Communication Skills for Business

This presentation discusses the importance of communication skills in the business world. It covers various communication models and systems used in business, as well as different communication methods and technologies. The presentation also provides tips for making communication more effective and addresses common communication barriers. Improve your communication skills with Desklib.

COMMUNICATION
SKILLS FOR
BUSINESS

INTRODUCTION
Communication skills are the tools that are used to convey or receive information and
messages effectively. In these skills, the facial expression, body languages, eye contacts, arm
movement and postures helps in analysing the communication skills These
communication skills are used in daily life during the exchange of conversations. A good
communication skill provides confidence to share our own ideas and views with someone.
There may be differen kinds of communication patterns like verbal, non-verbal, written and
electronic pint. In the business market, communication skills are very important. These
skills are used in market, meetings, in conversation with colleges, offices and at many places.
Other types of communication include listening and political communication. Here,
in this topic, theory of communication with its models, systems and communication methods
will be discussed.

TASK 1
1. Communication models and systems used in business
There is no any single communication method that has all elements of an effective and
specific interaction. There are some models of communication that are discussed as under :
Shannon's model- This is one of the earliest models that was introduced in 1948. The
illustration of this communication model was based on source, encode, decode and receiver.
The fundamentals of this model give a clear idea of communication process. For instance:
message is sent from a stakeholder and because of noise, it has not been received by the
reciever, in that case, feedback can come in order to get the complete message.

CONTINUE

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Berlo,s model- This model defines the various phases of relationship in between the sender
and receiver. In this process, the message is encoded at its best point. There are also different
sub components of this model. There is involvement of a channel in between sender and
receiver. This model is used to address the people at one time with help of a central speaker
and message cannot be sent back.

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Schramm's model- This model was proposed in the year 1954. This model says that both
senders and reviver play a turning role of the decoder and encoder during communication. It is
also followed by other models such as Helical frameworks, Aristotle’s model and many
others. The mass communication that is used for business purpose is a sachramm's model
example.
•
Modern model of communication- The modern communication framework has been evolved
from Shnon and Weaver's information theory approach. There is more complex process in
between the sender and receiver including media, response and feedback (Cameron, Kudsia
and Mansour, 2015). Email is one of the best examples that is used by stakeholders in market
to get and send messages.

CONTINUE
gh an antenna. In market this is common communication system that is used at a large scale.
There are electronic filters that are used to strainer the other unwanted signals.
•
Duplex communication system- This system is one of the most advanced forms of
communication in which both receiver and sender are able to talk to each other. In
organisation, extensions are the best examples of effective communication which establish an
easy mode of communication among team members.
•
a large scale. There are electronic filters that are used to strainer the other unwanted signals.
•
Duplex communication system- This system is one of the most advanced forms of
communication in which both receiver and sender are able to talk to each other. In
organisation, extensions are the best examples of effective communication which establish an
easy mode of communication among team members.

2.Communication methods and technology in business
Communication plays a vital role in daily lives of people which can be personal or
professional. It may be verbal, non-verbal, visual and electronic methods. All these methods
are used for the business purpose.
•
Verbal- This is one of way to communicate in which one man talks to other with the help of
mouth. This can be seen as a common example in our society. Everyday people meet with
various people and follow the verbal communication but it is to be ensured that this
communication is not too specific.
•
Non-verbal-This type of communication is used as an additional tool to communicate with
others that makes a verbal communication more effective with the help of facial expressions,
eye contact and other body languages (McQuail and Windahl, 2015). It is very useful in
creating interests in conversations. These non-verbal skills provide confidence to
communicate with different kinds of people.

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Visual – This method of communication is a face to face conversation process. This type of
communication method can be seen in a meeting room or it can be a conversation with
friends..
•
Electronic- This method is a fast and quick way of communication that helps to communicate
with the people who are far away. There are many advanced technologies used to make this
electronic method of communication. The common example that may be seen every day that is
use of mobile phones, e-mail, fax and social media.
Almost all industries and businesses are dependent on technology from data
storage, manufacturing and advertisement to selling process. This is only due to technology
that this world is looking for futurism.

3. Making a communication effective
Threfully with a calm mind is helpful in making a good communication. Pitch and tone of
voice will create an additional effect over a conversation. The arguments are finished properly.
A communication barrier may be anything that prevent from sending and receiving of
messages and information to others. It may be in the form of internal and external barriers.
•
External barriers: Noise and other distractions are the most common barriers during
communication. Problem may be with techno and receiving of messages and information to
others. It may be in the form of internal and external barriers.
•
External barriers: Noise and other distractions are the most common barriers during
communication. Problem may be with technology and equipments that are causing hindrance.
The environmental factors are also responsible for bad communication like storm,
Tsunami, Earthquake, etc.

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Internal barriers- Bad interaction or low rate of interest of talking with someone, poor
listening, bad understanding skills, work problems and many more are included under the
internal barriers of communication. All these barriers provide a bad experience of
communication (Allison and et.al., 2016).
Apart from this, lengthy or disorganised messages, complex languages and inconsistent body
language decrease the effectiveness of a communication. So, communication skill
development is necessary to reduce the gap of interaction.

CONTINUE
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Internal barriers- Bad interaction or low rate of interest of talking with someone, poor
listening, bad understanding skills, work problems and many more are included under the
internal barriers of communication. All these barriers provide a bad experience of
communication (Allison and et.al., 2016).
Apart from this, lengthy or disorganised messages, complex languages and inconsistent body
language decrease the effectiveness of a communication. So, communication skill
development is necessary to reduce the gap of interaction.

CONCLUSION
From the report it can be conclude that communication skills are necessary for business for
easy exchange of information. The report has explained the various types of communication
models which are followed in a business. The report has also described the different
communication methods and technologies such as formal, informal, verbal and non-verbal
communication. From the report it can be concluded that it is essential for organisations to
effectively implement the principles of business communication skills. For effective
communication skills analysis of communication barrier is a must. These barriers must be
analysed and eliminated from the business approaches. The report has also focused on the
importance of oral and verbal communication in accomplishment of business activities. The
written communication is essential for making information factual and trustworthy.

REFERENCES
Allison, B. and et.al., 2016. Research skills for students. Routledge.
Boiarsky, C., 2015, July. The impact of emailing and texting on effective written
communication: Changes in reading patterns, convergence of subgenres, confusion between
social and business communication. In Professional Communication Conference (IPCC), 2015
IEEE International(pp. 1-6). IEEE.
Online
BERLO’S SMCR MODEL OF COMMUNICATION. 2018. [Online]. Available through:
<https://www.communicationtheory.org/berlos-smcr-model-of-communication/>.
Shannon and Weaver Model of Communication. 2018. [Online]. Available through:
<https://www.communicationtheory.org/shannon-and-weaver-model-of-communication/>

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