Communication Objectives in International Marketing for Nude by Nature

This article discusses the communication objectives of Nude by Nature in international marketing, including increasing awareness, changing attitudes, influencing purchase intention, stimulating trial purchase, and switching towards brands. The article also provides an overview of the company's products and target audience.

Running head: INTERNATIONAL MARKETING
International Marketing
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Communication Objectives:
The communication objectives of Nude by Nature refer to the long term goals where
the marketing campaign intends to drive the brand value of the company over time (Fill and
Turnbull 2016). Communications objectives succeed when a brand is able to persuade the
customers in believing that the brand possesses the benefits that they require. These
objectives however include:
Increase in Awareness: This communication objective enables the brand in making
people aware about the existence of the company and its various products. In doing this, the
company might opt for print advertisements or broadcast commercials that would help in
depicting the image of the brand.
Changing Attitudes: People have certain misconceptions regarding the company and
the products and services offered (Moriarty et al. 2014). This communication objective
might help Nude by Nature to settle any misconception through advertising.
Influencing Purchase Intention: This communication objective enables a brand in
motivating the buyers for making a purchase through persuasive advertising (Panic,
Cauberghe and De Pelsmacker 2013). This involves emphasizing the superior benefits of the
brand to the users compared to the competitors. In doing this, the company should be able to
strike a chord with the need and want of the customers.
Stimulation of a Trial Purchase: The Company can follow this communication
objective for driving repeat purchase. In doing this, the brand should allow free product
samples or trials for persuading the customers in trying the product for the first time. This
objective enables in taking away the risk and getting customers in experiencing the brand

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Switch towards Brands: Through this particular objective Nude by Nature can drive
the customers using competitor brand towards switching to own brand (nudebynature.com
2018). This objective portray that the customers already buy similar product category that
generates the need. The company simply needs to adopt the appropriate persuading means by
displaying its superiority thereby inducing them in trying it.
Conclusion:
To conclude one can say that Nude by Nature is a cosmetic company whose primary
products are derived from the higher performing natural ingredients that ensure providing a
fine finish along with necessary benefits. The products of the brand comprises of active
natural ingredients like the avocado oil, jojoba oil, kakadu plum, quandong, vitamin E and
lily pilly. In other words, the products of the company remain devoid of any preservatives
and synthetic ingredients. Therefore, the beauty products focus on helping people in
becoming more beautiful. The products are not only People for the Ethical Treatment of
Animals (PETA) certified and cruelty free. In addition the product represents Australia’s
leading brand for mineral makeup. Amongst all the available products of the company, the
most loved or the preferred ones includes the flawless collection set, natural mineral cover,
airbrush mineral primer and the make set that claims the clients with forever radiance. The
products of the brand inherit essence of the classic cosmetology along with the blend of the
herbal essence. High end technology is used for the extraction of the natural essence that
makes the product compatible skin and body of the clients thereby providing a natural glow
while retaining the original beauty. The products are also able to meet the pursuit of the
modern clients on what they call ‘natural balance’ to the beauty. The products are suitable for
any age groups and have no such side effects. The fine texture and the herbal extracts of the
products can penetrate easily into the skin and therefore its long term usage can improve
microcirculation of the skin, cell metabolism, repair of aging skin and uneven skin and skin

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whitening. The company mostly targets the women with the age group of 16 to 45 and put
forward product as per the needs and demands of the varied age groups.

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References:
Fill, C. and Turnbull, S.L., 2016. Marketing communications: brands, experiences and
participation. Pearson.
Moriarty, S., Mitchell, N.D., Wells, W.D., Crawford, R., Brennan, L. and Spence-Stone, R.,
2014. Advertising: Principles and practice. Pearson Australia.
nudebynature.com (2018). [online] Available at: https://nudebynature.com.au/ [Accessed 7
Jun. 2018].
Panic, K., Cauberghe, V. and De Pelsmacker, P., 2013. Comparing TV ads and advergames
targeting children: the impact of persuasion knowledge on behavioral responses. Journal of
Advertising, 42(2-3), pp.264-273.