Communication Strategies in Business

Running head: COMMUNICATION IN BUSINESS
COMMUNICATION IN BUSINESS
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1COMMUNICATION IN BUSINESS
Executive summary
Communication plays an important role in enhancing the process design and the operations that
are undertaken by the stakeholders. In this relation, the report aimed at closely studying the
communicational strategies that are implemented by MCGRATH Limited and Beulah
International Pty Ltd. The assessment of the strategies and the examination of the loopholes
through a SWOT helped in supporting the research through inclusion of a set of
recommendation. Therefore, the research aimed at identifying the importance of the
communicational strategies and the manner in which it assist an organization to gain sustainable
edge in the markets.

2COMMUNICATION IN BUSINESS
Table of Contents
1. Introduction..................................................................................................................................3
2. Background of the companies.....................................................................................................3
2.1Local real estate Company: MCGRATH LIMITED..............................................................3
2.2 International real estate Company: Beulah International......................................................4
3. Communication strategies of the companies...............................................................................5
3.1 SWOT assessment of the communication strategies of the organizations............................8
4. Findings from the differences of communication strategies between two companies................9
5. Recommended actions that might be undertaken by the organizations.....................................11
6. Conclusion.................................................................................................................................12
References......................................................................................................................................14

3COMMUNICATION IN BUSINESS
1. Introduction
Communication plays an important role in continuing with the efficiency of the
operations in adherence to the demand of the customers (Georgescu and Popescul 2015).
Productive communication between the management and the workforce assist an organization in
enhancing the rate of productivity while operating in diverse global markets. On the other hand,
efficient communication networks between the different levels of management assist an
organization in maintaining the efficiency of the decisions that are undertaken by the same. Roth
(2014) opined that the development of appropriate communication based networks in the
organizational processes supports in inducing collaborative functioning of the different
departments. The collaborative functioning of the different departments will assist an
organization in enhancing the rate of productivity and the quality of the processes that are
designed by the same.
Therefore, the report will aim at identifying the different communicational strategies that
are being undertaken by an international organization and a local company in Australia. The
comparison of the strategies will assist in delineating the loopholes in the strategy formation and
implementation. The report will also aim at developing a set of recommended activities that
might be followed by the organizations with the aim of enhancing their performance in the
respective markets.