Communication Skills for Business - Desklib

COMMUNICATION SKILLS FOR BUSINESS
TASK 1- THEORY OF COMMUNICATION

TABLE OF CONTENTS
• COMMUNICATION MODELS AND SYSTEMS USE IN BUSINESSES
• COMMUNICATION METHODS AND TECHNOLOGY IN BUSINESSES
Benefits of formal and informal communication to organisation
• MAKING COMMUNICATION EFFECTIVE
Outline of principles of effective communication
Barriers of effective communication for different methods

1. COMMUNICATION MODELS AND SYSTEMS
USE IN BUSINESSES
Communication is the process which helps in sharing information ideas and creating a value from such information.
Models of communication are conceptual models which are used to explain the process of human communication and
are helpful approach for maintaining positive working scenario and work life balance in the business. Some of the
communication models are discussed below:
 Berlo SMRC Model of communication- David Berlo developed the Berlo model of communication in 1961. It
consists of a sender, a message, a channel, and a receiver. The explicit procedures and motives involved in
communication between the sender and recipient are defined by this theory.
 Shannon and Weaver model of communication- Claude Shannon and Warren Weaver came up with this model
in 1948. Certain mathematical ideas for communication were included in this framework.

CONTD.
In addition, the following is described in order to better comprehension of the processes involved in the Shannon and weaver model:
 Sender- The sender is the one who delivers the message and demonstrates his desire to do so by coming up with a creative way to
get the message to the recipient.
 Encoding- In this stage, the sender transforms the message from his or her concept into a language that the receiver may
understand.
 Medium- The means via which a sender delivers a message to the receiver is referred to as the medium. It might be online or in
person.
 Decoding- The receiver of the information codes the received message into a subject that he or she understands in this procedure.
 Receiver- The individual who gets the communication is known as the receiver. Feedback is the reaction that is launched at the
receiver's end in response to the message received by the sender.
 Barrier- Noise is described as any physical disturbance in the backdrop that might obstruct or act as a barrier to the delivery of a
message; this can include people, the environment, or any other background disturbance.