Importance, Benefits and Challenges of Community Engagement: A Case Study of Marie Curie Foundation

The report analyses the importance, benefits and challenges of community engagement through a case study of Marie Curie Foundation. It explores the principles, strategies and factors influencing community engagement. The report highlights the key operations of the foundation and how it contributes to engaging the community. It also discusses the benefits of stakeholder participation, community principles and relationships that help in better engagement and collaboration.

Assessment 1
Community
Engagement

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Description of the project ...........................................................................................................3
Community engagement and principles .....................................................................................4
Benefits of stakeholders’ participation........................................................................................4
Relationship with stakeholders and engagement strategies........................................................5
Social media engagement ...........................................................................................................6
Factors which influence community engagement.......................................................................7
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9

INTRODUCTION
The report aims to analyse the importance, Benefits and challenges of community
engagement. This shows that the community programmes are necessary for the growth and
development of the society. Society collaboration is essential in order to promote welfare,
kindness and charity. These kinds of programmes are provided by NGO 's who work for other
people benefits and provide them necessary assistance. In today's world, the society and the
people are going with many life threatening problems which involves corruption, health and
safety issues, public safety, discrimination and other issues related to crimes and unwanted
activities(Wu, Fan, and Zhao, 2018). Therefore, charitable organisation are prone to help people
in getting justice and live a better life. This report is going to elaborate the work done by Marie
curie foundation which is a charitable trust of UK. They provides health and social care facilities
to the people who are threatening with life and ill. The company was incorporated in 1948 to
help people across London. The report is going to analyse the key operations of the company and
how it contribute in engaging community. Also, there will be demonstration of stakeholders
benefits, community principles and relationship which helps in better engagement and
collaboration.
MAIN BODY
TASK
Description of the project
Community engagement is a crucial practice for society and people. Marie curie
foundation takes courage to help people who are suffering from serious illness and dying stages.
They enable programmes in which people come together to help each other and make their
experience and life worth living. They provide health care facilities, infrastructures and daily
essentials to those who have health issues (Nuuyoma, and Makhene, 2021). They make many
petition in which, the foundation believes in giving a satisfactory death and make their some
days memorable. They do not let anyone die with poverty, any mental trauma and regrets in life.
This way, they make it easier for people to be motivated towards living life by giving hopes for
good. Marie Curie foundation has believe in giving utmost care and support throughout their
lifespan. It is one of the largest charitable foundation which enable life research for identifying
the problems an issues to provide better treatment. The foundation mainly performs the function

of fulfilling people wish before living their last breath. They become available any time and are a
call away. These services are great to help people in their bad phases and promote kind
behaviour among society.
Community engagement and principles
Community engagement Is all about empowering people, society and community
towards unity and collaboration. In order to help people and make their welfare, there are certain
principle and standards which are used by Marie Curie foundation. They have great policies and
strategies to enable their services (Shawa, 2020). These charitable trust influence the behaviour
of people by creating awareness an provide voluntary services. These standards are described
below:
Careful panning and preparation: as per this principle and standard, the Marie Curie
has to devise and make plans by focusing on different level of community and people. It is
effective prices to promote great behaviour and values within the members and society itself. It
influences the people.
Collaboration and shared purpose: It Is also a crucial standards which is followed by
the Marie Curie foundation. This shows that by sharing collaborative objectives and purpose the
society will mutually take part in their campaign. Therefore, this principle has much importance
in the community engagement to make together efforts for community welfare. It is effective to
put much concentration on the effective development areas.
Transparency and trust: This shows that, there is requirement of key practices which
achieve the trust and confidentiality towards the marketing environment. In community
engagement, trust is necessary to carry out the campaigns and voluntary participation for the
Marie Curie foundation. The foundation will carry out the given practices and information to all
the members and achieve goals and objectives.
Impact and action: It has shown that the actions which will be taken by the Marie Curie
foundation need to be effective and in favour of the society. Hence, this principle is necessary to
engage wider section of the community. These kind of impact is grateful and all the actions will
tend to give positive results.
Benefits of stakeholders’ participation.
Stakeholders are the key partners for every organisation whether it is private public or
voluntary sector. These are those people who contributes their efforts, time and money in making

organisation successful. Hence, there is requirement of key practices and actions to engage
stakeholders in Marie Curie foundation (Kougiannou, and Wallis, 2020). In these NGO and
charitable organisations, stakeholders are the one who invest in giving funds, provide
infrastructure facilities and contribute in the growth and development of the organisation. The
are various benefits of involving stakeholders which are described below:
 The stakeholders are key people which leads to emphasis on the betterment of the Marie
Curie foundation. They will tend to make better quality and good management practices
of the programmes. The organisation will be able to secure better working practice to
provide health treatments to the people.
 When staff gets engage in the key operations of the Marie curie foundation. They will
learn about the people requirement in over all UK and take initiative to provide them
necessary facilities (Onwuemele, 2018). Also, stakeholder engagement ensure that the
foundation will get better advices and opinion in term of taking decisions.
 Stakeholders will bring new opportunities, collaboration and partnership which helps the
Marie curie foundation to enlarge their operations in other locations. They will provide
better service facilities and effective developmental practices.
 Also, stakeholder participation provide support during any conflicts and issues raised in
the community. They become able to provide key approaches in analysing the real cause
and the situation to give vital solutions. Also, they provide necessary engagement
benefits to promote awareness regrading health and safety instruction. The community
get engage with the foundation of Marie Curie.
Relationship with stakeholders and engagement strategies
It has analysed that stakeholders are the crucial people for the growth and development
of the society for charitable organisation. These people are the one who only look for providing
better facilities and infrastructure to the people by getting involve in the Marie curie foundation.
Without having voluntary staff, government support, collaborative partners, the Marie curie
foundation will not be able to provide health care services across UK (World Health
Organization, 2018). They will require guidance to take decision, funds to operate treatments and
carry out their day to day work. Therefore, it is necessary to maintain key developmental
practices for engaging stakeholders in the Marie Curie Foundation. These strategies are
described below:

Provide information and business reports: by providing information and business
reports, the stakeholders will be able to see the performance of Marie Curie foundation. The
more they will be clear about their data and performance, the more stakeholders will take keen
interest in engaging with the foundation to ensure community welfare. Providing information is
crucial for the stakeholders to ascertain trust and confidentiality in the organisation. There comes
a reason for the growth and developing practice of Marie curie foundation to engage
stakeholders.
Use social media platforms: In the current digital world, using social media is effective
to engage and communicate with the key people of the organisation. The Marie curie foundation
could launch their campaigns and provide awareness among the society through which
stakeholders will take patriciate in running welfare for society (Ugwuoke, and Erubami, 2021).
The stakeholders could easily communicate and join their community to boost health and care
services. Through this way, the Marie Curie foundation can attract health professionals and
experts as well.
Prioritize stakeholders as per their interest and influence: It is also an effective
strategy to engage stakeholders. They should be influenced through identifying their interest and
values for example, the Marie curie foundation needs to engage those who have interest in giving
health and care services. Also, they could easily understand the ned of people and can actively
engage in providing welfare. After analysing their interest, these should be prioritise according to
the organisation requirement. Marie Curie foundation can easily attract stakeholders through best
of their interest towards people welfare.
Social media engagement
In community engagement, social media is key to communicate with the people and
society to acknowledge their issues and problems. It shows that, social media channels helps in
promoting better engagement of people towards the launch of campaigns programme and
awareness. The people could interact with each other, eliminate their longlines and can connect
to their loved ones while taking their last breath. These channels includes Facebook, Instagram,
Twitter and YouTube. All these channels helps in providing opportunities to interact with the
charitable organisation and be a part of society (Dostilio, and Welch, 2019). The people who are
suffering from life threatening diseases and other causes, they could connect with their relatives
and friends to feel better and fight for themselves. There are people who not only suffering from

physical trauma abut also mental causes affecting their mind and growth which leads to diseases.
The Marie curie foundation believes in launching parties, campaigns and programmes in which
they cans support older age group during their diseases. So, their main motive is to engage their
families and friends which makes them feel better. Therefore, social media platforms effectively
support and grow the foundation through being active in the audience. The Marie Curie can
engage the society in the following ways:
Collaboration: As per this factor, the Marie curies foundation could engage other
charitable firms in order to start developing for the betterment of society. It helps in boosting
financial condition of the company as well (Shabalala, and Ngcwangu, 2021). The Marie curie
foundation could collaborate with many social media influencer to engage society and influence
their followers. It is a great strategy to engage with larger number of audience.
Socio-cultural integration: Social media helps in engaging society which believes in
different culture beliefs and values. There is need to make proper attention on the different ethics
of the people in order to provide them facilities and care. Society mainly require cultural values
and concentrate on the integrated factors. Therefore, the Marie Curie foundation has to make
awareness about being into unity and follow every cultural norms.
Multiculturalism: It is also an effective strategy that needs to be follow by the Marie
curie foundation. It refers to consider people with different talent, values, thoughts, perception
and language. The Marie curie will make sure that all the people gets connect to each other to
provide better facilities for the society.
Factors which influence community engagement
The factors which needs to influence the community participation is to adopt the vital
practices for further growth of the organisation. These factors may be internal organisation
functioning, staff role government participation and legislative policies and procedure. These
factors includes both internal and external needs (Satoh, 2020). The Marie Curie foundation
need to make proper control on the overall functioning of staff. This way, every person will get
proper care an required treatment on time. The external factors includes the forward looking
approach of the company that make sure that Marie Curie Foundation will make strategies for
future development.

CONCLUSION
It has concluded that, community engagement Is crucial for the betterment of the
sociality. The report has identified various principles and standards that will meet with the
requirement of community programmes. Therefore, it is essential to analyse the need of
stakeholders and how does it give benefit to organisation. Also, there is need for the
development of social media platforms to engage the community.

REFERNCES:
Books and Journals:
Dostilio, L.D. and Welch, M., 2019. The community engagement professional's guidebook: A
companion to the community engagement professional in higher education. Campus
Compact.
Kougiannou, N.K. and Wallis, M.O.M., 2020. ‘Chimneys don't belch out carnations!’The (in)
tolerance of corporate hypocrisy: A case study of trust and community engagement
strategies. Journal of Business Research, 114, pp.348-362.
Nuuyoma, V. and Makhene, A., 2021. The use of clinical practice to facilitate community
engagement in the Faculty of Health Science. Nurse Education in Practice, 54,
p.103102.
Onwuemele, A., 2018. University-community engagement in Nigeria: evidence from selected
universities. Mediterranean Journal of Social Sciences, 9(5), pp.29-29.
Satoh, S., 2020. Japanese Machizukuri and Community Engagement: History, Method and
Practice. Routledge.
Shabalala, L.P. and Ngcwangu, S., 2021. Accelerating the implementation of SDG 4:
stakeholder perceptions towards initiation of sustainable community engagement
projects by higher education institutions. International Journal of Sustainability in
Higher Education.
Shawa, L.B., 2020. The public mission of universities in South Africa: community engagement
and the teaching and researching roles of faculty members. Tertiary education and
management, 26(1), pp.105-116.
Ugwuoke, J.C. and Erubami, J.A., 2021. old war, new battleground: deconstructing the potency
of social media for community engagement in nigeria’s human rights advocacy
efforts. World of Media. Journal of Russian Media and Journalism Studies, (2), pp.56-
74.
World Health Organization, 2018. Preventing suicide: a community engagement toolkit.
Wu, J., Fan, S. and Zhao, J.L., 2018. Community engagement and online word of mouth: An
empirical investigation. Information & Management, 55(2), pp.258-270.