Communication Strategies of Hungry Jack's and Domino's

This report analyzes the communication strategies of Hungry Jack's and Domino's, two fast food companies. It discusses the nature, types, and theories of communication used by both companies, as well as the role of communication in enhancing or damaging their business operations. The report concludes that communication is a vital tool for companies to improve their operations, but it can also lead to issues if not managed effectively.

Communication
6/2/2018
Hungry Jack’s and Domino’s

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Contents
Introduction......................................................................................................................................2
Background of companies...............................................................................................................3
Discussions......................................................................................................................................3
Description of businesses............................................................................................................3
Nature of communication............................................................................................................4
Theories of communication.........................................................................................................5
Types of communication followed by both companies...............................................................5
Role of communication in enhancing or damaging the operation of business............................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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Introduction
The aim of the report is to talk about the communication strategies of the selected companies.
The companies that have been selected for the analysis of the communication strategies are
Hungry Jacks and Dominos. In the competitive world, each and every company make use of the
communication strategy in which they can express the goals and methods of the organization
outreach activities that help them to accomplish objectives of the company. The report includes
the comparison between the communication strategies of both the companies. It includes the
types of communication work and how the communication has contributed to achieving the
success of the companies. Though, the companies might have faced the issues with the
communication strategies which are discussed in the report.

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Background of companies
Hungry Jack
Hungry Jack's is an Australian fast food franchise of the burger king corporation. The company
started operating this franchise in the year 1971. The company is growing in the market as it has
26 stores in three states. In the year 1990, there were changes to the franchise agreement under
which the permission was granted to the hungry jacks stores as an independent business (Hungry
Jack’s, 2018).
Dominos
The company is well known American Pizza restaurant chain that came into existence in the year
1960s. The company has its headquarters at the Domino’s Farms Office Park in Ann Arbor,
Michigan. Domino’s Pizza is the 2nd largest franchised pizza chain in the USA (Dominos, 2018).
The company is recognized in the world as the leader in the Pizza delivery operating a network
of company-owned and franchise-owned stores in the United States. The company is performing
the activities with the mission to become the best pizza delivery company in the world.
Discussions
This section of the report includes the description related to the business of the companies and
the communication strategies that they are making use of their operations.
Description of businesses
Hungry Jack’s

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The company is known as Australia’s premier fast food brand who offers the wide range of
burgers to the customers in the Australian market. The company is aware of the fact that
communication strategies play a vital role in managing the operations of the business (Media and
Communication Services, 2015).
Domino’s Pizza
The business is to manufacture and to sell the pizza across the world. The menu of the company
includes different dishes according to the region. The main product of the company is pizza
because it offers traditional, specialty, with different crust (Dominos, 2018). Dominos make use
of communication for interacting not only with the stakeholders but also in between the internal
departments across the world.
Nature of communication
Communication is the art of attaining and developing the understanding between the peoples. In
other words, it is the process of exchanging the information between two departments or people
(Louhiala-Salminen and Kankaanranta, 2011).
The natures of the communication are discussed below: -
 Two-way process: - Communication is a two-way process that is done by the companies
for the effective management of the operations.
 Continuous process: - It is the continuous process in which the two or more people can
share the details on the regular basis within the company so that they can conduct the
operations effectively (Tanuja, 2018).
 Dynamic process: - This process is done between the two or more takes place with the
help of the medium or forms of communication.

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Theories of communication
It is essential for both the companies to maintain the effective communication strategies and both
the companies consider the different theories of communication (Trkman, 2010). These theories
are discussed below: -
Development communication theory: - The theory is clear from the name as it states that there
is no development of the company or organization without the communication. The dominos and
Hungry Jack Company make use of this theory in which they are aware that effective
communication is the only way through which they can bring improvement in their business
operations (Soliz and Colaner, 2017).
Social responsibility theory: - The dominos company believes in the implementation of this
theory because this theory allows free press without any censorship but the content of the press
needs to be discussed in the public panel. Along with this, the media should follow all the
obligations (Communication Theory, 2018). The company communicates with their customers
through social networking channel for which the company needs to be very careful that this
sentiment doesn’t create the impact on the customers. The presence of dominos on social media
is far better than hungry jacks.
Types of communication followed by both companies
Hungry Jack and Dominos Company follow the similar types of communication while
communicating which worked for the company effectively. These types of communication are
discussed below: -
Verbal communication: - This communication is done in which person listen to the information
shared by other (Mckee, et al 2013). Dominos and Hungry Jack’s company make use of the

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verbal communication while communicating the details with their employees, managers,
stakeholders and many others. This verbal communication is essential for both the companies as
this is the way through which they can achieve the success. Though, sometimes verbal
communication between the managers and the employees leads to the crises mainly in the
dominos company. The reason behind the issues involves the miscommunication because the
employees might not be able to understand the same which the manager of the company is trying
to explain.
Written communication: - This form of the communication is done in which they read the
meaning. Both the fast food companies make use of the written communication in which they
communicate with their customers or employees through social media platform, chat, and e-mail
process (Burgoon, Guerrero and Floyd, 2016). The social media networking is one of written
communication in which the customer share their feedbacks, reviews, the complaint in the
written form and on same the manager's reply for the same in written form (Macnamara and
Zerfass, 2012). This communication is done by both the company which helps the company in
understanding the needs of the customers as this is the only way through which they can
communicate with the customers and can bring the improvement in the services. Though, the
communication on social sites might create the bad image of the companies in front of other
customers. In addition, at the workplace, the employees of the dominos and Hungry jacks need to
get involved in the conversation through e-mail or documentation which is a form of
communication.
Non-verbal communication: - This type of communication also takes place in the company in
which the communication is done through facial expressions or body language (Keyton, et al
2013). In Hungry jacks, this kind of communication takes place many times which are not

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successful because the person who is communicating might not be able to understand the facial
expression of their employees (Phutela, 2015).
Role of communication in enhancing or damaging the operation of the
business
The communication plays a vital role in Dominos and Hungry Jack's as this helps the company
in enhancing the operations of the business. The managers in the international market ate able to
perform their tasks and responsibility with the help of communication. The communication is the
effective way through which the implementation of plans, assigning of duties, providing the
directions and controlling the activities takes place (McQuail and Windahl, 2015). The entire
processes are one that contributes to improve the operations of the companies. Both the
companies make use of the promotion for generating the awareness in the market for the product
that they are offering in the market (Kwan, 2011). Though, the communication might lead to the
damage to the business. The employees and managers of the company face some issues which
might lead to the danger for the company. This issue includes the length of a message, clarity of
message, the way it is delivered and many others.
The wait for the responses in the communication process might increase due to which the
decision making on the urgent issues gets a delay. This late response leads to the effect on the
operations of the business. In addition, in the large companies like dominos, the update for the
changes in the operations takes place on daily basis. Along with this, other information that is
released by the company on daily basis in volume makes the employees and managers in
difficulties for sorting out the volume of content (Ahmed, 2018).

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Conclusion
In the end, it can be concluded that the communication is a tool that supports the business or
companies to bring the improvement in the business operations in the home country as well as in
the international market. The communication in the companies takes plays in the similar types
but the change takes place in the theories that are implemented by the business for them. The
Hungry jacks and dominos know the fact that the communication is very essential for the
company not only for the internal communication but also for the external communication
through marketing. Though, this communication leads to different issues for the company.

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References
Ahmed, A. (2018) The Disadvantages of Communication in an Organization [Online]. Available
from: https://bizfluent.com/info-10063999-disadvantages-communication-organization.html
[Accessed on 3rd June 2018]
Burgoon, J.K., Guerrero, L.K. and Floyd, K. (2016) Nonverbal communication. New York:
Routledge.
Communication Theory (2018) Social Responsibility Theory [Online]. Available from:
https://www.communicationtheory.org/social-responsibility-theory/ [Accessed on 3rd June 2018]
Dominos (2018) About [Online]. Available from: https://biz.dominos.com/web/public/about
[Accessed on 3rd June 2018]
Hungry Jack’s (2018) About us [Online]. Available from:
https://www.hungryjacks.com.au/about-us [Accessed on 3rd June 2018]
Keyton, J., Caputo, J.M., Ford, E.A., Fu, R., Leibowitz, S.A., Liu, T., Polasik, S.S., Ghosh, P.
and Wu, C. (2013) Investigating verbal workplace communication behaviors. The Journal of
Business Communication (1973), 50(2), pp.152-169.
Kwan, B. (2011) Hungry Jack’s adopts ‘better’ tagline [Online]. Available from:
https://www.marketingmag.com.au/news-c/hungry-jacks-adopts-better-tagline/ [Accessed on 3rd
June 2018]

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Louhiala-Salminen, L. and Kankaanranta, A. (2011) Professional communication in a global
business context: The notion of global communicative competence. IEEE Transactions on
professional communication, 54(3), pp.244-262.
Macnamara, J. and Zerfass, A. (2012) Social media communication in organizations: The
challenges of balancing openness, strategy, and management. International Journal of Strategic
Communication, 6(4), pp.287-308.
Mckee, M.W., Schultz, P.T. and Sartini, R.A., Verizon Patent and Licensing Inc (2013) Method
and system for enhancing verbal communication sessions. U.S. Patent 8,412,529.
McQuail, D. and Windahl, S. (2015) Communication models for the study of mass
communications. New York: Routledge.
Media and Communication Services (2015) Hungry Jack’s [Online]. Available from:
http://www.mediacomservices.com.au/project/hungry-jacks/ [Accessed on 3rd June 2018]
Phutela, D. (2015) The importance of non-verbal communication. IUP Journal of Soft
Skills, 9(4), p.43.
Soliz, J. and Colaner, C.W. (2017) Communication accommodation theory and communication
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Communication. pp. 95-106.
Tanuja, A. (2018) Notes on Communication: Meaning, Nature and Importance [Online].
Available from:
http://www.businessmanagementideas.com/notes/management-notes/communication-

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management-notes/notes-on-communication-meaning-nature-and-importance/5183 [Accessed on
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Trkman, P. (2010) The critical success factors of business process management. International
journal of information management, 30(2), pp.125-134.
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