Communication Management in Hospitality, Events and Tourism - Hilton Hotels

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Added on 2023/01/04

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This presentation focuses on the global marketing campaign of Hilton Hotels - Expect Better, Expect Hilton. It discusses the objectives, success, and impact of the campaign on the hospitality industry. The campaign aims to increase customer engagement, direct bookings, and target the younger generation. It has been successful in increasing Hilton Honors members and direct bookings. The presentation concludes with key takeaways for developing effective marketing strategies.

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Communication Management in Hospitality, Events and Tourism - Hilton Hotels

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