Communication Strategy Mix for Australian Medical Association

AUSTRALIA MEDICAL
ASSOCIATION

COMMUNICATION STRATEGY
MIX Communication strategy for the Australian
medical association is required to effectively
reach the target audience.
 Heath care professionals form the crucial
part of the organization hence are required
to reach their audience as soon as possible.
 The communication strategy enhances a
smooth functioning of the organization so as
to meet the exigencies more promptly.
 The mix ensures a right proportion of
advertising, sales promotion, direct
marketing, public relations, interactive
marketing which remains an incredible part
of the organization to ensure the needs of
the people are met adequately.

IDENTIFYING THE TARGET
AUDIENCE The target audience needs to be
identified for the message to reach the
audience.
 Once a the audience is selected,
accordingly a medium of
communication can be selected.
 Consumer vital information can be
stored and analyzed which helps to
develop a correct message to
communicate (Watson, 2015).
 A good communication strategy can be
developed based on the target
audience so as to make the whole
process effective and successful.

ADVERTISING
 The advertising forms an important part of
communication mix, as it to strike the message
instantly to the desired audience.
 It aids in consumer awareness and reaches the
audience instantly.
 A good advertisements attracts attention and
educates the consumers about the service
more effectively.
 It also establishes a well informed
understanding of the service immediately after
acknowledging as it uses simple language to
inform the consumers. The message of the
advertisement persuades the consumers to buy
service in an convinced manner.