Community Engagement: Strategies and Impact

This report explores the concept of community engagement and its significance in promoting social welfare. It focuses on UNICEF's approach to community engagement and its relationship with stakeholders. The report also discusses the training and development programs provided to UNICEF employees to address socio-cultural issues. Additionally, it highlights how UNICEF utilizes social media platforms for outreach and support. The report concludes with recommendations for promoting multiculturalism and maintaining a strong relationship with partners.

COMMUNITY
ENGAGEMENT-1

Table of Contents
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
RECOMMENDATIONS.................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Community engagement is defined by addressing the social concerns and issues in the
society and coordinating effort of different individuals in order to attain social and economic
welfare. UNICEF (United Nations international children’s emergency fund). It is an organisation
that that renders its services for social welfare across the world. It completely depends on
government and private funds. UNICEF uses different approaches in order to promote
community engagement and challenges faced by people in the society. UNICEF renders social
activities like improving sanitation, promoting education, health relief and promoting different
activities to help the vulnerable groups of the society. This report covers relationship with the
stakeholders of UNICEF determine the community engagement in UNICEF with the range of
skills knowledge and strategies in order to carry out different jobs by the employees in the
Organisation. Determine how social media platforms supports the programs of UNICEF training
in development of employs to deal with sociocultural issues, determine different approaches for
training the employees and external business factors that promotes relationship with its network
partners (Di Napoli, Dolce and Arcidiacono, 2019).
LITERATURE REVIEW
Determine the stakeholder relationship of UNICEF and how they engage with them
Stakeholders are defined by the group of people who are interested in The business
activities of any specific company. Similarly, UNICEF maintains a good relationship with its
stakeholders in order to implement different welfare strategies. UNICEF mainly have five
stakeholders which involves employees, investors, suppliers communities and government.
UNICEF engages with them using social media platforms and other communication channels
(Harsh and et.al, 2017).
UNICEF maintains a good relationship with the government by complying with all the rules and
regulations framed by the government. It conducts its social welfare programs and schemes
through the government interventions in approvals promoting the fair and legal business image
in the global market. UNICEF completely depends on government and other investors for
funding in the business activities where government renders different schemes of financing the
social programs.

UNICEF uses different social media platforms in order to rightly engage with its stakeholders. It
delivers its social message and policies framed in the social accounts, which attracts the interest
of its stakeholders and they engage with the social activities of the company. UNICEF states the
all the measures and policies that is been implemented by the company which reflects the
transparency in business activities which helps to develop trust and reliability of the stakeholders
of the company. With the social media platforms, it improves the communication channels of the
company with its stakeholders, different private investors and government offers financial
assistance and non-financial solution to UNICEF which helps to achieve growth and
sustainability of the organisation in the global market (Hollebeek, Juric and Tang, 2017).
Determine the training and development of employees in UNICEF required for dealing
socio-cultural issues
UNICEF renders training in development opportunity to its employees in order to help
them to understand that how to deal with the social or cultural issues. Training in development
activities is crucial to develop the thinking and learning abilities of employees in the workplace
and rightly perform all the duties. Apart from the technical and soft skills it is important for an
employee in UNICEF to develop the social skills which involves Taking social concerns of the
people and building good relationship with them. UNICEF renders training and development
opportunities to the employees at all levels of the organisation.
Moreover, when employees learn new languages, it helps them to respect different cultural and it
promotes removes the barriers of language. Multicultural training and development activities:
Employees in UNICEF are rendered multicultural training and development opportunities in
order to develop the knowledge about different culture followed which further helps the
employees to address such measures to promote the equality in social and cultural factors of the
society.
Training and development for socio-cultural issues- As UNICEF focuses to address all the social
cultural issues faced by the vulnerable groups. In the training and development approaches
employees are been taught about the issues and challenges in the society which involves child
development, food and home security to vulnerable groups, alleviation of poverty and other
social issues (Jacob and et.al, 2015).
Different training approaches used by UNICEF:

Off the job training: In this approach of job training the employees are taken into the real event
where the job has to be performed the employees are taken to different sites so that there able to
develop their decision making abilities in different scenarios.
Online learning hub: It is and free portal which is available for its staff, it renders new and
innovative learning opportunities to its employees irrespective of the location they decide they
can take these learning solutions at anytime and anywhere.
Executive and team coaching: In this learning and development program, Employees are taught
that how to work in a team and accomplish organisational objectives. Where there is a team
leader who is responsible to monitor and scrutinise the work of the whole team and maintain the
team spirit in order to achieve teamwork. Whereas the team members are also taught different
soft skills and technical skills in in order to work in a same direction.
Language Programs in UNICEF the employs a thought different languages in order to rightly
address the concerns of the people. Learning different languages helps to bridge the gap of
communication and rightly conveys the message of the individuals.
Determine that how UNICEF uses social media platforms in order to engage outreach to
support the business
With the advanced technological era, Different businesses use Internet as a source of
communication channel to its customers and stakeholders. Similarly, UNICEF uses internet as a
medium to communicate and engage with different stakeholders of the business it uses social
media platform which includes Facebook, Instagram, YouTube, LinkedIn in order to aware
people about its latest policies and strategies that are being implemented by UNICEF.
Instagram: By using Instagram as a platform where UNICEF has created its social account in
Instagram it uses Instagram for posting videos and pictures and awareness creation news in order
to inform people about its current policy is taken and implemented in the society. Moreover, it
also aware people about the about the concerns and issues that are being raised in the society
(Moser and Pike, 2015).
Facebook: UNICEF post pictures about the work and information about what is the amount of
fund raised, the number of people helped by the organisation, posts pictures showing how it has
implemented different policies in order to promote social welfare causes.

Thus, the UNICEF uses these social media platforms to connect large number of its stakeholders
in order to collect support and aware what all measures are being implemented by UNICEF to
help people in need. As more than half 1 billion of world’s population is connected by social
media, different stakeholders engage in measures that are taken by UNICEF, where people are
able to know all the right in measures that are taken by UNICEF, aware all the important issues
faced in the society
Determine need of training and development programs to employees on multiculturalism
and other factors that needs to be considered in order to achieve business stability and
relationship with its partners
The need of training employees on multiculturalism
Global image: In order to maintain the global image in the market UNICEF need to deploy
highly skilled and knowledge employees about different socio cultural factors. In order to
continue rendering value services and support in society, the organisation needs to continue
rendering training and development approaches to the employees to fair conduct different
organisational objectives. Training and development in multiculturalism helps the employees to
rightly manage the workforce diversity and targeted groups. It is important to respect each
cultural as vulnerable groups including poor people, women and children from different cultural
needs to identify each individual as equal. The employees in UNICEF shares equality of cultural
factors among vulnerable groups and educating children different languages and cultural and
social belief leading to social equality and justice (Pratt, Cheah, and Marsh, 2020).
External factors that needs to considered are as:
Political factors: These involves complying with all the legal policies framed by the
government, UNICEF needs to comply with all the legal frameworks of the government or
respective country it is operating in order to maintain the global image and acquire financial and
non-financial business support to UNICEF from the government.
Social factors: It involves the social and cultural beliefs like education, religion, lifestyle pattern
of the people living in different location. UNICEF needs to follow these social factors, to
promote fair and transparent business practice by respecting all the culture of different operating
countries of UNICEF (Renwick and et.al, 2020)

Technological factors: In order maintain relationship with the stakeholders, UNICEF needs to
adopt technologies like engaging with the stakeholders through social media as communication
medium.
Environmental factors: UNICEF needs ensures that the any business activities do not harm the
environmental concerns. Moreover, UNICEF raise concerns and awareness of environment
protection and safety which helps to save social cost and take make company socially
responsible.
RECOMMENDATIONS
Employee training on multiculturalism: UNICEF should render multiculturalism training and
development opportunities to the employees in the organisation which involves respecting
different cultures and diversity in the organisation. As UNICEF is a is a global organisation,
which delivers social cultural value in the society. It should render the employees training that
how different cultures evolves, what are the practices followed in each culture and maintaining
equality in the organisation. Following multiculturalism in the organisation by respecting and
addressing the different cultural in the society will help to build good relationship with its
partners and stakeholders (Sallnow and Paul, 2015).
Other different approaches that can be implemented by UNICEF in order to maintain the global
social image of the organisation and develop a good relationship between different organisation
and its network partners. Such social issues are as:
Climatic factors: UNICED should raise the concerns about the climatic change, where it should
aware people that how people can contribute to prevent pollution and save environment from
negative impact. It should run save environment campaign by using internet as a platform to
engage large number of people in the society
Sustainable energy: With the high demand of use of nonrenewable sources, these resources are
depleting with the increased uses. UNICEF should promote the concept of using sustainable
energy which involves using renewable source of energy like hydropower, wind energy, solar
energy in order to save the nonrenewable resources (Saltmarsh, 2017).
Wildlife: UNICEF should promote the idea of saving the wildlife, and how it is important to
maintain the ecological balance in the environment, with the extinct many species in the world, it
can harm the ecological balance and thus lead to damage human lives and mother nature.

Apart from the social issues, UNICEF should also implement technological advanced equipment
in the workplace in order to develop a good chain of relationship with its stakeholders.
Using social media: With the increased use of internet as platforms, UNICEF should social
media in order to deliver the right message to its stakeholders. Where it can raise issues that
needs to be addressed and seek help from government and other private business partners (Talò,
2018).
CONCLUSION
Thus, community engagement involves addressing also the issues and concerns to
promote social welfare. For business to address these social concerns they should follows the
cultural factors and social beliefs of different specific location. Moreover, community
engagement helps to promote economic prosperity in the society by taking different measures to
alleviate poverty, illiteracy and promoting equality and justice in the society leads to overall
welfare and prosperity in the society. For promoting community engagement, business needs to
maintain the corporate image by taking social responsibility and promoting social welfare in
society.

REFERENCES
Books and journals
Di Napoli, I., Dolce, P. and Arcidiacono, C., 2019. Community trust: A social indicator related to
community engagement. Social Indicators Research. 145(2). pp.551-579.
Harsh, M and et.al., 2017. Preparing engineers for the challenges of community
engagement. European Journal of Engineering Education. 42(6). pp.1154-1173.
Hollebeek, L. D., Juric, B. and Tang, W., 2017. Virtual brand community engagement practices:
a refined typology and model. Journal of Services Marketing.
Jacob, W. J and et.al., 2015. Community engagement in higher education: Policy reforms and
practice. Springer.
Moser, S. C. and Pike, C., 2015. Community engagement on adaptation: Meeting a growing
capacity need. Urban Climate. 14. pp.111-115.
Pratt, B., Cheah, P. Y. and Marsh, V., 2020. Solidarity and community engagement in global
health research. The American Journal of Bioethics. 20(5). pp.43-56.
Renwick, K and et.al., 2020. Community engagement is…: Revisiting Boyer’s model of
scholarship. Higher Education Research & Development. 39(6). pp.1232-1246.
Sallnow, L. and Paul, S., 2015. Understanding community engagement in end-of-life care:
developing conceptual clarity. Critical Public Health. 25(2). pp.231-238.
Saltmarsh, J., 2017. A collaborative turn: Trends and directions in community engagement.
In Learning through community engagement (pp. 3-15). Springer, Singapore.
Talò, C., 2018. Community-based determinants of community engagement: a meta-analysis
research. Social Indicators Research. 140(2). pp.571-596.
Waterton, E., 2015. Heritage and community engagement. The ethics of cultural heritage. pp.53-
67.
Wu, J., Fan, S. and Zhao, J.L., 2018. Community engagement and online word of mouth: An
empirical investigation. Information & Management. 55(2). pp.258-270.