Communication Skills for Business - Desklib

This presentation covers communication models, methods, principles, and barriers in business communication. It also discusses the benefits of formal and informal communication to organizations. The subject is Communication Skills for Business and the references include various academic journals and books.

COMMUNICATION SKILLS FOR BUSINESS

COMMUNICATIONAL MODELS
• Berlo SMCR model: This model was going in the year 1961 by David Berlo. It includes sender,
message, channel and receiver this model defines the clear processes and motive involved of
communication between the sender and receiver.
• Shannon and weaver: This model was coined in the year 1948 by Claude Shannon and
Warren Weaver. This model included certain mathematical theories for communication.

CONTI..
Further, in order to improve understanding of the processes included in Shannon and weaver model is discussed below:
• Sender: is the person Who delivers the message and show his willingness by developing idea to deliver the message to the
receiver.
• Encoding: In this step the sender converts the message from or his/her idea into a language which is easily understandable
by the receiver.
• Channel: Channel is the medium through which a sender delivers the message to the receiver this can be online, in person.
• Decoding: In this process the receiver of the information the codes the received message into a subject which he/she
understands.
• Receive: receiver is the person who receives the message. In response to the message received by the sender feedback is the
response that is initiated from the end of receiver to the sender of the message.
• Noise: Noise is defined but the physical disturbance in the background which can hinder and act as barrier while delivering
the message, these can be people, environment or any other disturbance from the background.

METHODS OF COMMUNICATION
The methods of communication are discussed below.
• Verbal communication: It is a method of communication where the messages delivered through the
word of mouth. World communication can be both formal and informal.
• Written communication: written communication is in the form of emails, memos and notes or any
other technological platform wherein a sender writes the information and the objective of
communication so that the receiver reads and understands the motive of the message delivered.
• Non-verbal communication
Non-verbal communication includes eye contact, movements of body, facial expressions, gestures etc.

CONTI..
• Visual communication
Visual communication includes the information addressed while seeing pictures, videos, means or any
other visual technological medium where in the receiver sets his or her own perspective from the visual
Image.
• Electronic methods of communication
It include using electronic mediums such as email, text messages, faxes or even social media as a
medium of communication.

THE BENEFITS OF FORMAL AND INFORMAL
COMMUNICATION TO ORGANIZATIONS
• Formal communication adds value to the organizational structure as the communicational message
flows as per the determined standards.
• There is secrecy in the information transfer and relevant and fuller knowledge of communication.
• The flow of communication is very systematic without any further chaos or clashes of opinions
• It helps to maintain the authority of the execute by accountability and answerability in the workplace
• Informal communication helps to promote employee relationship in the workplace wherein employee
forms a social belongingness and bond with other working staff that turns to positivity in the
workplace,
• It also helps to render rights to employee to raise voices against grievances and claim to the
employees.

PRINCIPLES OF EFFECTIVE
COMMUNICATION
There are different principles effective communication, these are discussed below:
• Good listener
One should be good listener where he or she clearly listen that helps to analyze the real motive and actual
explanation of the communicational message.
• Have a goal
The sender should have a specific goals and objectives while delivering the message to the receiver
wherein the sender should set the audience, relevant information, the channel of communication and other
relevant elements in order to deliver effective communication message.

CONTI..
• Be clear
An individual must not use any such technical jargon that reduces the effectiveness while communicating, an individual
must use simple as possible words and languages, voice of June which is easily understandable by the target audience, the
sender should also be short and precise covering all the important points while delivering the message to the receiver.
• Feedback
It is always advisable to collect feedback from target audience or the receiver of the message because it helps to evaluate
that what actually the receiver of the message have understood, it also helps to collect The receiver’s response of the
message which is crucial for an effective communication.

BARRIERS TO EFFECTIVE COMMUNICATION
• Physical barriers
Physical barrier of communication in the workplace includes due to physical disturbance loud noise can
disturb the communication and lead to misinterpretation of the message.
• Emotional barriers
Emotional barriers include when A person do not trust, suspicious or lack of focus due to some personal
issues, this and prepares a person and lack of attention causes miscommunication.
• Language barriers
Language barriers is often caused when an individual is unfamiliar with the language used while
communicating. Thus, an individual must use precise language and clear voice of tone while delivering
the communication message.

REFERENCES
• Blewitt, J. M., Parsons, A. and Shane, J. M., 2018. Service learning as a high-impact practice: Integrating business
communication skills to benefit others. Journal of Education for Business. 93(8). pp.412-419.
• Cenere, P. and et.al., 2015. Communication Skills for Business Professionals 7. Cambridge University Press.
• Coffelt, T. A., Grauman, D. and Smith, F. L., 2019. Employers’ perspectives on workplace communication skills: The
meaning of communication skills. Business and Professional Communication Quarterly. 82(4). pp.418-439.
• Coffelt, T.A., Baker, M. J. and Corey, R. C., 2016. Business communication practices from employers’
perspectives. Business and Professional Communication Quarterly. 79(3), pp.300-316.
• Haylett, C., 2016. Use of social media for teaching online courses and enhancing business communication skills at the
university level: Can this really be done?. International Journal of Online Pedagogy and Course Design (IJOPCD). 6(4).
pp.71-85.
• Lawson, C. and et.al., 2019. Communication skills for business professionals. Cambridge University Press.

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