Communication in Organizational Crisis

Communication plays a dignified role in assisting the organizations to develop a positive
environment through collaboration and cooperation among the management and the
stakeholders. Appropriate communication assist an organization in improving the potentials of
the same while increasing the innovativeness of the venture (Timothy Coombs and Jean
Holladay 2014). In this relation, the research will focus on identifying the role that is played by
communication in crisis management. The research will also enumerate the manner in which an
organization aims at involving the employees in the different processes through the enumeration
of suitable communicative processes in times of an emergency.
Crisis management and contingency planning are reliant on the communicative skills of
the leaders with the different stakeholders. Development of a synergy between the stakeholders
assist an organization in improving the effectiveness of the operations in adherence to the
demand of the organizational sustenance. Therefore, the purpose of undertaking the research is to
identify the need of communication in crisis management and thereby to assess the manner in
which the organizations undertake communications with the aim of enhancing the capabilities of
the same. The research will aim at identifying the need of communication in the organizations
while managing a crisis situation.
COMMUNICATION IN TIME OF ORGANIZATIONAL CRISIS
Communication plays a major role in assisting organizations to develop their operations
and management skills in a crisis situation. Olsson (2014) opined that the management of an
organization undertakes communication with the internal stakeholders with the aim of
maintaining the transparency of the operations and build collaborations. The failure to interact
with the different stakeholders might affect the capabilities of the organizations in identifying the
changing market trends. In this relation, communication plays an important role in enhancing the

operations of the business through active collaboration among the employees. Coombs (2015)
opined that the communication with the employees assist the management in continuing with the
efficiency of the operations through segregation of the different responsibilities in adherence to
the talents of the different departments. The communication with the stakeholders assist an
organization in preventing breakdown in the processes while operating in the different markets.
On the other hand, Heide and Simonsson (2014) stated that the active communication of the
management with the stakeholders assist an organization in supporting the inter-trust related
factors between the organizational management and the employees.
The inter-trust related factors assist an organization in developing the efficiency of the
operations through transparency. Open discussions with the stakeholders in a crisis situation
assist an organization in strengthening the decision making process of the same. On the other
hand, the active support and participation of the internal stakeholders in a crisis management
scenario is dependent on the communicative procedures that are undertaken by the same (Bundy
et al. 2017). Managing the crisis situation through the support of the employees assist an
organizational management in enhancing the process flow and guide the operations towards the
mitigation of the crisis. Therefore, suitable collaborative functioning of the management with the
stakeholders is enhanced through effective communication.
Communication with the external stakeholders like the customers, suppliers and investors
in a crisis situation assists a venture in continuing with the trust and confidence of the same o the
organization. The trust between the external stakeholders like the customers and investors assist
an organization in ensuring the sustenance of the brand name. Frandsen and Johansen (2016)
opined that the different strategies that are commenced and applied by the organizations are
reliant on the changing market trends. Therefore, the different decisions in relation to the

contingency is considered by the organizations relying on the active interests of the external
stakeholders. Communication serves as an active link between the organizational management
and the external stakeholders which has assisted the ventures in designing suitable crisis
management procedures. Therefore, communication among the management and the external
stakeholders assist an organization in building efficient crisis management operations through
enhanced participation and maintenance of transparency.
COMMUNICATING A CRISIS PREPARATION PLAN
The communication of a crisis preparation plan assist an organization in maintaining the
efficiency of the operations in adherence to the strategic needs of the business. Hu and Kapucu
(2016) opined that the crisis preparation plan of an organization portrays the measurement of the
different risks that might be encountered by the venture and the preventive activities that might
be undertaken by the organization. In this relation, efficient communication with the internal
stakeholders of the venture will assist the organization in maintaining the efficiency of the
operations in adherence to the demand of the same.
Antonacopoulou and Sheaffer (2014) opined that the enhancements in the
communicability of the organizations assist the same in facilitating a collaborative approach for
mitigating the crisis issues that might be encountered by the venture. On the other hand,
Fredriksson (2014) opined that the maximized involvement of the internal stakeholders in the
crisis planning procedure of the venture would tentatively assist the same in developing a
coherent operating system with the view of mitigating the issues. Therefore, building
communication among the management and the stakeholders of an organization assist a venture
in improving the potentials of the same in planning suitable crisis preventive and mitigation
strategies. The development of different operations by the organization is dependent on the