Practical Digital Marketing

Practical Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Use of Digital marketing in the specific communication strategy or the promotional strtegy
strategy.........................................................................................................................................3
REFERENCES................................................................................................................................7

INTRODUCTION
At the business level Digital marketing refers to the advertising and delivering of the
goods thorough the Digital tools like Social media platforms, SEO, Emails etc. Digital marketing
is the Futuristic method that can be used by the companies to take competitive advantages.
This report will cover case study of Mark's & Spencer's which is an British multinational
company. They are selling varieties of the product to their customers that include products like
Home appliances, furniture, clothes, food product and grocery product. Mark's & Spencer's is
using the digital marketing strategies to take competitive advantages, and they are also having
digital presence.
This report will outline that how digital marketing can used by the company as a specific
communication strategy. It will also provide information that how Mark's & Spencer's can use
the digital marketing for their promotional purpose, so they can achieve their goals.
LO4
Use of Digital marketing in the specific communication strategy or the promotional strtegy
strategy
Digital marketing strategy is an communication strategy that help companies to convey
their message to their customers digitally. It is one of the best marking method that can be used
by the organization like Mark's & Spencer's (Chaffey and Ellis-Chadwick., 2019). Their are
various tools like social media platform SEO and many more that can be used by the Mark's &
Spencer's to take competitive advantages and it work for the company as a promotional strategy.
It is necessary for the company to have presence on the all marketing channels to promote their
product and services. It is most effective method of the marketing because company can target
the customers who are searching for the specific product and that increase the chances for the
Mark's & Spencer's to sell their product easily. Social media is one of the most popular strategy
that also used by the Mark's & Spencer's and they are having verified account on the platform
like Facebook, Twitter, Instagram etc.
Digital marketing strategies
There are various strategies that can be used by the marketing team of the Mark's &
Spencer's, it is necessary for the marketing team of the company to have n knowledge of the all
the strategies like Influence Marketing , Email marketing, Search engine optimization, Pay per
click strategies, Retargeting ads, Vital marketing, social media marketing etc. Most of the