Communication Plan of Marks & Spencer

Running head: COMMUNICATION PLAN OF MARKS AND SPENCER
COMMUNICATION PLAN OF MARKS AND SPENCER
Name of the Students
Name of the University
Author Note

COMMUNICATION PLAN OF MARKS AND SPENCER1
Marks and Spencer group is a British multinational retailer company. The company
mainly specializes in selling food, home and clothing products of high quality. Digital
marketing has become very popular these days and helps in the efficient marketing (Chaffey
and Ellis-Chadwick 2019). The company is famous because of the various marketing
methods it has embraced which has helped them in successfully communicating with their
stakeholders and making them aware about their new products which has helped them in their
profits. Digital marketing has become very popular these days and helps in the efficient
marketing.
Media selection and content strategy
Marks and Spencer has a very strong communication with their stakeholders and has a
strong social media presence like Twitter, Instagram and Facebook. Marks and Spencer along
with a strong social media presence should consider other digital marketing methods as well
to enhance their communication with their desired stakeholders like the following:
Search Engine Optimization (SEO)
SEO is considered to be a process which helps in increasing the quantity and quality
of a website traffic by growing the visibility of a web page or website to the users of the web
search engine (Adams, 2013). Marks and Spencer can incorporate this marketing method
which will help them increase the visibility of their website which will help the company to
reach out to a wide range of audience in no time. Through their website they can
communicate and provide information about the company which people can access (Jantsch
and Singleton, 2016).

COMMUNICATION PLAN OF MARKS AND SPENCER2
Content marketing
Content marketing is considered be a sort of digital marketing which mainly focuses
on making and distributing attractive content for the target audience of an organisation
(Pulizzi, 2013). The content generally aims on being relevant, valuable and most importantly
consistent (Jefferson and Tanton, 2015). Marks and Spencer should come up with creative
content that will help in drawing the attention of the customers and will also help in
conveying latest news and marketing their products to their target audience in a unique
manner.
E-mail marketing
E-mail marketing is considered to be one of the most famous kinds of digital
marketing. E-mail marketing has got a personal touch as it encourages direct communication
with the target audience (Farris et al 2017). The company through e-mail can make their
audience aware of informations like new collection, sales and many more (White 2014). This
will not only help in fruitful marketing but will also help in establishing a positive
relationship with their clients (Chaffey and Smith 2013).
Communication Plan
Types of
marketing
Objective Method Responsible
Person
Expected
outcome
Time frame
Search
Engine
Optimization
(SEO)
To increase
the visibility
of the
website of
Marks and
Spencer.
Will use this
method and
ensure the
keywords are
added so that
the website
comes at the
top while
searching for
the brand
SEO
specialist
People will
be more
aware of the
company and
the brand and
may people
will visit the
official
website.
1-2 months