Importance of Community Engagement in Global Business Context: A Case Study of Save The Children

The report discusses the importance of community engagement in a global business context with a case study of Save The Children. It highlights the programme, stakeholder participation, strategies to engage them, and the requirement of a forward-looking approach. The report emphasizes the significance of stakeholders and the foremost strategies to enable their huge participation. Social media is found to be the most effective channel which helps in covering costs, reaching to the audience and become successful in the mission of the organization to provide education and support through enable chats and interactions for supporters which will eliminate their efforts and time to exploring different cities and find needful children.

Community
engagement

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ..............................................................................................................................................3
Description of programme .........................................................................................................3
Stakeholders participation and strategies to engage them...........................................................5
Requirement of forward looking approach ................................................................................6
REFERNCES:..................................................................................................................................9
Books and Journals:....................................................................................................................9

INTRODUCTION
The report aims to provide the significance of community engagement in a global business
context. Community engagement is a vital function for organisation in order to make society and
business together to achieve long term goals. Engaging society in decision making, planning and
creating relationship are impact positively on business functioning. Businesses not only work
self benefits or profitability but have high responsibility towards the society in which they are
working. Mainly, in non profit operations, community engagement is highly required as these
charitable institution wants to grab much attention of public in creating certain awareness,
teach them about rights and duties towards society, involve active Entrepreneurs need to think in
a broad manner in order to accomplish goals and targets with the support of stakeholders,
investors, employees and general people(Wood, 2019). Therefore, this report will present the the
programme of Save The Children. It is charity funding institute which runs programmes an
campaigns for save children from abuse, improve quality of life, providing education and many
other assistance. It is non-profit NGO which has its reach to worldwide level. The report will
showcase the issues and hurdles faced by this organisation in regulating their programme by
engaging community people to fulfil their aims and objectives.
MAIN BODY
TASK
Description of programme
Save The Children is a charitable non-profit NGO belongs to United Kingdom. The
institute was formed in 1919 and has scope at international level (Bowers, 2018). The major aim
of this program Is to provide assistance to children irrespective of through which problems they
are goes with. This charitable institute focus on providing better life and all the essentials to live
a healthy life. The organisation working since 102 years which expand their working in approx
120 countries. After the time of world war II, there was a time when situations was not in under
control for Europe that affect many lives into the country. at the time of 1921 to 1923, there are
efforts put on to education and support children by running campaigns and start providing funds,
resources to the people into different cities. Therefore, this programmes built to improve the life
of many people who are also a part of society and have their rights to live a meaningful life
rather than just die with poverty and starvation.

Community engagement principles: there are various principles of community engagement
that must be under consideration while working for society and its people. Save The Children
runs programmes by ascertaining principles of working. As their planning and preparation are
providing value into society by teaching and securing life of people. There are some issues
facing through these working such as insecurity, crimes, social deprivation, lack of resources and
opportunities to conduct a strong programme(Johnstone, and Hansen, eds., 2020) . So, Save the
children also facing some deprivation into society as it is not possible to provide equal facilities
to all the people in society which create discrimination that creates gap within them. Inequalities
are also major concerns which needs to be resolves by the organisation through build trust and
affinity among people which is also a core principle of community engorgement.
 The organisation runs programmes in such a manner that provide learning opportunities
to children
 they open gate for potential support and free from any bias or misleading acts that may
haunt the children asking for favour.
 Maintaining quality of their services by enabling powerful programmes and focus on
creating awareness to reduce crimes, inequality and discrimination from society.
Standards:
Save the children organisation highly promote quality of working and keeping the standards at
their priority tasks. Due to having non-profitable working, the organisation does not loose their
originality.
 They keep standards of maintaining culture before making plans for running
programmes,
 Regulate concerns of each individuals values and beliefs.
 Work under the boundaries of legal assistance and provide great support to make a
better world.
Benefits of stakeholders participation: the charitable organisation does avail many benefits of
stakeholders participation. Stakeholders are all the people who have contributed their efforts for
organisation functioning. Save The Children has people such as volunteers, collaboration,
coordinators and people who voluntarily come forward to provide their contribution are all terms
as stakeholders(Moore, and Hatcher, 2019). They provide various benefits such as:

 ready to perform work where requirement of many individuals to research and attend
different cities, create awareness and protect children by finding them across the cities.
 These stakeholders provide benefits in terms of investment, funds, integration which are
found to be necessary to perform day to day operations in organisation.
 It would not only benefit to the people, but also work as a saviour for organisation like
Save The Children by helping them to take effective decisions with different
perspectives, increase creative problem solving skills, save cost in promotions and
recruitment.
Stakeholders participation and strategies to engage them
Stakeholders participation in necessary for charitable organisation in order to run
effectively. Stakeholders provide immense support to their working whether financially or carry
out regular work of the organisation. The relationship they follow are cognitive and required to
work in the global context. They share equal motive and sense of feeling to provide welfare of
society to make a better world out of hate, jealousy and inequality. Stakeholder must be listened
carefully to resolve their doubts and make them feel valued by appreciating their efforts.
Communication is also necessary aspect in terms of making participation of people (Jung, and
Kim, 2018). It will helps in sharing thought and ideas freely and work on developing strategies
by including their opinion ad ideas. Community engagement is all about participation of people
as well as stakeholders who carry out the plans and goals of organisation into practical manner.
Save The Children has many voluntary participants, NGO and collaborations of other
charitable trust like UNICEF which is also working to provide support to children and their
mothers. These participation helps in boosting relationship and carry out work more effectively.
It resolve issues of discrimination, lack of recreation activities (Johnston, Ryan, and Taylor,
2019). When efforts gets doubles opportunity also get doubled in the case of stakeholders
participation. There will be more areas to explore and provide services with effective resources.
Save The Children provide services to children belongs to different parts of countries with the
helps of social media to connect with stakeholders and guide them about programmes, issues
and culture in order to enable great service and get success in the mission to make the youth
developed. Therefore, there should be appropriate strategies to attract stakeholder participation
through following ways:

 Social media platforms play vital role in engaging customer by launching campaigns,
promotional events and creating awareness among number of people into world.
 Twitter, Instagram, Facebook are essential platform of social media which helps in
reaching to many collaborators and showcase the value and mission of organisation so
that, they would make participation and provide need and support.
 Engaging on social media will help in working internationality for Save the Children as
the organisation facing challenge to work oversees due to high complexities and
investment costs (Gregorčič,2019). Social media make it easy to work by undertaking
partnership and provide guidance through virtual meetings.
 Social media channels found to be effective to engage many stakeholders by performing
activities and creating awareness about vulnerability and condition of society.
 These challenges helps in regulating recreational activities like sports events, motivations
sessions and counsellings which require audience attention so to reach maximum public,
social media works best and a cost effective mode of communication and making
relations (Durand, 2020).
 It enable quick share of information from on platforms to another which enable
stakeholders interest to work for the preprogrammes and contribute for societies
goodness.
Requirement of forward looking approach
In this modern world, where there are many social consequences, derivation and abuse have
identified due to lack of unity and power among people. These issues will be harmful for society
welfare and may harm others. Therefore, a social provider must develop forward looking
approach to come up with the challenges and disuses which could rise in nearby future. These
approaches include influence on the following aspects:
Promote community participation: A social server needs to promote equality and
configuration by emerging community participation (McLennan, Reid, and Beilin, 2019). It will
help Save The children to enable their operations at the left out countries to grow and provide a
meaningful life to the children. It requires to creates promotions through social media and create
awareness about society condition that will rise a feeling of humanity among people. Therefore,
in order to promote participation, it is required to encourage stakeholders and volunteers to make
social media campaigns which would catch their eyes towards the mission of organisation

Socio-cultural integration: This approach is required to enable interaction of people who
belongs to different culture and backgrounds which create unity an togetherness, in case of Save
The Children programmes, there is lacks of social interaction by which children could not get the
meaning of social relations and does not able to communicate their thoughts to others. So that,
social media is become a saviour for promoting this event by excessing social cultural
communication and engage group activities between children to reduce discrimination related to
religion, colour and background.
Multi-culturalism: the approach is highly necessary to create awareness about require right
among individuals. Children are the future of next generation which must be acknowledged by
the seriousness of cultural and people in which they are living (Rahman, 2019). To make
community a responsible one, it is required to promote multi culturaism which will eradicate
feeling of jealousy and no people will allowed to abuse or humiliate others for their caste or
culture. Therefore, making this effort, it will empower grip activities and will be more effective
for the society where unity will maintain and children will learn better to grow in this
environment. So that, it is required to know about what individual facing through their cultures
and resolving issues is a required task for the organisation. This will lowers down past hurdles
and children will survive in a better future.
CONCLUSION
The report has concluded that community engagement is a necessary event or activity for
non-profit organisation. There are various programmes and events launch by charities, trust
and NGO which require number of participants, groups and stakeholders. These institution are
based on government and private sources funding by public involvement and charities. Funds are
opt through different sources which is required to regulate day to day operations. These
community firms go through with many challenges in to this socio-cultural society in which
there are sill discrimination, act of inequality and corruption which creates issues in helping
children and reducing poverty from the country. Also, these institution faces issues in social
deprivation which certainly impact upon their organisation and need to come up with more
awareness and strategies that maintain unity and togetherness among people. Therefore, the
report has provided the significance of stakeholders and the foremost strategies to enable their
huge participation,. Social media is found to be the most effective channel which helps in

covering costs, reaching to audience and become successful in mission of organisation to provide
education and support through enable chats and interactions for supporters which will eliminate
their efforts and time to exploring different cities and find needful children. Therefore, through
these platforms many people come across to take participate in social welfare which contribute
their efforts towards society.

REFERNCES:
Books and Journals:
Bowers, A.M., 2018. Institutional processes to determine community engagement impact: a
collective case study.
Durand, G., 2020, March. Dataverse’s Approach to Technical Community Engagement.
In Septentrio Conference Series (No. 2).
Gregorčič, M., 2019. Bottom-up strategies for community engagement and informal learning:
Targeting men aged 60 years or more. Andragoška spoznanja, 25(2), pp.19-35.
Johnston, K., Ryan, B. and Taylor, M., 2019. Mapping approaches to community engagement for
preparedness in Australia (Report No. 515).
Johnstone, R.L. and Hansen, A.M. eds., 2020. Regulation of Extractive Industries: Community
Engagement in the Arctic. Routledge.
Jung, E. and Kim, Y.C., 2018. Commuting, communication, and community engagement from a
communication infrastructure theory perspective. Communication Research,
p.0093650218801745.
McLennan, J., Reid, K. and Beilin, R., 2019. Shared responsibility, community engagement and
resilience: International perspectives. Australian Journal of Emergency Management,
The, 34(3), pp.40-46.
Moore, J.E. and Hatcher, J.A., 2019. Disrupting traditional news routines through community
engagement: Analysis of the one river, many stories media collaboration
project. Journalism Studies, 20(5), pp.749-764.
Rahman, M.Z., 2019. ‘Pickled’infrastructure and connectivity: Locating community engagement
in Northeast India’s infrastructural transformation. Heinrich Böll Stiftung India.
Wood, L., 2019. PALAR: Participatory Action Learning and Action Research for Community
Engagement. In Action learning and action research: Genres and approaches. Emerald
Publishing Limited.