Communication in Business

This document discusses the importance of interpersonal skills and social media in business communication. It explores the significance of listening, different types of interpersonal skills, and the impact of social media on business success.

Running head: COMMUNICATION IN BUSINESS
Communication in Business
Name of the student
Name of the University
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1COMMUNICATION IN BUSINESS
Table of Contents
Introduction................................................................................................................................2
Interpersonal Skills.....................................................................................................................2
Importance of listening..........................................................................................................2
Kinds of interpersonal skills...................................................................................................3
Significance of interpersonal skill for Business.....................................................................4
Social Media...............................................................................................................................5
Importance of social media....................................................................................................5
Kinds of social media in present age......................................................................................6
Importance of social media in business.................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

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Introduction
Business communication refers to the sharing of information in between the people of
an organization that helps in paving the way for commercial benefit of a company. It is
indicative of the relaying of the information in a company by the people. Business
communication helps the employees along with the management in reaching the
organizational goals (Eunson 2005). Interpersonal skills refer to qualities along with the
behaviour that is made use of by a person that helps him in carrying out the interaction in a
proper manner. It is indicative of ability of employees of working well with the other people
in the event of carrying out their duties. Social media refers to computer-mediated
technologies that is interactive which helps in sharing of the information along with the ideas
in an organization. The interaction is carried out with the help of the virtual communities
along with the networks. This report talks about the significance of the concept of
interpersonal skills and its importance for a business. The report also throws light on the
significance of the social media and how it helps in serving the business of the present age.
Interpersonal Skills
Importance of listening
Listening refers to ability that helps in receiving and interpreting the messages within
communication process. In my view, listening acts as the key in relation to the effective
communication within the framework of an organization. I think that the messages can be
misunderstood in the event of an individual not listening in the effective manner. In my
opinion, the communication breaking down in an organization makes sender of message feel
frustrated. I have been able to learn that the employers think that listening skills training can
prove to be crucial for the employees of an organization. The good listening skills can pave

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the way for the better customer satisfaction and it increases the productivity among the
workers. The sharing of the information can help in paving the path for more creative along
with the innovative work in a company (Brink and Costigan 2015). I think that listening can
prove to be important as it can help in the area of facilitation that can prove to be useful for
the employees of an organization. I have understood that it can prove to be of great
significance in the area of managing along with the coaching that can come to be of use for
the employees working within a company. I have gathered the knowledge that good listening
can help in making the decisions and reaching the agreements in an organization. It can help
in dealing with that of the customer complaints that can help in serving an organization. It is
essential for the taking of feedback that can act to the benefit of the employees (Christensen
2014).
Kinds of interpersonal skills
There are various kinds of interpersonal skills that can help an individual in excelling
in an organization. There are various kinds of interpersonal skills like verbal communication,
non-verbal communication, negotiation, problem-solving, listening skills, assertiveness along
with the decision-making. I have understood that verbal communication refers to the words
that are made use of by an individual for the purpose of communication. I have been able to
learn that an individual can communicate with the help of words by making use of right tone
and the manner. I have understood that non-verbal communication comprises of the facial
expressions, hand gestures along with the body language. In my opinion, the ability of an
individual in relation to listening can help a person in processing the information in the
correct manner . I have been able to gather that negotiation can pave the path for the effective
business communication in a company. It can help a person in discussing and reaching the
agreement in a manner that is professional. The problem-solving skills can help a person in
determining the source of a problem and finding the effective solution (Robbins and

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Hunsaker 2011). I think that researching is important in relation to that of problem solving. It
can help an individual in understanding cause of issue along with understanding it in a full
manner. Assertiveness is indicative of a skill that is relevant in relation to the communication
skills training. An individual in the event of being assertive can stand up for his own rights
along with the rights of the other people in a positive manner (Cardon and Marshall 2015). I
have been able to understand that the assertive individuals can help in conveying their points
without upsetting the other people. In my view, the interpersonal skill of decision-making can
help a person in making the difficult decisions. I think that the intuition of an individual can
help him in making the decisions in the right manner.
Significance of interpersonal skill for Business
The interpersonal skills can have an influence on the business culture that can have an
effect on the job performance of the employees of an organization. It can help in deciding
outcome pertaining to success of a company. I have understood that the interpersonal skills
can help the people in communicating in an effective manner in a company. It can help in
handling the conflicts and responding to the needs of the other people in the right manner. I
have been able to learn that the interpersonal skills can prove to be crucial within the
changing job market. It can teach the workers along with the business owners regarding how
to act in an agile manner that can benefit an organization (Bovée, Thill and Raina 2016). It
can help in solving the complex problems that can help the employees in thinking in a critical
manner in an organization. I have gathered the knowledge that it can help the employees in
managing the diverse relationships in an organization. The collaboration skills of an
individual can help a person in delivering effective performance in a company. The business
owners can realize the vision in the event of the employees having strong interpersonal skills
(Pearson 2017). The solid communication skills of a person can help him in the area of the
relationship management. The interpersonal skills being good can help in promoting the

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approachability along with the likeability of the employees which can increase the profits that
are made by an organization. The managers who have strong interpersonal skill can motivate
the staff that helps them in challenging themselves so that they can deliver the effective
performance in a company (Mayfield and Mayfield 2017).
Social Media
Importance of social media
The significance of social media lies in the fact that it is accessible that serves the
interests of the consumers in the present age. The social media is used by the young people in
the present age and it caters to their needs in the society. I think that social media opens the
possibilities of the direct access to the clients without the intervention of any kind of the third
party. The advertising that is carried out over the platform of the social media can prove to be
more cost friendly when compared to the cost that is incurred in the event of the individuals
taking recourse to the print media. The social media can prove to be helpful in the area of
search engine optimization that can improve the rankings of the company websites
(McMurray et al. 2016). I have been able to learn that social media makes use of blogs along
with the articles that helps in the creation of innovative ideas. It can play an important role in
keeping the customers occupied that can be of benefit for both the customers along with the
business. The social media does not have any kind of geographical boundaries and people can
easily be reached by taking recourse to the social media. The social media can help in
increasing the sales of a company and the service oriented business can take the advantage of
that of cost free environment that can help in providing global presence for a company
(Wang, Pauleen and Zhang 2016). The online marketing campaigns proves to be less
expensive as compared to that of print media that aids in the success of a company. The

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people can provide the feedback with the help of the direct dialogue over the platform of the
social media that proves to be of crucial importance in the present age.
Kinds of social media in present age
There are various kinds of social networking sites like the Linked In, Twitter along
with the Face Book. I think that these platforms can prove to be useful for a person in
connecting with the friends, family along with the brands. In my view, it encourages the
aspect of the knowledge-sharing that can emerge to be of grave importance in the recent age.
There are various kinds of social review sites that displays the reviews from the community
members from various kinds of locations. It can prove to be useful in understanding the
perspective of the customer that can help in discovering the areas which needs improvement.
There are other image sharing along with the video hosting sites that encourages the users in
sharing the pictures. It can play an important role in inspiring and encouraging the users that
can help them in bonding over that of a shared interest (Dijkmans, Kerkhof and Beukeboom
2015). The video hosting sites can help in revolutionizing the manner by which a person
creates and thinks about a video. I have been able to learn that there are various kinds of
community blogs that provides people with the space that helps them in expression of their
thoughts. It helps them in connecting with the readers that helps them in the arena of self-
expression. I have learnt that it helps the people in developing the voice that helps them in
being clear about their vision. There are various kinds of discussion sites in the present age
that provides the people with the opportunity of attracting the people who have the similar
kind of interests along with the curiosities.
Importance of social media in business
The significance of social media lies in the fact that it helps in building awareness in
relation to a company. Social media can play an important role in boosting the visibility of a
company among the potential customers. I think that social media can play an important role

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in building the authority of a brand. In my view, the social channels release the new features
that help in drawing the attention of the customers. It can help a company in getting idea
about the preferences of the customers that can help a business in achieving the success
within the competitive environment (Sajid 2016). I have been able to learn that social media
can help in the creation of a system that can help in tracking the comments of the customers.
The company can listen to the criticism with the help of the platform of the social media that
helps them in bringing about changes in their practices. I have been able to understand that
the using of the social media can help in the generation of more business for a company and it
helps in connecting with the customers in a better manner.
Conclusion
Business communication is indicative of sharing of the information that takes place in
between people of a company. It helps an organization in getting the commercial benefits.
Listening paves the path for effective communication within organization. The lack of the
effective communication can pave the path for misunderstanding of messages in a company.
Interpersonal skills can affect the business culture that can influence job performance of
employees. The young people of present age make use of social media that helps in serving
needs of society. Social media can built the awareness of brand that can draw the customers.
It can boost visibility of business among that of the potential consumers. Social media can be
instrumental in the modern era of technology in building credibility along with authority of a
business.

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References
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), pp.205-221.
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Christensen, M., 2014. Communication as a strategic tool in change processes. International
journal of business communication, 51(4), pp.359-385.
Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use
and corporate reputation. Tourism management, 47, pp.58-67.
Eunson, B., 2005. Communicating in the 21st Century. John Wiley & Sons Australia Ltd.
Mayfield, J. and Mayfield, M., 2017. Leadership communication: Reflecting, engaging, and
innovating.
McMurray, S., Dutton, M., McQuaid, R. and Richard, A., 2016. Employer demands from
business graduates. Education+ Training, 58(1), pp.112-132.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Robbins, S.P. and Hunsaker, P.L., 2011. Training in interpersonal skills: Tips for managing
people at work. Pearson Higher Ed.

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Sajid, S.I., 2016. Social media and its role in marketing.
Wang, W.Y., Pauleen, D.J. and Zhang, T., 2016. How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, pp.4-14.