Community Management and Organization

Running head: COMMUNITY MANAGEMNT AND ORGANIZATION
COMMUNITY MANAGEMNT AND ORGANIZATION
Name of the University
Name of the Student
Author Note

1COMMUNITY MANAGEMNT AND ORGANIZATION
Table of Contents
Introduction................................................................................................................................2
Brand Overview.........................................................................................................................3
Target market.............................................................................................................................4
Identification and Major Impacts of Relevant Theories............................................................5
Practical application of the theories...........................................................................................6
Results and benefits....................................................................................................................7
Future trends...............................................................................................................................8
Conclusion................................................................................................................................10

2COMMUNITY MANAGEMNT AND ORGANIZATION
Introduction
This paper is based on critical analysis of how the firms marketing the
product are attempting to influence, modify or impact the consumers’
behavior using specific consumer behavior theory (Wells et al. 2017).
Consumer behavior theories tend to approach issues such as how
customers purchase as individuals against how they buy in groups, the
function of emotions in buying decisions, post-purchase behaviors, and
the responsibility of object usefulness. Considering these issues improves
an advertising campaign’s efficiency and its influence on consumers. It is
vital to study he behavior of the customers before buying, during
purchasing and attitude after buying to analyze their purchasing behavior
and plan for strategies and marketing campaigns. It tends to examine how
their emotions, attitudes, loyalty and willingness tend to affect their
buying behavior and how they behave in groups or while shopping alone.
Companies study these buying behaviors and issues concerned with these
behaviors and modify or solve the concerns. Understanding buying and
expenditure behavior is a key challenge for marketers. Consumer
behavior, in its broadest wisdom, is anxious with considering both how
buying decisions are prepared and how goods or services are experienced
or consumed. Consumers are energetic decision-makers. They make a
decision what to buy, frequently based on their throwaway profits or
budget (Dugnoille 2018). They may alter their preferences connected to
their finances and a variety of other factors. Some purchase decisions are
made by groups while others are made by individuals. When a purchase
decision is done by a minute group, dissimilar associates of the group may

3COMMUNITY MANAGEMNT AND ORGANIZATION
become concerned at diverse stages of the decision procedure and might
carry out diverse roles. This paper also analyses the consumer behavior
issues of the company Pedigree and argue the exact consumer behavior
issues inherent in that problem.
Brand Overview
Pet possession brings out happiness and benefits that must be available to everyone.
At Mars Petcare, with five billion brands including PEDIGREE, WHISKAS, ROYAL
CANIN, and BANFIELD and a whole of 39 brands in the collection, they are the
international leader in pet nourishment and pet wellbeing (Calkins and Deming 2017). They
advertise products in over 60 countries, and have 74 manufacturing site all the way through
the world. The tagline is "To make A Better World for Pets." Pedigree tends to expand
products that will assist keep the pet dogs contented and fit. They have used up the last 60
years raising a variety of dog food that offers the dogs the diversity he needs and loves, all
along with immediately the right equilibrium of vitamins, fiber and protein it needs at each
stage of life. They offer a variety of range of products including pedigree and pedigree
professional, products of life stages as starter, puppy adult or senior, gravy meal or dry meal
and flavors of vegetarian and non vegetarian meal. They function intimately with the
specialists at the WALTHAM Centre for Pet nourishment to enlarge great superiority,
nourishing food that the dog will adore (Packer, Murphy and Farnworth 2017). Here, basic
pet-focused study, sustaining Pedigree, bring methodical breakthrough in the regions of pet
diet, fitness, comfort and behavior. Some of the critical environmental and competitive
factors that interact with consume behavior are customer faith, deep consideration of the
customers, center on social issues and moving marketing campaigns. The website of the
organization tends o offer each and every detail that one needs regarding any concern with