Community Engagement: Social Innovation for Elderly Help

This article discusses social innovation and community engagement theory for elderly help. It describes a proposed social innovation and how it contributes to the common good. It also conducts a SWOT, PESTLE analysis and offers discussion on possible funding and ethical implications.

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Community Engagement
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Executive Summary
Social innovations and social responsibilities that an organization has is one and the same
thing. Social responsibility has come a long way in the past decade. The vulnerable community
here are the elderly. Once a person reaches the retirement age, he no longer continues to become
productive in the business sense. Social enterprises have been employed primarily to help the
elderly in the society who are above the age of 60 years. The organization is aiming at giving an
economic incentive, food and housing to the elderly as a way of social giving back to the
community (Cajaiba-Santana, 2014). Although there are pension schemes and other retirements
body, not all the retirees have all the benefits covered by the social schemes. Most of them are
dependent on their children and others on handouts given by charitable organizations like the
church.
The organization helps in giving back economic empowerment to the elderly and the
retirees who are also housed in elderly homes. They cut some of their profits, a negligible
percentage to help the vulnerable in the society. Potluck Café and catering are a good example of
social innovation enterprise. They have been providing food and economic empowerment to the
elderly since 2001 (Herrera, 2015). Today they provide more than 16,200 free food, nutritious
and warm to the elderly in many homes in Vancouver.
Table of Contents

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Executive Summary.......................................................................................................................2
Discussion of social innovation and community engagement theory........................................2
Description of your proposed social innovation and how your social innovation contributes
to the common good.......................................................................................................................4
Conduct a SWOT, PESTLE and offer discussion on the possible funding and ethical
implications of your social.............................................................................................................5
SWOT Analysis..........................................................................................................................5
PESTEL Analysis.......................................................................................................................6
Political....................................................................................................................................6
Economic.................................................................................................................................7
Social........................................................................................................................................7
Technological..........................................................................................................................7
Environmental........................................................................................................................8
Legal........................................................................................................................................8
Overview and briefly discuss the challenges for implementation......................................8
Conclusion......................................................................................................................................9
References.....................................................................................................................................10

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Discussion of social innovation and community engagement theory
Our conclusions clearly demonstrate that no single indicator applied allows you to
measure all aspects of poverty. Therefore, in order to cover all relevant task forces and, thus,
provide a statistical basis for poverty reduction in Vancouver, it is important to have a set of
indicators, not rely only on one indicator. For example, business ethics studies such issues as:
Social responsibility of business communities (Martin, Upham, and Budd, 2015).
It is considered fair to those who are executing the law and who respond to good for
good, but are unjust - those who commit arbitrariness, violate the rights of people (depriving
freedom and property), who do not remember the good done. The justified is the recompense of
each according to merit and, accordingly, unjust - undeserved honors and punishments. In
particular, it is unfair to receive one's benefits at the expense of others and to shift one's own
duties to others. The fulfillment of obligations (imposed by an organization)
Current and coming trends in the near future do not abolish the organization's need for
business theory, management practices, skills and tasks, as well as for managing the social
impact and other elements, but nevertheless change a number of possibilities, which are based on
known and foreseeable trends that are noticeable in the surrounding world.
The most effective way to use the opportunity to manage the future that has already come is to
get ahead of events, take advantage of emerging trends, absorb the changes and become their
leader. Management practices must also change in order to respond to these new realities of the
global information society based on knowledge (Manzini, 2014).

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Management skills, managerial tasks and personal skills The Corporation of tomorrow
will be much more difficult than the one that exists today. It will be a network of partnerships,
joint ventures, alliances, outsourcing contractors and various other assistants or affiliates, which
we have not yet seen in such breadth and complexity. Every aspect of the corporation can have
its own guidance, but the relationship between the constituent elements undoubtedly needs to be
coordinated and made effective. This complexity requires the manager to have advanced skills
and competencies both professionally and personally. The management effectiveness depends on
three interrelated skills and methods. Specific skills that managers need to develop to become
Effective leaders. The process of "creative destruction * was described in detail by the great
Austrian economist Joseph A. Schumpeter. Schumpeter gives the fullest explanation of this
process in Chapter 7 of his book Capitalism, Socialism and Innovation.
Description of your proposed social innovation and how your social innovation contributes
to the common good
Potluck Café and catering are now developing a mechanism to help individual categories
of elderly citizens. It is needed by those who cannot fulfill even the requirements of an already
working, adopted program. We want to transfer them to lease payments. There will be more
public discussions, but I think that by the end of the summer there will already be a decision.
There is such a category of citizens as socially vulnerable segments of the population that require
more detailed assistance. For this segment: invalids of the 1 st and 2 nd group, participants of the
Second World War, children of tragically deceased parents, as well as large families - these are
the categories for which we, perhaps, will develop other conditions to save housing (Manzini, E.,
2015). To evict a large family - we do not have such facts or veterans of the Great Patriotic War
who have 2,700 people left across Vancouver - we do not have the right to take their dwelling

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from them, just like children who have lost their parents or those who bring up children with
disabilities.
Potluck cafe are ready to develop other protection mechanisms. For a designated
category of citizens, it may be necessary to have additional resources for the state to take them
under their care. Undoubtedly, Cafes need to buy out this property or introduce some other tools
to keep these people housing, At the same time, the manager of potluck recalled that the norm of
the legislation on the rental housing program was adopted in March, that is already the Cafes
have such a right - to transfer the seized property in rent.
Some of these differences are discussed in this article: first, for people aged 65 and over
characterized by a high level of absolute and relative poverty, but a low level material
deprivation. Secondly, large families with three or more children have a high. The level of
relative poverty, while their level of absolute poverty and level material deprivation is not above
average. finally, single persons under the age of 65, have a high level of absolute poverty and
material deprivation, but rather low level of relative poverty (Manzini, 2014). These conclusions
are related to the measurement of disposable income (the so-called definition of the Potluck cafes
and catering group), which does not include welfare and the application of different equivalence
scales in the two concepts of financial poverty.
Conduct a SWOT, PESTLE and offer discussion on the possible funding and ethical
implications of your social

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SWOT Analysis
Strengths
 Models of social responsibility in
domestic and world practice;
 Social justice as a guarantor of social
responsibility of business;
 Modern management and management
methods of organizations;
 Moral and moral aspects of the use of
business information and competition;
 Participation of business in
sponsorship or charitable projects;
Weaknesses
 Violations of labor legislation and
human rights;
 Compliance or violation of the rules of
entitlement;
 Discrimination on various grounds;
 Moral and moral climate within
organizations and behavior patterns of
business community participants;
 Corruption, fraud, theft in various
business sectors;
 Problems of shadow economic
interactions
Opportunities
 More funding from well wishers
 Moral and ethical aspects of
commercial advertising;
 Principles of fair competition and their
violation;
Threats
 Lack of honesty among the vulnerable
groups
 Lack of support for the program
 Internal politicking

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PESTEL Analysis
Political
In Canada, the political environment is good for this programs. The government in itself
helps the vulnerable and through its social innovative and incentive services contributes to the
well being of the elderly. Given the growing importance of elderly help work, for example,
managers will have to pay much more attention to making this work productive and the elderly
help worker to be productive. For this, one must build on strengths and increase the productivity
of workers, and also unite these specialists in an effective whole (McCoy., Rose and Connolly,
2016). Such integration of specialists in the knowledge society becomes the main task of
management.
Economic
The economic environment is good in the country. However, due to lack of support, the
economic conditions of the elderly must be given priority and therefore the organization steps in
to help. Both kinds of influence are important and should be manageable, since the first relates to
how an organization harms society, and the second relates to what an organization can do to help
society (Phillips, Lee, and James, 2015).
Social
Demographic changes in the developed world include aging of the population, as well as
the decline in fertility in many developed countries below the level that is necessary to maintain
the size of the population (Moulaert, 2016). Consequently, the traditional volume of labor in

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these territories is shrinking. Such demographic changes mean that the marketing strategies and
business theory of the enterprise should also change. Splintered markets, in which the younger
act, and the oldest generation, dictate completely different value propositions
Technological
Science and technology always keeps being upgraded. The program uses technology to
wire funds and to record important data regarding the information of the elderly. Market
strategies. "What is the value?" For the consumer-the answer to this question must be sought in
view of the value systems of two different generations
Environmental
Environmental factors are very conducive. The social impact of an organization is
defined as the activity or result of this activity that arise in the course of the organization's
performance of its mission. Each institution should be committed to its goal. For example, in a
hospital patients should be treated, a business company should meet economic needs, and a
church, a synagogue or a mosque should take care of the spiritual food of a person (Scott, and
Boyd, 2016). Harmful influence on the society that is provided in this case should be kept to a
minimum, because it damages the common good, and also does not correspond to the chosen
mission of the organization.
Legal
The ethical rule that managers must adhere to when implementing the mission of their
organization is -premium pop pose, i.e. first of all, do no harm. Organizations are social
institutions, their activities have an impact on society. In their code of professional conduct, it is

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necessary to include the principle of "do no harm." Legal and ethical violations must entail
severe punishment for those who violate the law or otherwise deliberately harm society.
Overview and briefly discuss the challenges for implementation
In addition, it is necessary to strike a balance between eliminating one's own negative
influence and at the same time exposing yourself to costs that create a competitive disadvantage
for an organization within its industry. In the latter case, it is in the interests of industry leaders
(for example, accounting) to agree to regulation (for example, to avoid an audit scandal similar
to that associated with companies Enron, WorldCom, etc.), which reduces the negative impact.
Organizations should focus on their mission, minimize negative social impact and act
actively for the common good. Institutions are the organs of society, which means that their well-
being largely depends on the well-being of society. Therefore, if the company's managers realize
that its activities have a serious negative impact on society, management should work on
developing appropriate regulatory norms to align the competitive playing field within the entire
industry.
Introduction to the revised edition book Management Taking full advantage of these
emerging trends, such leaders engage in an ongoing process of creative destruction that
characterizes the free and global market, and all this allows them to become leaders of change.
They realize that an organization that is striving to maintain the status quo is already in decline
(van Wijk, Zietsma, and Martí, 2018). The leaders of change formulate entrepreneurial strategies
and seek opportunities for their application. In addition, they create an internal culture and a
range of management systems that promote innovation and entrepreneurship.

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Recognizing that inaction to address climate change will have catastrophic consequences and
that today everyone needs to take urgent measures to mitigate the causes of climate change and
adaptation to these changes.
Conclusion
Convinced that the problem of elderly help change be solved without universal
participation at all levels of international organizations, states, subnational structures,
municipalities, government bodies, the private sector, organizations civil society and individuals,
Potluck embarked on helping the elderly and the vulnerable in Vancouver (Voorberg, Bekkers,
and Tummers, 2015). Welcoming countries that set an example for sustainable patterns of
consumption and production, and recognizing that sustainable living patterns and sustainable
patterns of consumption and production play an important role in solving problems related to
climate change, Conscious of the moral responsibility that lies in this connection with humanity.

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References
Cajaiba-Santana, G., 2014. Social innovation: Moving the field forward. A conceptual
framework. Technological Forecasting and Social Change, 82, pp.42-51.
Herrera, M.E.B., 2015. Creating competitive advantage by institutionalizing corporate social
innovation. Journal of Business Research, 68(7), pp.1468-1474.
Martin, C.J., Upham, P. and Budd, L., 2015. Commercial orientation in grassroots social
innovation: Insights from the sharing economy. Ecological Economics, 118, pp.240-251.
Manzini, E., 2014. Making things happen: Social innovation and design. Design Issues, 30(1),
pp.57-66.
Manzini, E., 2015. Design, when everybody designs: An introduction to design for social
innovation. MIT press.
McCoy, A., Rose, D. and Connolly, M., 2016. Together we can: Act now to end family violence
in Cardinia. Evaluating a collective impact project. Children and families in focus, 2, pp.51-53.
Moulaert, F., 2016. Social innovation: Institutionally embedded, territorially (re) produced.
In Social innovation and territorial development (pp. 27-40). Routledge.
Phillips, W., Lee, H., Ghobadian, A., O’Regan, N. and James, P., 2015. Social innovation and
social entrepreneurship: A systematic review. Group & Organization Management, 40(3),
pp.428-461.
Scott, R.J. and Boyd, R., 2016. Collective impact in the Public Sector: the New Zealand Results
approach.

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van Wijk, J., Zietsma, C., Dorado, S., de Bakker, F.G. and Martí, I., 2018. Social Innovation:
Integrating Micro, Meso, and Macro Level Insights From Institutional Theory. Business &
Society, p.0007650318789104.
Voorberg, W.H., Bekkers, V.J. and Tummers, L.G., 2015. A systematic review of co-creation
and co-production: Embarking on the social innovation journey. Public Management
Review, 17(9), pp.1333-1357.