Strategic HR Manager Role and PESTEL Analysis

This assignment requires students to analyze the role of a strategic HR manager, including responsibilities such as making changes in company culture, hiring employees with desired skills, and conducting a PESTEL analysis to understand the business environment. Students need to provide a suitable title, meta title, meta description, and summary for this assignment.

Community Engagement

Table of Contents
INTRODUCTION...........................................................................................................................2
PART A...........................................................................................................................................2
Size, structure, goals, mission and values....................................................................................2
People and their expectations.......................................................................................................2
PESTLE analysis of NHS............................................................................................................3
Role of employees and how they help in achieving the goal.......................................................4
Training and Development and its importance............................................................................4
HR Manager and It's importance.................................................................................................5
Skills and knowledge required to carry out the role of HR manager...........................................5
Considerations of requirements that needed to be conduct Training and Development.............6
CONCLUSION................................................................................................................................7
PART B............................................................................................................................................8
REFERENCES..............................................................................................................................12
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INTRODUCTION
Community engagement is the process that enhances the relation between different
communities to achieve long term goal. It involves communication and exchanging of thoughts
between different communities. It helps in enhancing the connection between people that can
help in achieving social goal of the society. It offers an ethical, reflexive and social approach of
the community. It enhances understanding between members of the community. It develops
capability among the members of community to participate in the societal activities.
Present study will be based on NHS which is affiliated Health and Social Care (HSC) in
Northern Ireland and it was established together in the year of 1948 as one of the major social
reforms following the Second World War. They are provide services which is comprehension
range of health services, free at the point of usage of people in the United Kingdom.
Report will include SWOT analysis , importance of training and development and role of
the employees. It will also include skills and knowledge needed for running the company.
PART A
Size, structure, goals, mission and values
NHS is operating and regulating where they are provide services to the patients. The
market size of NHS is larger as compared to its competitor. It is using tall organizational
structure in the company. As in this there are different levels of management that can help in
building the relation between the employees. In NHS, there are different levels of management
that can operate business. As tall organizational structure helps provides several advantages to
NHS. Through this structure communication will improve in the firm. Company is able to
promote more employees if there are different levels of management. The goal of the company is
to become world most popular health care service provider company (Baldus, Voorhees and
Calantone, 2015), Mission of NHS is to work together as Clinical Commissioning Group which
ensure our communities receive the best evidence based care possible within the available
resources. Vision is to delivering better health for the society people through give them best care
services.
People and their expectations
NHS customers are the health care service provider company where large number of
patients are treated in good manner. Companies have to satisfy the needs and wants of the
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patients. Its customer also include the end users who are using that services. As NHS is a health
care professional service and facilities provider organization which are offer best care to the
patients (Beatley, 2016). As NHS is distribute their services and facilities in the world wide.
There are around 6500 employees and staff members who are work within an organization. Most
of the employees are worked for decommissioned primary care trusts and strategic health
authorities.
PESTLE analysis of NHS
It is the tool that is used to identify the external factors of the environment that affect the
performance of the company. It includes Political, economical, social, technological, legal and
environmental factors (Laverack and Manoncourt, 2016).
Political Factors
These include political stability and instability, foreign trade policy, corruption,
environmental law etc. As NHS is operating in many countries so political instability affect the
working of the company. Corruption also impact on functioning of the company. Because of
corruption black money is generated in the economy that will lead to lower economic growth.
Economic Factors
These include economic growth, exchange rates, inflation rate, unemployment rates etc.
If the inflation rate increases then the purchasing power of the customer will decrease that will
affect the profit of NHS. Demand and supply also effect from these factors. Exchange rates
affect the import and export from one country to another (Song, Sun and Jin, 2017).
Social Factors
These factor such as population growth rate, age distribution, customs, beliefs, lifestyle
etc. Different countries is having different culture and it plays an important role in NHS.
Education level also affect the working of NHS as it requires skilled workforce to work but that
is not available in the country that will have an impact on NHS.
Technological Factors
These include innovation, automation, research and development activity etc (Nurmi and
Niemelä, 2018). NHS are adopt updated technology and techniques which are helpful in
recording patients details and information. For this, they can easily;y manage and maintain all
data and information regarding patients health in better manner.
Legal Factors
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These factors include different laws that affect the working of NHS. These factors are
discrimination laws, employment and consumer protection laws etc (Mkude and Wimmer, 2015).
Health and safety plays an important role within NHS company because they are mainly focus
on patients health so they required to clean all the places or room.. As different country is having
different laws that will affect the company's operation.
Environmental Factors
These factors include weather, laws related to pollution, environmental changes etc.
Because of the pollution there is a law in the country that it will not be setup inside the city
because of pollution health of the people living in the surrounding affects so this will have an
impact on the business operations of NHS (Anitha, 2016).
Role of employees and how they help in achieving the goal
Employees plays an important role in setting up the work culture in the organization.
They have to build employee relation in the company that helps in growth and increase in profit.
Employees are the asset for the company. They help in achieving the goal by enhancing
employee engagement that will help to build good relation among employees in NHS. If
employees interact with each other then it will be benefit for the company.
Training and Development and its importance
Training and development is the most important function carried out by the human
resource department in the organization. Training refers to the process of educational setup
where employees are instructed and taught in order to improve the skills, concepts and gain
knowledge in order to perform better. Development refers ad the overall growth of employees in
different positions in the organization. It is related to the thoughts, perceptions, attitudes,
leadership and human relations. Training and development together is a program conduct by
human resource department in order to improve the efficiency and performance of employees by
providing systematic framework (Cohen, 2017).
Importance of Training and Development for NHS are as follows -
 There are many employees who have lack of some particular skills. By training and
development program, employees can improve that skills in order to perform better and
contribute in the achievement of NHS objectives.
 Training and development programs improves the performance of employees because it
gives employees an idea about how to work and for the completion of work, required
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skills and knowledge are also given which help employees to do work properly without
minimal mistakes.
 Training and development programs reduce the supervision and direction efforts and also
reduce the employee turnover costs because here employees who get training has high
morale which lead to work satisfaction and confidence. Also, because of training they get
to know about the methods and strategies used by company which increase employees'
productivity as well.
HR Manager and It's importance
Human resource manager is the one who plan, organize, direct and co-ordinate the
administrative functions of NHS. They supervise the selection, interviews and hiring of new
employees in the organization. They also help the top management team in preparing and
implementing the strategic planning in order to achieve the organizational goals and objectives
of the NHS (Cassar and et.al., 2018). Their roles and responsibilities are as follows -
 To provide guidance on compensation policy and facilities.
 To provide proper and systematic training and development programs.
 To provide and create good working environment in which industrial relations can build
and maintain.
 To assist the top management team in making organization and employment policy.
 To prepare job description and job specification. Assist in determination of the need of new employees in the organization.
IMPORTANCE OF HR MANAGER IN NHS
HR manager helps and improves organization to manage its strategic approach which is
required for decision making process regarding human resources needs. If there is high
workforce or low workforce, both conditions are bad for organization and impact the
employee/employer brand image. HR manager plays an important role in managing working
environment efficient and culture which is required in success for NHS. Without HR manager,
company can't make standardized, fair, and strategic compensation plan.
Skills and knowledge required to carry out the role of HR manager
There are various skills and knowledge that are needed to be carried out by HR Manager
of NHS. These skills are as follows -
COMMUNICATION SKILL
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Human resource manager of NHS must have communication skills because he has to be
in touch with every department of executive managers and top management team of company
regarding human resource policy and requirements. Also, he must has to communicate the
strategic plans with middle level management team (Hirsch, 2017).
ORGANISATIONAL SKILL
HR manager has to plan, organize, direct, control and co-ordinate all the activities
regarding human resources such as recruitment, training, performance appraisals, individual
development plans, and employee relations. For the successful carry out of the functions, he
must has organizational skills.
DECISION MAKING SKILL
HR manager of the company has to take a lot of decisions regarding for the achievement
of objectives. These decisions are such as Recruitment decision whether the candidate is good or
not for the NHS, the candidate is required training or not, which strategy is good for organization
and which is not etc. Thus, HR manager must be sound decision maker.
LEGAL KNOWLEDGE
It is HR manager duty to make employment policy and company policy of NHS. Thus,
HR manager must has the knowledge of employment and commercial laws which is applicable
to the company so that the policies can't go against legal structure of the nation and company can
run its business smoothly without any legal consequences.
INDUSTRY KNOWLEDGE
NHS's HR manager must has the knowledge of retail industry and its related aspects such
as competition in retail industry, current and future trend of industry, competitors' strategies and
market trend and technologies being used in industry. So that they can maintain its position in
the industry and decide its next move in order to gain competitive advantages over its
competitors (6 Key Qualities of an HR Manager, 2019).
Considerations of requirements that needed to be conduct Training and Development
There are various considerations that are needed to be look before conduction of training
and development of NHS. These considerations are as follows -
PERSON ANALYSIS
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Employees have required skills or not for the particular tasks, if they don't have required
skills, company will provide training to them for the improvement of that skills so that they can
perform their tasks easily and effectively.
PERFORMANCE ANALYSIS
Performance of employees are match with the standard performance or not. If not, then
company will provide training to them so that they can perform according to the standards of
company.
TRAINING SUITABILITY ANALYSIS
Training is the final solution of employment problems or not. If yes, then company will
provide training and if no, then company will look for another solution (Saks, 2015).
CONCLUSION
From the above study, it has been summarized that customers plays a crucial role in
organizational success and failure. They are the one who consume the goods and services of the
organization and help organization to maintain its business in competitive environment. Another
important part of organization is their employees who help organization to achieve its
organizational goals. Thus, organization should focus on the needs and wants of employees and
provide better work environment. Training and development helps organization to get required
employees who can contribute their efforts in organization target. HR manager plays an
important role in organization and helps organization to run its business in systematic way.
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PART B
Reflective practice is the simple form, thinking about the reflecting on what an individual
need to do. It is mainly linked with the concept of learning from experience. Reflective practice
is the ability which reflect one's activity so they can easily engage with the process of continuous
learning. In other words, paying critical attention to the practical values and theories that are
inform about everyday actions, by analyzing and examining practice in reflective manner. The
key importance for reflective practice is that experience which does not required to lead towards
learning. Reflective practice can be essential technique and tool in practice based professional
learning settings where an individual learn from their own professional experiences rather than
from formal learning. Reflective practice is the way for studying their own experiences in order
to improve their way of working. The act of reflection is the great way which enhancing
confidence and it is being more proactive and qualified professional. Reflective practices has
vast advantage and benefits in increasing self awareness that is considered as key element of
emotional ability and develop better understanding of others. This is important for carry out
together theory and practices through reflection a person which is capable for see and label forms
of ideas and theory in the context of work.
Reflective evaluation is the procedure which help in analyzing and assessing ability of
learner to represent their skills and experience that has been acquire by them during the course of
practices. With the assistance of this practice of reflection, learner can obtain and attain benefits
of appropriate self management, communication, leadership, interpersonal skills and team
working is required for company manager within an organization.
On the basis of described report, it can be analyses that I play a role of Domestic
Manager and I need to give training to newly hired employee who have ability and skill to
perform work within an organization. In the NHS, it is required for manger is to handle and
maintain their patients health issues which are create bad impact on their body. This is
responsibility and duty of Domestic manager is to give knowledge and information to the newly
hired employees regarding specific company strategies or policies. As a Domestic Manager,
firstly I need to analyze and examine employee skills and ability which are required to performed
in the company. The new worker need to learn how to manage difficult customers. When an
employee interact with customer so they need to get control of yourself in proper manner. Never
argue with patients family member when hey are angry, complaining and displeased. There are
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various ways through which newly employee duty is to satisfied their patients needs and
requirements in proper manner.
As a Domestic Manager, I need to give training to the employees in negotiating the
changing working hours with a manager. The key success of negotiating the change in work
hours, where I discovered my boss was develop list of ways the time shift would be good for the
firm bottom line. Newly hired employees are gain advantages of flexible working schedule for
staff members are clear and well documented. The negotiation is all about benefits in which
employer are allowing to work a flexible schedule. NHS is employee friendly workplace which
has flexible work where all the employees are play an effective role within an organization. The
role played by me is to manage and maintain all business operations and its functions in effective
manner. This will assist them in reaching with high success and growth level effectively. While
giving training to employee, it is main role of Domestic manager is to provide accurate data and
information to the newly employees. Domestic manager is an individual who plan, organise, lead
and control various works and activities in business world. They operate various works and
activities that are very much crucial for organizational development and enhancement. The role
and importance of domestic manager rise in various conditions such as managing a difficult
customer, negotiating a change in working hours with a manager, demonstrating an element of
job.
Role of domestic manager in case of managing a difficult customer in which Domestic
manager plays crucial role in managing and controlling a difficult customer by accessing the
needs and wants of particular consumer base. They also focus on giving after sale services to
them so that their overall experience can be good enough. They consult with them and try to
convince them in proper manner so that they can gain delighted experience out of them. They
playing important role to serve in best manner by applying various marketing tactics which
enchant large no. of consumer base towards them. They evaluate and compare past data with
present data with information so that important insights should be collected and after that results
should be accomplished in desirable manner.
Negotiating a change working hours with a manager and flexible working hours is a
demand of today's world because everyone wants atmosphere which is stress free and they can
contributes a lot. In that circumstance manager evaluate various factors such as nature of work,
industry and working hours and priorities of employees after evaluating all these factors an
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manager can take important decision and it also take message of subordinate to higher authority
and elaborates about their major concern to them. In that scenario they take advice from various
employees and subordinates so that major decisions should be taken in that condition and
appropriate results should be accomplish. The main role of domestic manager is to find out the
potential roles and responsibilities of workers so that they can give their by identify skills and
talents according to their performance standards so that they can largely contributes in
organizational growth and enhancement. Manager ensure that subordinate have job related skill
set so by accessing those skill in which communication, physical, technical and verbal with
language requirement, customer interaction skills and many more. So all these attributes should
be identified in proper manner and they easily contributes in organizational development and
enhancement.
While developing this project, there are various role played by me as a Domestic
Manager within an organization. The main role is to manage and maintain each and every
employee as well as organization functions in better manner. At the time of giving training to the
newly employee, I am confident and easily deliver information to them regarding specific
company services in effective manner. I am able to interact and communicate with new worker
and provide them accurate information about respective firm. Along with this, I am capable to
distribute all work among number of candidate who are newly enter in the NHS company. At the
time of conducting this project, it is all about giving training and development sessions to the
employees which help them in gaining skills and knowledge in better manner. In addition to this,
I am able to manage and maintain all difficult customers who are create issue while discharging
their patients within the NHS. As a domestic manager, I am able to select right employee who
have ability and skill to deal with business operations and its functions. For reducing complaints
and issues, it is my main role is to attract more patients towards NHS services and facilities.
Some role which are played by me in an organization is effective because through which I can
easily satisfying my employees needs properly.
On the other hand, in the future time period, I can developing more appropriate strategies
and policies which assist me in reducing major issue in less time period. In future time period, I
am conduct training sessions where all the new and old employees are present to transfer their
knowledge and skills to each others. It will enhancing ability and develop confidence among
both employee and newly worker. I need to adopt updated technology which assist me in
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selecting domestic as well as international employees for an organization. When change in
technology, I need to continuously educate myself on new operating system so that I can keep up
with the emerging issues. Emerging technological methods will assist future managers measure
soft skills, but managers are need soft ability in order to understand their staff members and their
learning procedure. For upcoming time period, I am adopt new technologies which assist an
organization for gaining high success and growth level. It is required for me is to make changes
in future period of time so that they are developing strategies which are analyze employees needs
and requirements. In this report, I need to make improvement and changes in culture of an
organization where all the employees are conduct their work in better manner. Sometime
manager required to make changes in procedure of hiring new employees who have skills but not
such desired experience which are required for the specific position. For this, I need to alter my
company's selection process where only skills and qualification are consider for the job role and
designation.
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REFERENCES
Books and Journal
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Retention. ASBM Journal of Management, 9(1).
Baldus, B.J., Voorhees, C. and Calantone, R., 2015. Online brand community engagement: Scale
development and validation. Journal of Business Research. 68(5).pp.978-985.
Beatley, T., 2016. Citizen Science and Community Engagement. In Handbook of Biophilic City
Planning and Design (pp. 145-147). Island Press, Washington, DC.
Cassar, V., and et.al., 2018. “The Times they are-A-Changin”: Reconstructing the New Role of
the Strategic Hr Manager. Management Sciences. Nauki o Zarządzaniu. 23(3). pp.3-11.
Cohen, E., 2017. Employee training and development. In CSR for HR. (pp. 153-162). Routledge.
Hirsch, B.J., 2017. Wanted: Soft skills for today’s jobs. Phi Delta Kappan. 98(5). pp.12-17.
Laverack, G. and Manoncourt, E., 2016. Key experiences of community engagement and social
mobilization in the Ebola response. Global health promotion.23(1).pp.79-82.
Mkude, C.G. and Wimmer, M.A., 2015. Studying interdependencies of e-government challenges
in Tanzania along a PESTEL analysis.
Nurmi, J. and Niemelä, M.S., 2018, November. PESTEL Analysis of Hacktivism Campaign
Motivations. In Nordic Conference on Secure IT Systems (pp. 323-335). Springer, Cham.
Saks, A., 2015. Managing Performance Through Training & Development, (Canadian ed.).
Nelson Education.
Song, J., Sun, Y. and Jin, L., 2017. PESTEL analysis of the development of the waste-to-energy
incineration industry in China. Renewable and Sustainable Energy Reviews.80.pp.276-289.
Online
6 Key Qualities of an HR Manager. 2019. [ONLINE]. Available through:
<https://online.csp.edu/blog/business/6-key-qualities-of-an-hr-manager>
what is pestle analysis.2016[Online].Available
through<https://www.business-to-you.com/scanning-the-environment-pestel-analysis/>
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