Communication in Business: Cross-Cultural Communication and Indian Business Etiquettes

Running head: COMMUNICATION IN BUSINESS
COMMUNICATION IN BUSINESS
Name of the Student
Name of the University
Author Note

1COMMUNICATION IN BUSINESS
Table of Contents
Introduction................................................................................................................................2
Cross-cultural communication...................................................................................................2
Indian business etiquettes...........................................................................................................3
HOFSTEDE cultural approach..................................................................................................5
Recommendation........................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

2COMMUNICATION IN BUSINESS
Topic: Business penetration and their effective changes between countries.
Introduction
Communication is the process of cultural ethics that provides clear identification of
knowledge and understanding between employees and management. In case of effective
business communication, the gap in between employees and management curtailed and that
somehow impacted on the clarity, relevance and understanding of the process in business
(Kernbach, Eppler and Bresciani 2015). In the case of non-verbal communication, some
confusion or miss-communication persists. However, in some cases, the process is relevant
enough to consider.
In this assignment, Mary owns "The Aroma Shop" and this is one of the small
condiment business in Australia. The business has some growth opportunities and thus Mary
wants to move the business from Australia to India. Mary will come and attain Mr Sharma
and the man has some ethics as Mr Sharma born and brought up in India thus some etiquettes
and rituals are there that instigate the man as an Indian. Mary also needs to know Indian
culture so that a good business dealing or gel will implement.
In this essay, the aspect of penetrating genre for "The Aroma Shop" and state Indian
etiquettes with the shop is the key concern in that case. The process of differentiation is
relevant to that point as the HOFSTEDE model will be used in that case for the cross-cultural
communication cases.
Cross-cultural communication
The process of communication instigates people from different backgrounds and their
diverse communication process. The communication across culture is the main concern and
intercultural communication is the best way to understand the feeling between two people,
maybe they are from different nations but they have the approach of understanding that helps