Management Communication

This memo discusses the importance of communication in the 21st century and how leaders can use it to execute strategy. It also analyzes two articles on communication in the workplace and the impact on corporate culture.

Management communication
To: Director of ABC Company
From: XYZ

Management Communication
Date: 8 January, 2019
Re: “'How do leaders use communications to execute strategy in the 21st century?'
It has been noted that communication is one of the essential aspect in the 21st century that
enhance the market share of the company. The memo will emphasize on the maintaining the
overall flow of corporate communication. It has been evaluated that in the workplace,
communication and design system should be maintained as it can assist in attaining the
objectives. In the memo, the entire process of communication will be elaborated which is
important to be considered as it can maintain the culture of the company. In the article, the
discussion is made on the C-Suite executives who emphasizes on the overall process of
communication of company to implement strategies. Also, problems will be discussed that plays
an essential role if strategies related to communication are not taken into consideration in the
workplace. It has been observed that it is essential to emphasize on implementing the strategies
so that competitive advantage can be maintained. Also, the report will focus on the analysis of
the two articles, which will be discussing the problems encountered by the leaders at the time of
enhancing the overall communication on the corporate platform.
In the last phase, two articles will focus on the overall goals of the corporate company. The
articles will showcase communication process in context to leadership in the workplace which
will assist the leaders to implement the strategies which are effective in the workplace.
The point selected from the article is “How can “communicative leaders” be characterized?”
The style of leadership can also be modified and it will assist in maintaining the overall channel
of communication on the corporate level. It can also be implemented if focus is given on the use
of the big data which will boost the goodwill of the organization in the competitive market
(Johansson, Miller and Hamrin, 2014).
The point selected from the article “How do leaders use communications to execute strategy
in the 21st century?” It can be evaluated that communication process on the corporate level can
be considered by the leaders can assist to evaluate the factors related to internal and external
components and also it will affect the strategies of the company. By considering the components
it can be simple for the team to focus on the issues which should be eliminated so that targets can
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Management Communication
be maintained. The process of corporate communication can help in maintaining the process so
that the issues can be resolved in workplace (Argenti, 2017).
The point selected from the article “How do the primary dimensions of culture affect our
global conversations?” At the time of implementing the overall strategy in the 21st century, it is
essential to emphasize on the aspects which will be impacting the decisions taken into
consideration by the leaders which also impact the culture. So, it is necessary to maintain the
process of communication so that leaders can emphasize on the goals and activities of the
workers (Lee, 2016). The issues can also be resolved which will enhance the competency in the
entire strategic programs. So, it can be stated that to attain the growth and it is necessary for
leaders to emphasize on execution of the communication strategies in the workplace.
References
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Management Communication
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication, 54(2), pp.146-160.
Johansson, C., D. Miller, V. and Hamrin, S., 2014. Conceptualizing communicative leadership:
A framework for analysing and developing leaders’ communication competence. Corporate
Communications: An International Journal, 19(2), pp.147-165.
Lee, M.R., 2016. Leading virtual project teams: Adapting leadership theories and
communications techniques to 21st century organizations. Auerbach Publications.
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