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Cultural Guide for Australian Business in France

   

Added on  2020-02-24

13 Pages2464 Words32 Views
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Running head: COMMUNICATION REPORT FOR YABBIES R USName of the Student:Name of the University:Author’s Note:
Cultural Guide for Australian Business in France_1

1COMMUNICATION REPORT FOR YABBIES R USCover LetterDear Peter Adams,Director of Yabbies R UsI would like to thank you for giving me the opportunity to prepare a report ofcommunication for Yabbies R Us. I take immense pleasure to apply my knowledge in the field ofcommunication to develop a communication plan for your company to operate in France.France is a great country for doing business only if certain communication plan isfollowed. In the report I have carefully analyzed various aspects of cultural and linguisticdifference between France and Australia. A sharp contrast is drawn between the two countriesbased on Hofstede’s cultural dimension. Both verbal and non-verbal aspects of thecommunication plan are carefully analyzed in this report.I sincerely hope that this analytical report will be highly useful for you and delegates ofyour company to develop long-term business relations with France. The recommendations areexpected to be helpful while negotiating in business meetings with French officials.Yours sincerely,
Cultural Guide for Australian Business in France_2

2COMMUNICATION REPORT FOR YABBIES R USExecutive SummaryThis report develops a communication strategy for Yabbies R Us. The Australiancompany plans to operate and export its products in France. Since France and Australia are verydifferent on linguistic and cultural background, a well planned communication strategy isdeveloped in this report which will ease the Australian delegates to negotiate and developbusiness relations with French officials. The report analyzes Hofstede’s cultural dimension and asharp contrast is drawn between France and Australia. Both verbal and non-verbalcommunicational strategy and negotiating styles are analyzed. A set of recommendations isprovided at the end.
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3COMMUNICATION REPORT FOR YABBIES R USContents2. Introduction..................................................................................................................................43. Discussion....................................................................................................................................43.1 Position of France in Hofstede’s cultural dimension.............................................................53.2- Position of Australia in Hofstede’s cultural dimension........................................................63.3 Developing a communication strategy for Yabbies R Us......................................................73.3.1 Verbal Communication Strategy.....................................................................................73.3.2 Non-verbal communication.............................................................................................83.3.3 Business negotiation........................................................................................................94. Summary and Conclusions..........................................................................................................95. Recommendations......................................................................................................................106. Reference Lists..........................................................................................................................11
Cultural Guide for Australian Business in France_4

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