Communication Plan for Business - Doc

Running head: COMMUNICATION PLAN FOR BUSINESS
COMMUNICATION PLAN FOR BUSINESS
Name of the Student
Name of the University
Author note:

COMMUNICATION PLAN FOR BUSINESS1
1. Name of the role this key worker plays in the organization- Public Relations Manager
2. What is needed to be prepared- Before the recruitment of this important position there
should be due considerations about what are the expected outcomes from this particular
post. The Public Relationships manager is expected to perform functions like maintaining
a relationship with other companies and the public at large, and manage the media (Seitel
2017). Therefore, preparation should be made to accommodate such a post and proper
mechanism to recruit the perfect person.
3. Draft Advertisement-
Job Descriptions- We are searching for a committed Public Relations Manager (PR
Manager). You will ensure that general society interchanges of our organization line up
with industry/administrative norms and show the organization in a positive light.
Job Expectations- Monitor limited time and promoting materials for the best possible
word use and tone. Monitor the subject matters in public statements and media packages
(Grunig 2013). Guarantee that the corporate image is looked after every now and then.
Direct subject matter conveyed on the official website and web-based social networking
outlets. Plan viable correspondence approaches and media relations programs, including
technique, budget, and objectives. Discover brilliant media positions in print, audiovisual,
and on the web. Satisfy requirement of information from the media, the general
population, as well as law authorization (Dozier, Grunig and Grunig 2013). Keep up
associations with nearby government, legislators, and columnists. Contract, prepare, and
oversee subordinates on the advertising group. Compose content for addresses, hearings,
and other legitimately delicate engagements.

COMMUNICATION PLAN FOR BUSINESS2
Job benefits- X compensation, X holidays, individual and parental leave, senior care,
medical coverage, retirement designs, proficient improvement
Job Requirements- X year(s) experience of working in advertising. An established
reputation of overseeing effective PR activities. Proper knowledge and associations in all
kind of media. Ability to rapidly audit a lot of composed advertisement matters. Capacity
to assemble and create strong industry connections. Capacity to keep up the respectability
of delicate communications. Phenomenal verbal and written correspondence in English
language. X degree in Communication, Marketing, or pertinent fields.
4. Outline of the Recruitment Process- The recruitment process will start with an
advertisement of recruitment in the relevant media like newspapers, social media and job
websites. The CVs that will be sent by the interested candidates will be shortlisted and
then the shortlisted candidates will be called for interview. There will be three rounds of
interview, comprising of the personal interview of initial phase, the group discussion and
the final detailed interview (Arthur 2012). The total process will be kept closely
monitored by the higher management and it will be ensured that only the best candidate is
recruited.
5. Types of media used and reason- Two types of media will be used to advertise the
recruitment advertisement, the print media and the internet. In the print media
advertisement will be printed in the classified section. In the internet the advertisement
will be posted both in the social media and in the advertisement sites. Newspaper will
help in reaching the mass who may not be accessing the job sites and to whom the social
media advertisements may not reach. The social media will be used to reach the young
population who are well versed with the subject (Madera 2012). The job advertisement