd have affected the
morale of the employees while operating on the different principles of the venture. The diverse
range of modifications that are undertaken by the businesses are dependent on the decisions that
are undertaken by the management. However, the top- down decision making system and the
lack of suitable networking and communication has affected the capabilities of the concerned
organization in developing the operational capabilities of the same. Centralization of the decision
making systems of an organization affects the capabilities of the same while minimizing the rate
of engagement of the employees. On the other hand, the lack of transparency in the centralized
management system has affected the capabilities of the organization in maintaining the

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efficiency of the operations. Therefore, the major aspects of change that are undertaken by the
organization is dependent on the uninterrupted functioning of the systems in adherence to the
sustenance related requirements of the same.
The level of dissatisfaction among the stakeholders of the concerned business might
affect the potentials of the same to enhance the efficiency of the operations while ensuring the
sustenance of the same in the different markets. Therefore, the concerned organization faced
several issues relating to the different modifications in the systems through the utilization of
diverse range of alternatives. The lack of suitable communication based operations affected the
capabilities of the concerned organization in developing the operations of the workforce while
continuing with the sustainable functioning of the venture.
5. Recommended actions that might be undertaken by the organizations
The recommended actions that might be undertaken by the concerned organizations are:
 Bringing forth changes in the organizational culture and decision making systems:
The modifications in the organizational culture would assist the organizations in
encouraging the active participation of the stakeholders in the respective innovative
processes.’ The active involvement of the stakeholders in the processes will be assisting
the venture in enhancing the rate of productivity and the quality of the real estate services
that are provided to the clients. The enhanced rate of communication among the
stakeholders will assist the venture in integrating the activities that are undertaken by the
different units of the businesses. The positive workplace culture assist an organization in
maintaining the efficiency of the operations in adherence to the demand for sustenance.

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Therefore, the subtle modifications in the organizational culture would support the
organizations in maximizing the rate of involvement of the stakeholders in the processes.
 Development of an Open Door policy: The development of an open door policy in the
organizations would assist the same in developing a relationship of trust and confidence
between the management and the other stakeholders. Collaboration of the stakeholders
with the management would support the concerned organizations in developing the
resource based potentialities of the same while operating in diverse global markets., The
open door policy will also support the concerned organizations in maintaining the
transparency of the operations that are undertaken by the same. The transparency of the
operations assisted the venture in maintaining the efficiency of the offerings with the aim
of enhancing the efficiency of the operations with the objective of maintaining the
efficiency of the operations.
 Establishing sound communication systems: The establishment of a sound
communication based networking would assist the ventures in maintaining the efficiency
of the operations in adherence to the demand of the same. The establishment of a sound
communication system would assist the venture in developing suitable interactions
between the stakeholders, which will assist in enhancing the flow of operations with the
purpose of achieving the sustenance driven objectives. The development of the operations
in the organizations is specifically reliant on the communicability of the stakeholders and
their contribution towards the uninterrupted functioning of the systems. Therefore, the
establishment of sound communication systems would assist the ventures in developing
the operations of the same while maintaining the efficiency of the same.

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6. Conclusion
Therefore, it might be stated from the above analysis that communication plays a major
role in developing the potentials of the organizations. In this relation, the communication
strategies that are framed by the ventures assist the same in designing a suitable network for
facilitating uninterrupted operations. Communication is undertaken with the view of ensuring the
effective and integrated functioning of the workforce. Therefore, the report examined at the
different modifications that might be considered by the organizations, MCGRATH Limited and
Beulah International Pty Ltd, for enhancing the communication based practices while
developing effective propositions. The assessment of the different issues and recommended
activities on the same assisted in enhancing the understanding the needs of active
communicational systems in the organizational boundaries.

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Structure for presentation:
Number of slides: 10