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Communications Public Relations - Doc

   

Added on  2021-04-19

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Running head: COMMUNICATIONS PUBLIC RELATIONS Communications: Public RelationsName of the Student:Name of the University: Author Note:
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1COMMUNICATIONS PUBLIC RELATIONSSetting of Objectives for the New Public Relation CampaignThe Public Relations (PR) is effectively used for communicating vital messages todiverse public (Seitel 2017). In other words, the basic principle of public relation lies innurturing and establishing long standing relationships with the editors, reviewers, bloggersfor getting coverage of stories and ensuring the relevance of the company. The publishing ofa company name through trusted news source leads to substantial validation and ensures thatthe brand is not only trustworthy but credible. The contemporary PR techniques include the limitation in the usage of the traditionalpress release along with thought leadership becoming priority of the increasing PR budget(Hall 2016). There has been an increase in content amplification with prevention of advocation of negative brands. There would be need for online reputation management andendurance of its true influence will gradually win over increased number of the followers. Inaddition, there would be increased demand for social ads and paid promotion (Meerman2011). Thus, the objectives of the new PR campaign using the SMART model include (Keith2011): Specific: Marks and Spencer needs to increase its traffic, visibility, sales, leadgeneration and engagement through the usage of the paid promotions and social mediaadvertisement. This will clearly help it in defining the objectives of the new PR campaign.Measurable:For the new PR campaign Marks and Spencer must involve carefulselection of the various social media platforms based on criteria and consider whether thedemographics of the channel matches the brand and whether the target audience is consistent
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