Communication Strategy Assignment
1 Pages1360 Words65 Views
Added on 2020-06-04
Communication Strategy Assignment
Added on 2020-06-04
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There are many techniques andpossibilities for drawing up acorporate communication strategy,and all of them probably prove theireffectiveness. The most importantthing is to have some kind ofcommunication guidelines in place,and keeping in mind the following keyelements in the process of drawing upyour strategy.1.Identify the purpose of yourcommunication: why do youwant to communicate and whatdo you expect to get out of it foryour business?2.Identify your target audience: towhom do you want tocommunicate? Which targetaudience might benefit the mostfrom your information?3.Design your message: what doyou want to talk about? What arethe content, mood and languageof your message?4.Identify the channels: reach youraudience by placing yourmessage where they will read it.1.Check your resources: do you have thebudget and the (right) people in place for yourcommunication campaign?2.Anticipate issues and obstacles: draft a crisisplan so you’ll know exactly what to do whena crisis occurs. Who takes responsibility forwhat?3.Identify your relations with media,consumers, clients, suppliers and otherstakeholders: who will help you spread yourmessage?4.Create an action plan: bring all previous stepstogether, and take action.5.Evaluate your corporate communicationstrategy: make it more effective every timeyou implement it. What went wrong, what didyou overlook and what was effective?Process of drawing communicationstrategyA strong strategic foundation: Many organizations view theircommunication teams as a service resource or as process enablers. Instead,communications should be viewed as a strategic imperative for highperformance and growth.The right set of tools: The next step is to develop a set of tools that guidethe planning and creative efforts of your internal team and their externalpartners, using a What/How/Who model, described below. I recommendstarting with a mapping tool and a model that defines the messages andexperiences you want to create (What), the means of communication youuse to create them (How), and the people you need to reach to successfullydo business (Who).A development process: Planning and tools alone will not ensure the bestresults. A process that is embraced company-wide will be needed to makesure that each initiative is on target, gets off to a good start, and is reviewedat key points in its development.A team of people with the right spirit and skill set: This brings me to thefinal and most important requirement — assembling the right team withthe knowledge and passion to do the job in an exemplary way. More oftenthan not, I come into contact with communications leaders and teammembers who are miscast.Communication PlanA communication plan or strategy: everybusiness, specific brand or project needsone. It doesn’t have to be ultraprofessional, neither exhaustive nor verydetailed. But it should somehow bethought-through.Steps to Building a Strategic CommunicationsCapabilityA communication plan or strategy: everybusiness, specific brand or project needs one. Itdoesn’t have to be ultra professional, neitherexhaustive nor very detailed. But it shouldsomehow be thought-through. Corporatecommunication is a discipline often neglected inan organization. The focus lays on otherdepartments that have their direct impact on acompany’s health: finances, sales, HR andmarketing (although the latter is also cuttingbudgets). Although these specialties are indeedkey for an organization to stay alive, a lack ofcorporate communication might be as fatal andsudden as a heart attack.Key elementsIntroductionBusiness CommunicationCorporate communication for Barclays
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