Community Engagement Approaches and Best Practices: A Case Study of Keep Britain Tidy

This report discusses the community engagement approaches and best practices used by Keep Britain Tidy to achieve their goals and objectives. It also compares their programs with a similar organization and highlights the importance of effective communication, active stakeholder participation, and inclusion in community engagement. The report includes a process used by the organization to achieve best practices.

Community
Engagement 2

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Community engagement approaches......................................................................................4
Relationship of communication, active stakeholders participation and inclusion in community
engagement.............................................................................................................................5
Process used to achieve best practices ..................................................................................6
CONCLUSION ...............................................................................................................................7
REFERNCES:..................................................................................................................................8
Books and Journals:................................................................................................................8
Online.....................................................................................................................................8

INTRODUCTION
Community engagement is the process in which people collaborate voluntarily to work
for society. They have objective and then work in an integrated manner to achieve the goals and
objectiveness effectively. It is vital to note that there are so many issues that are taking place.
These community and their members work together to solve the problem and let the society live
peacefully (Di Napoli, Dolce and Arcidiacono, 2019). Finding solution of all the issues is
necessary and beneficial for the society. It is important to note that Keep Britain Tidy is a charity
organisation. They work to eliminate the litter, ending waste and improving places by keeping
them tidy. The organisation works in an effective manner and clean beaches and follow the
principles of sustainability. There is comparison among the project undertaken by the
organisation. There is discussion related to various approaches of community engagement. It is
vital to note that effective communication and stakeholders engagement is also effective for
growth of business. In the end of the report there is discussion related to process that is followed
by the organisation in order to achieve success.
MAIN BODY
Community engagement is the process of solving the problem of society in order to work
in an effective manner. All the charitable trusts have their own aim, for which they work
together. Each and every organisation must work by taking care of all the stakeholders for
overall development. Below is comparison among the programmes of two charitable trusts.
Keep Britain Tidy The Hygiene bank
The organisation introduces campaigns in
order to reduce litter, improve local places and
prevent waste. As the name says their motive is
to keep the surroundings clean. They also
provide education to children and make them
aware about the cleanness and its benefits. It is
important to note that they work and eliminate
the waste as much as possible (Adhikari, Pell
and Cheah, 2020). It is important to keep the
society clean as that has direct impact on
The organisation focuses on hygiene and want
to raise awareness about effectiveness of health
and hygiene. The work to eliminate bad
experience and believes that everyone deserves
care (Galiatsatos and et.al., 2020). There
purpose is to help people that are facing the
issue of hygiene poverty. The distribute the
household cleaning, hygiene, personal care
products to all the people around UK. They
want to spread awareness that hygiene is not

health of people that are living there. luxury, it is basic necessity. But the people that
are unable of afford the same are given help by
the charity organisation.
Community engagement approaches
It is important to note that there are various approaches that are adopted by different
communities in order to achieve goals and objectives. Each of them use the strategy according to
their own goals and objectives. The approaches used by Keep Britain Tidy are discussed
below:
Community meetings: There are regular community meeting that help to discuss and
make plans, There all the members are given right to speak and participate in decision making.
Each and every organisation discuss all the matter of subject in front of stakeholders and take
their views as well. It is seen that the community discuss all the matters that will help in bringing
cleanness (Gilmore and et.al., 2020). It is necessary for all the stakeholders to understand the
concept in meeting. All the best resources are used in meetings as that helps to make people
understand effectively. Keep Britain Tidy also allows the members to discuss any issue and then
give solution that help in their effective working. There is so much importance of living the life
with hygiene.
Focus Groups: The organisation forms focus group and the are is being divided to them.
All the focus groups have their own geographical area that they will serve and make it clean and
tidy. They are motivated to achieve the goals and objectives in an effective manner. There are
leaders of these focus groups that form report and then check the progress. A safe and hygienic
model in society is very must useful for them. These focus groups work effectively and there
work is rewarded.
These are the approaches that are being used by Keep Britain Tidy. They are working is a
successful manner and helping so many people by providing them healthy and safe lifestyle. The
members are also dedicated and work to achieve goals and objectives in a successful manner.
The approaches used by The Hygiene bank
Web-based engagement: It is important to note that there are various web based
engagement programmes that are done by The Hygiene bank. The try to spread awareness using
internet. They try to target more and more people and provide them household cleaning, hygiene,

personal care products so that they can also live a healthy life. With the help of internet they are
able to cover more and more people and take them out of poverty. They talk to them and
understand the issue that they are facing. The community tries to enhance their knowledge and
provide them education related to the important aspects that they require.
Surveys: They conduct surveys in order know about the real feeling of people. They try
to talk to all the people that are facing issue of these people (O’Neill, 2020). It is necessary to
work in an effective way. It helps to know about the people that are in need of help. It helps them
to distribute the products effectively and to the needy people. They target the people that are
facing the issue of poverty and then provide them with the needful.
These are the approaches that are being used by The hygiene bank to serve the members
effectively. They want to promote hygiene to the people that are suffering from poverty.
Relationship of communication, active stakeholders participation and inclusion in community
engagement
It is necessary to note that community engagement includes the actions that are taken by
members in favour of society. All the stakeholders have their own role and engaging them in the
organisation is necessary for the success of community. The important components in relation to
community are discussed below:
Effective communication plays a vital role in success of an organisation. First of all
there must be proper communication so that each and every member has their own roles and
responsibilities that must be told to them. To interact with people and to understand their
problem there is need of good and effective communication (Hemmerling and et.al., 2020). The
community should provide training to the members so that they are able to interact in an
effective manner. It is necessary to note that effective communication helps to understand the
things better and also to take wise decisions. Keep Britain Tidy works to achieve goals and
objectives by working effectively towards them. They tell every one about the importance of
hygiene and cleanliness as that is necessary to live healthy life. It is also seen that by
communicating in an effective manner the community is able to engage the stakeholders and let
them work in a successful manner. Stakeholders are very important for the community (Gilmore
and et.al., 2020). In this regard society is main stakeholder of Keep Britain Tidy. They introduce
various campaigns that help them to engage them and indulge them and communicate
effectively with all of them. They work towards bringing change and cleanliness in the society.

The participation of stakeholders help to know about the the problems that they are facing and
also giving them solutions. Employees are also stakeholders of the community and their
participation is necessary to take effective decisions. The decision making should be delegated to
employees as well. They have direct communication with the customers and they can give good
suggestions. The employees work to achieve the goals and objectives in effective manner.
Practice of inclusion is essential for mutual understanding of members and all the stakeholders.
Good and effective relationship among the people and their work is done in favour of
community. It is important to note that by taking care of interest of all the stakeholders. It helps
to take effective decision and growth community and whole society (Reynolds and Sariola,
2018). The organisation follows each and every task in an effective manner and that shows their
success. All the standards are followed and the benefit of society is kept at utmost priority.
Process used to achieve best practices
Each and every organisation needs to work in an effective manner. They want to achieve
their goals and objectives that will benefit the society. The stages that are followed by Keep
Britain Tidy are as follows:
Start with research: The first and foremost step is to conduct proper research. For this
reason Keep Britain Tidy has a different team of people that work together and analyse the
market and the problem that the society is facing (Mutiso and et.al., 2018). Effective research is a
base that helps to conduct all the activities in an effective and efficient manner.
Community Mapping: It is necessary to map the work. The community create map of
persona and work on them in a systematic manner (Mehring and et.al., 2018). This helps them to
identify the problems and the issues that the society is facing and taking actions that will help
them to improve. The priority areas are decided and then the organisation works over them to
achieve the goals and objectives.
Social Media engagement: Mere planning will not help, it is necessary to use social
media platforms in order to engage the members. The organisation uses social media in order to
aware more people and to bring regular communication that will benefit the organisation.
Monitor performance: Measuring the performance is another strategy that helps to that
organisation is able to achieve. It makes the organisation able to monitor the gaps and to take
action to fill those gaps as well (Bhagwan, 2017). Keep Britain Tidy monitors the performance
of working population in order to achieve best practices.

These are some of the steps that are being followed by an organisation in order to achieve
goals and objectives. Proper research and mapping is necessary to take future actions. At the
same time engaging the stakeholders and tracking the performance of the employees help them
to work in best manner and achieve best practices.
CONCLUSION
From the above report it is analysed that a community engagement focuses on
development of society. All the actions that are taken by these organisation are for welfare and
benefit of society. Each and every organisation tries to analyse the problems that are going on in
market and then they make efforts to find solution of all these problems. The report discussed the
good work done by Keep Britain Tidy. The organisation focuses on brining cleanliness and
maintaining hygiene in the society. All the people that are poor should also be give safe working
environment where they can live a safe life. The programmes of the organisation are compared
with asimilar organisation an the initial part of this report. There are various approaches that are
used by the organisation for community engagement are also discussed in the report. A company
chooses the approach as per their work and to provide best services to customer's. It is seen that
the approaches that are used by them are helpful and will lead to their success. These
communities must work by taking care of stakeholders and using effective communication
means so that they are able to provide services to more and more people. It is determined that the
organisation follows a process so that they are able to select best practices. All these steps are
good and must be followed by the community in regard to help all the people of society that are
facing issue.

REFERNCES:
Books and Journals:
Adhikari, B., Pell, C. and Cheah, P.Y., 2020. Community engagement and ethical global health
research. Global Bioethics, 31(1), pp.1-12.
Bhagwan, R., 2017. Towards a conceptual understanding of community engagement in higher
education in South Africa.
Di Napoli, I., Dolce, P. and Arcidiacono, C., 2019. Community trust: A social indicator related to
community engagement. Social Indicators Research, 145(2), pp.551-579.
Galiatsatos and et.al., 2020. Community calls: Lessons and insights gained from a medical–
religious community engagement during the COVID-19 pandemic. Journal of Religion
and Health, 59(5), pp.2256-2262.
Gilmore and et.al., 2020. Community engagement for COVID-19 prevention and control: a rapid
evidence synthesis. BMJ global health, 5(10), p.e003188.
Gilmore and et.al., 2020. Community engagement for COVID-19 prevention and control: a rapid
evidence synthesis. BMJ global health, 5(10), p.e003188.
Hemmerling and et.al., 2020. Elevating local knowledge through participatory modeling: active
community engagement in restoration planning in coastal Louisiana. Journal of
Geographical Systems, 22(2), pp.241-266.
Mehring and et.al., 2018. What is going wrong with community engagement? How flood
communities and flood authorities construct engagement and partnership
working. Environmental science & policy, 89, pp.109-115.
Mutiso and et.al., 2018. A step-wise community engagement and capacity building model prior
to implementation of mhGAP-IG in a low-and middle-income country: a case study of
Makueni County, Kenya. International journal of mental health systems, 12(1), pp.1-13.
O’Neill, M., 2020. Increasing community engagement in collective impact approaches to
advance social change. Community Development, 51(1), pp.17-35.
Reynolds, L. and Sariola, S., 2018. The ethics and politics of community engagement in global
health research.
Online
An overview of effective community engagement methods, 2020. [Online] Available through:
<https://www.sustainet.com/community-engagement-methods/>