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Community Engagement Assignment (Solution)

   

Added on  2020-10-05

10 Pages2921 Words230 Views
COMMUNITYENGAGEMENT - A1

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1Analysis and discussion of organisation..........................................................................................11. Area of operation, size, structure along with goals, mission and value..................................12. Customers expectations...........................................................................................................23. SWOT Analysis of Morrison’s Supermarket..........................................................................24. Role and support of employees in achieving organisational goals.........................................45. Training and development meaning and its important to organisations.................................46. Role & importance to the organisation...................................................................................57. Skills and Knowledge required for sales manager role...........................................................58. Training and development requirements.................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7APPENDIX......................................................................................................................................9Training and development plan...................................................................................................9

INTRODUCTIONCommunity Engagement is defined as a process which ensures proper and effectiveinvolvement and participation of the community members or group of persons for addressing orproviding suggestion related to the company's proposal or for making changes in the policy inrelation with the business strategic plans & events,issues and projects. In this report, the chosenorganisation is Wm Morrison Supermarkets plc, currently trading as Morrison’s which is one ofthe fourth largest chain of supermarkets in the United Kingdom. The report will discuss aboutcommunity engagement process of Morrison’s Supermarkets. It will explain its area of operation,size, structure, goals, mission and values. It will show what customers expects from Morrison’salong with SWOT analysis to eliminate the risk factor. Also, how the employees' role supportorganisation in achieving its goals will be discussed. Further, report will also provide deeperinsight about the extent to which training and development contributes in the success of firm.Analysis and discussion of organisation1. Area of operation, size, structure along with goals, mission and value.Morrison’s Supermarket is one of the largest supermarket chain having its business placein United Kingdom with its headquarter in Bradford, England. This firm is operating in UK retailsector which in turn filled with high competition level.Area of Operation - The company is providing a wide range of products such as Food &Drink, Clothing, Books, Magazines, CDs, DVDs etc. It is one of the largest supermarket chainswhich is offering a broad range of branded and own label products (Morrison’s corporatehistory, 2019). The company is having it operation in UK with headquarter in Bradford.Size– Company is having approx. 498 superstores with 132000 number of employees in2017. The operating income of Morrison’s Supermarket earned from conducting businessoperations was GB£458 million till 2018. On the other hand, the company's total revenue in 2018was GB£17,262 million (Morrison’s corporate, 2019). Structure – The organisational structure of Morrison’s Supermarket is hierarchicalbecause of its large & massive size of the business organization consisting of 498 superstores.Goals – The goal of Morrisons Supermarket is to feed the world as cheaply as possiblei.e. stack it at high price and sell it at cheaper price. The company's main aim is to providecustomers with quality products and services at competitive prices. This in turn positivelycontributes in company’s brand image and market share. Mission– The mission statement of Morrisons Supermarket is to provide their allcustomers with best value for money on their weekly shopping, wherever they live. The

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