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Digital Marketing: Strategy, Communication, Examples, and Effectiveness

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Added on  2022-12-12

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This presentation provides an overview of digital marketing, including strategy, communication, and examples. It explores case studies of Marks & Spencer and ASDA, discussing their target customers, goals, message, media methods, and monitoring effectiveness. The presentation also covers the promotional and marketing mix of both brands and discusses measuring the effectiveness of digital marketing communications. Overall, it offers insights into the world of digital marketing and its impact on businesses.

Digital Marketing: Strategy, Communication, Examples, and Effectiveness

   Added on 2022-12-12

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Digital Marketing
Digital Marketing: Strategy, Communication, Examples, and Effectiveness_1
Table of Content
•Introduction
•Digital marketing strategy
•Digital communication strategy
•Review the Digital marketing examples
•EXAMPLE 1: MARKS & SPENCER
•EXAMPLE 2: ASDA
•Promotional and Marketing Mix
•Measuring effectiveness of DM Communications
•Conclusion
Digital Marketing: Strategy, Communication, Examples, and Effectiveness_2
Digital advertising is the act of promoting and selling products and services by way
of leveraging on-line advertising techniques consisting of social media advertising,
seek advertising, and e mail advertising and marketing.
Digital marketing- Digital advertising and marketing is like some other type of
advertising—it’s a manner to connect with and have an effect on the ability
customers. The actual difference is, the organisation connect with and influence
those customers on line.
Introduction
Digital Marketing: Strategy, Communication, Examples, and Effectiveness_3
It describes a sequence of actions that use online advertising channels to gain
various desires. Channels can include owned, paid, and earned media. A digital
advertising movement plan allows a company to build and launch their on-line
marketing strategy with fulfilment.
Digital marketing strategy
Digital Marketing: Strategy, Communication, Examples, and Effectiveness_4

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