Communication and Ecommunication Strategies for Qantas Airways

COMMUNICATION AND E-
COMMUNICATION
STRATEGIES

INTRODUCTION
 Communication can be defined as the exchange of
information that takes place between a sender
and a receiver (Habermas, 2015).
 The focus of this report is on Qantas Airways and
on the non- electronic and electronic
communication methods and practices adopted by
it.

BACKGROUND OF QANTAS AIRWAYS
 Qantas Airways is the third oldest airline in the
world and was founded in the year 1920. It is the
largest airline by fleet size, international
destinations and international flights. The
international passenger flights were started by
Qantas Airways in May 1935 (Qantas, 2019).

KEY NON –ELECTRONIC
COMMUNICATION METHODS AND
PRACTICES
 The term non- electronic communication can be
defined as the information or message
distribution without making the use of an
electronic device.
 Technological innovations have reduced the
significance of non- electronic communication
methods and practices for Qantas Airways.