Communication Skills for Business - Desklib

COMMUNICATION SKILLS FOR BUSINESS

COMMUNICATIONAL MODELS
• Berlo SMCR model: This model was going in the year 1961 by David Berlo. It includes sender,
message, channel and receiver this model defines the clear processes and motive involved of
communication between the sender and receiver.
• Shannon and weaver: This model was coined in the year 1948 by Claude Shannon and
Warren Weaver. This model included certain mathematical theories for communication.

CONTI..
Further, in order to improve understanding of the processes included in Shannon and weaver model is discussed below:
• Sender: is the person Who delivers the message and show his willingness by developing idea to deliver the message to the
receiver.
• Encoding: In this step the sender converts the message from or his/her idea into a language which is easily understandable
by the receiver.
• Channel: Channel is the medium through which a sender delivers the message to the receiver this can be online, in person.
• Decoding: In this process the receiver of the information the codes the received message into a subject which he/she
understands.
• Receive: receiver is the person who receives the message. In response to the message received by the sender feedback is the
response that is initiated from the end of receiver to the sender of the message.
• Noise: Noise is defined but the physical disturbance in the background which can hinder and act as barrier while delivering
the message, these can be people, environment or any other disturbance from the background.

METHODS OF COMMUNICATION
The methods of communication are discussed below.
• Verbal communication: It is a method of communication where the messages delivered through the
word of mouth. World communication can be both formal and informal.
• Written communication: written communication is in the form of emails, memos and notes or any
other technological platform wherein a sender writes the information and the objective of
communication so that the receiver reads and understands the motive of the message delivered.
• Non-verbal communication
Non-verbal communication includes eye contact, movements of body, facial expressions, gestures etc.