International and sectoral marketing

International and sectoral marketing 1
International and sectoral marketing
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International and sectoral marketing 2
Introduction
Global marketplace is described as all the inclusive customer or the probable customers to
purchase a product or service all over the world. According to the Cambridge Business the
companies that generate more sales, this enhances the jobs creation, having a global market the
business gains stabilities in the regional operations. According to research by (Dosi, G., Grazzi,
M., & Moschella, 2015). the market entitles the emergence of products and pricing that appeals
to the target customers, the communication controls all the activities , it informs, influences the
customers or consumer in making their decisions (Mărginean, S., Ogrean, C., & Orăștean, R.
2018).. The tools of communication persuades in the different forms such as sales promotion,
advertising, are some of the tools in use to make more targeted communication.
The global marketing communication among many organizations ensures that it persuades,
informs and reminds the consumers either directly or indirectly about the brands of products that
they all sell. It also shows the particular differences of the products and brands that exist on the
market. Examples like the mineral products such as highland springs and Perrier, are largely
common, the essence in the marketing communication of the products shows the representation
of the voice of the brand by itself, it creates a dialogue and build an informative relation with the
consumer of the product (Chen, Y. 2016). It is important to check on the elements of marketing
communication that shows uniqueness of the product from other similar products.