Community Engagement: Principles, Strategies and Benefits - Age UK Case Study

Assessment 1:
Community
Engagement

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Describe project or programme..............................................................................................3
Community engagement principles and standards.................................................................4
Benefits of stakeholders’ participation...................................................................................4
Relationship among the stakeholders and strategies that are suitable for their engagement..5
Engagement with the help of Social media platforms............................................................5
Factors that influence community development.....................................................................7
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
Community engagement is the process under which the NGOs and other business
organisation work to engage the local people. The task is to solve the issues of the people and
provide them best available support. These are basically charitable organisations that work to
help the people and take them out of problematic situations (Gilmore and et.al., 2020). There are
certain issues being faced by general public such as insecurity, social deprivation, crime, lack of
recreational facilities, discrimination situation and some environmental issues. These
organisations work to help them and solve their issues so that they are able to overcome the
situation. There is need of managing their work so that they are able to live a free life. The
problems are at societal level and by solving the problem the members of community will be
able to lead a better life. This report is based on Age UK that is one of the registered charitable
organisation. They focus on helping the aged people and solving the problems faced by them.
This report evaluates the relations among the stakeholders and the policies that will help to
engage them. The best social media platforms that support the programme are mentioned.
MAIN BODY
Describe project or programme
Age UK aims to provide effective services to old people. The programs provide services that
help to old age people to solve the issues being faced by them. The old people are left alone and
one of the major issue face by them is related to loneliness. There is need of engaging these old
people so that they are able to live a happy life (Kim, Newman and Jiang, 2020). They are being
provided with services such as home help, exercise, foot care, IT training, transportation and
shopping as well. All this is required by the old age people so that they are able to carry on the
work in proper manner and take advantage of the facilities. The focus is to enhance the quality of
life that these people live.
Age UK aims to provide training facilities for the old people as well. They plan to enhance
their skills so that they are able to carry on the work effectively. It is necessary so that these
people are able to develop new skills and that makes them confident to achieve success in their
working. They are given right to use digital marketing platforms such as Facebook and
Instagram in order to develop relations with others. Socialisation helps them to live a better life
and they are able to carry on the work effectively.