Communication in Business

RUNNING HEAD: COMMUNICATION IN BUSINESS 0
Communication in Business

COMMUNICATION IN BUSINESS 1
This essay is designed to understand the business etiquettes those are used in India and the
steps used in business that must be follow by any company or individual to flourish their
business in India. This essay is based on case of Mary an Australian she is an owner of ‘The
Aroma Shop’ and a small factory in Newcastle, she want to set-up her business of Chilli
sauces, pastes, chutneys and jams in India. To establish her business she is going to meet Mr
Sharma a manger of popular store in India. This essay will explain how Mary will conduct
business in India and with the help of Hofstede’s cultural framework Mary will come to
know the way she need to follow while communicating with Mr Sharma. The essay also
includes essential steps Mary needs to make the meeting successful. This essay focuses on
communication skill to enhance the meeting and to avoid the chances of cross-cultural
miscommunication.
Indian business etiquettes refer to the way of conducting and leading the business activities in
the country. The basic business etiquettes are applied when the business were at working
mode. Business etiquettes include the systematic approach that will help business owner in
establishing and running business. To grow the business in the country the people should
know how they should treat the other people and business etiquettes help them in knowing
this concept. The basic business etiquettes of the business is the owner should be polite
towards others. It is important that the people should know that while communicating with
other what information they should share and what not (Laleman, Pereira and Malik, 2015).
The person need to presentable during business meeting, because there pleasing presentation
will tell the financial position and reputation of the company. While doing business the
person needs to adopt the polite behaviour toward its employees that will make the working
of company smooth (Carbaugh, 2013). The owner must listen to its employees and take their
opinion to make the working easy. By following basic etiquettes, the company can survive
and expand their business in long run.

COMMUNICATION IN BUSINESS 2
A better understanding of culture of particular region play a vital or significant role in
exploring and expanding business activities in International market. Mary can use Hofstede’s
cultural model to understand the cultural issues and to reduce the barriers of Indian Market.
The Hofstefde’s theory is based on the six dimensions, by taking these six dimensions the
model provide or give scores to every country (Hofstede, 2011). The score provide by the
theory will help in comparing the culture of different countries. To understand the cross
culture difference of India and Australia Hofstede’s culture is been followed. The Six
dimensions to discuss the cultural difference of India and Australia are discussed below.
First dimension is Power Distance, the score which India gets in this dimension is 77,
whereas the Australia scored 36 (Hofstede insights, 2018). The difference between scores
makes a huge difference between both countries. The score suggests that power of
organisation is unequally distributed in India. This difference will help Mary in establishing
business in India.
The second dimension includes Individual Versus Collectivism, in the dimension the score of
India is 48 while the score of Australia is 90 (Hofstede insights, 2018). This sores states that
the Australia has a highly individualistic culture. The case study suggested that Mary want to
establish individual business in India, it going to be very hard for her to survive in the
collective market of India.
The third dimension involves Masculinity verse Femininity, in the said dimension the 56 is
been scored by India and 61 is scored by Australia (Hofstede insights, 2018). The scores are
relatively similar that means Australian market considered as a masculine society same as
India. This dimension is going to provide benefit to Mary in doing business in the same
masculine culture. The both countries are regarded to be masculine bodies and therefore the
business can be carried in both companies with the same business strategy.