Community Engagement: Principles, Strategies and Benefits - Desklib

1 Community
Engagement

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Project or programme..................................................................................................................3
Community engagement principles and standards......................................................................3
Benefits of stakeholders’ participation........................................................................................4
Relationship between the stakeholders and strategies are suitable for engagement...................4
Engagement with the help of Social media platforms................................................................4
Community engagement practitioner needs to adopt a forward-looking approach to educate
community members on internal and external factors that influence community development
.....................................................................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9
Online..........................................................................................................................................9

INTRODUCTION
Community engagement include the activities that are done by charitable organisation.
They work collaboratively and in group to serve a common interest. These communities have
their own objective and they work to address the issue that is faced by people (Hollebeek and
et.al., 2017). It is a powerful tool that helps in bringing changes. It is important to note that the
change is for good. Age UK is one of the charitable organisation and this report is based on the
programmes and good practices done by them. The focus of the organisation is to solve the
issues that are being faced by older people and how they can be solved. There is discussion
related to stakeholders and the strategies used to engage them. The benefits of using social media
platform is also discussed in this report. The organisation also promotes collaboration,
community participation, and inclusion to enable multi-culturalism and socio-cultural
integration, evaluation of the same is integral part of this report. In the end there is discussion
related to importance of forward-looking approach as it helps to educate the community
members.
MAIN BODY
Project or programme
The aim of Age UK is to solve the issues that are faced by old age people. They start the
programmes that engage older people. As these people live alone and have to face the issue of
loneliness (Programmes & innovation, 2021). They provide various services such as home help,
foot care, exercise, IT training, transportation as well as shopping. The focus on enhancing the
quality of life of old age people and provide them support.
The best practice is that they provide digital training to the older age people. In order to
develop digital skills in them and that will engage them to work effectively and live a happy life
(Brunton and et.al., 2017). They are able to communicate with each other through the digital
media platforms. The provide one to one support to these people and try to make them digital
champions.
Community engagement principles and standards
These are the principles that are used by Age UK in order work effectively and help the
old age people.