Hungry Jacks: Marketing Analysis and New Product Recommendation

RUNNING HEAD: Hungry Jacks
Hungry Jacks
Introduction to Marketing

Hungry Jacks 1
Executive summary
Hungry Jacks is a subsidiary of the Burger King. It is a fast food franchisee of Australia. This
report includes the background of the Hungry Jacks along with the current market and the
product lines. The market environment is analyzed in order to identify the internal and external
environment. The recommendations are given in the form of target market, new product
description and finally devise strategies of the marketing mix variables.
Finally it can be concluded that Hungry Jacks can successfully launch pizza as a new product. It
is quite famous and it is not provided by the competitor companies. It can help company in
gaining competitive advantage.

Hungry Jacks 2
Contents
Executive summary.....................................................................................................................................1
Introduction and background to Hungry Jacks............................................................................................3
Marketing environments analysis................................................................................................................3
SWOT analysis........................................................................................................................................3
Discussion...............................................................................................................................................4
Recommendation.........................................................................................................................................6
Target market..........................................................................................................................................6
New product description..........................................................................................................................7
Strategies of the relevant marketing mix variables..................................................................................8
Conclusion and recommendation.................................................................................................................9
References.................................................................................................................................................10

Hungry Jacks 3
Introduction and background to Hungry Jacks
Marketing are basically actions of promoting and selling products. It is a process through which
goods and services move from concept to the customers. It keeps the customer satisfied. The
individuals and the organizations obtain what they want through exchanging value with others.
This report includes the market environmental analysis of the Hungry jacks which comprise the
internal and external environment. The report is also going to comprise the target market and the
description of the new market for the Hungry Jacks. The strategies are also devised as the
relevant marketing mix variables. The SWOT analysis provides a framework to the organizations
which help to evaluate business from different angles. The analysis identify the strengthens and
weaknesses of the organization as well as opportunities and threats. The strengths and
weaknesses relates to trademarks, culture and the distribution network. Whereas the
opportunities and threats involves the factors such as regulations, regulations or the technological
changes. These factors help a company in gaining competitive advantage and where it need to
improve.
Hungry jacks is an Australian fast food franchise of Burger King Corporation. It is a subsidiary
of competitive foods Australia. Hungry Jack was first established in 1971. The chain of Burger
King had its origin in USA. When it moved to enlarge its operations into Australia, it was found
that its business name was already trademarked by a food shop in Adelaide. So, Burger King
provided the Australian franchisee and selected the “Hungry Jack” brand name. The first
franchisee of Burger King was established in Innaloo, Perth. The company had 26 stores in three
states after the decade of its establishment. Hungry Jacks operates Burger King and Hungry
Jack’s restaurants in Australia. The company is having more than 420 restaurants and serves to
the major population. It customizes the burgers the way liked by the customers. The company
employs great people and serves great people in the strong communities. It offers burgers with
irresistible smoky and BBQ flavor. The recipes of the company contain balanced flavors and
ingredients. Every meal is freshly prepared at the outlet. This report is going to discuss about
developing a new product and introduce in the target market.