This presentation provides insights into promotion and pricing strategies in the UK market. It covers topics such as integrated marketing communications, the promotional mix, advertising, consumer-oriented promotions, trade-oriented promotions, public relations, pricing objectives, and pricing strategies. The presentation also includes references for further reading.

Discover UK promotion and pricing strategies, integrated marketing communications, consumer and trade promotions, and pricing objectives.

Promotion and Price on the UK market

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Promotion and Price on the UK market

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