This presentation focuses on the global marketing campaign of Hilton Hotels - Expect Better, Expect Hilton. It discusses the objectives, success, and impact of the campaign on the hospitality industry. The campaign aims to increase customer engagement, direct bookings, and target the younger generation. It has been successful in increasing Hilton Honors members and direct bookings. The presentation concludes with key takeaways for developing effective marketing strategies.

Hilton Hotels explains communication management in hospitality, events and tourism. Find out how to maintain efficient communication within your team and with customers.

Best Practices for Communication Management in Hospitality, Events and

Communication Management in Hospitality, Events and Tourism - Hilton Hotels

This report provides an overview of a digital marketing campaign by Hilton Hotel, analyzing its effectiveness through a SOSTAC framework. It discusses the campaign's purpose, target audience, distribution channels, and metric categories. The report also offers suggestions for improving the measurement metrics and the campaign itself.

Marketing

Digital and Distribution Marketing

Email Marketing in Attracting Customers - PDF

Solution

This research project report evaluates the impact of recent changes in the external environment on customer satisfaction in the hospitality industry of the UK, with a focus on Hilton hotel. It aims to understand the concept of customer satisfaction, assess current practices in the industry, identify factors influencing customer satisfaction, and recommend strategies for meeting customer expectations. The report also discusses the methodology used for data collection and analysis.

Leadership Management

Professional Development

Languages and Culture

Impact of Recent Changes on Customer Satisfaction in UK Hospitality Industry

This document discusses the importance of integrated marketing communications in the hospitality industry, specifically focusing on Hilton Hotels and Resorts. It evaluates different types of marketing channels and how they serve communication objectives, and provides justifications for the selection and integration of communication channels. The document also includes the design of communication objectives for the hospitality organization.

Integrated Hospitality Marketing Communications

This research project focuses on the impact of employee performance and motivation on the success of the hospitality industry, with a case study of Hilton hotel. It aims to evaluate the significance of employee motivation within the industry and analyze different strategies used by hospitality service providers to motivate employees and improve their performance.

Impact of Employee Performance and Motivation on Success of Hospitality Industry

This report explores the case study of Hilton Hotels and Resorts and critically evaluates their communication strategy, choice of channel, and creative content. It includes an overview of the company, current communication objectives, channels of communication, and recommendations for improving their marketing communication plan. The report also includes a background of the organisation, critical evaluation of objectives, and impact of creative content. The subject is Integrated Marketing Communication and the course code and college/university are not mentioned.

Communication Management in Hospitality, Events and Tourism - Hilton Hotels

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