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Company Analysis Assignment- Tesco

   

Added on  2020-06-06

13 Pages4315 Words24 Views
A study of the factorsA study of the factorsresponsible for success ofresponsible for success ofTESCO's loyalty programs inTESCO's loyalty programs incontrast to that of thecontrast to that of thecompetitors' which have notcompetitors' which have notbeen successfulbeen successful

Table of ContentsPART A...........................................................................................................................................1Title .................................................................................................................................................1INTRODUCTION...........................................................................................................................1Research Aims and Objectives....................................................................................................1Research Questions.....................................................................................................................1Rational of the study........................................................................................................................2What is the research issue?.........................................................................................................2Why is it an issue?.......................................................................................................................2Why is it an issue now?...............................................................................................................3What could this research highlight?............................................................................................3Importance of this research?.......................................................................................................3LITERATURE REVIEW................................................................................................................4RESEARCH METHODOLOGIES.................................................................................................7Research philosophies.................................................................................................................7Research Design..........................................................................................................................7Data Collection Methods.............................................................................................................7Sampling Method........................................................................................................................8Data Analysis..............................................................................................................................8Ethical Consideration..................................................................................................................9TIME TABLE..................................................................................................................................9REFERENCES..............................................................................................................................11

PART ATitle A study of the factors responsible for success of TESCO'S loyalty programs in contrast to that ofthe competitors' which have not been successful.INTRODUCTIONOrganisation which are working a big level are having a huge need to be loyal to theircustomers which can help to them to be successful in their targeted market. Loyalty programmesare conducted by companies to reward their loyal customers which are regular to buy theirproducts. these loyalty programmes supports and gives an honour to respected customer of anorganisation. This research proposal is based on the TESCO which is the leading organisation ofthe grocery retail market, they are having a more than 27% which shows that they are having ahuge data base of customers which support them in to their sales (Vanhamme and et. al., 2012).This research is based on the success of loyalty programmes which support them a lot to involvenew customers and retain old consumers. This report will also shows the types, importance ofloyalty programmes to understand on this topic.Research Aims and ObjectivesAim: This research will aim on factors which helps in the success of the loyalty programmes ofTESCO which ignored by it's rivalry organisation.Objectives: To analyse the effectiveness of the loyalty programmes which are adopted by TESCO.To identify the factors that contribute in order to implement loyalty programmes ascompare to their competitors companies.To identify the impact of loyalty programs of TESCO on customers in contrast to theircompetitors. To recommend TESCO, to consider some more factors to be more effective in loyaltyprogrammes.Research Questions1.Which type of loyalty programmes used by the TESCO and their effectiveness?2.What factors are involved behind the success of loyalty programmes of the TESCO?1

3.What are the factors of loyalty programmes supported to TESCO in contrast withrivalries?4.How the TESCO can be more effective to implement a better loyalty programmes in theirfuture?Rational of the studyWhat is the research issue?This research is based on the loyalty programmes which helps to the company to be moreeffective to their customers to retain them for a longer time which can help to them to increasetheir sales by retaining their old customers and involving new consumers. Research is based onthose factors which are used and consider by the TESCO which helps them a lot to implementsuccessful loyalty programmes (Peppard and Ward, 2016). It is essential for the company tomaker an effective program which can help to them to increase the interest of the customers inthese programmes to retain their old customers interest in their products and also to show thattheir customers are precious for them. Most of the organisation which are working in the sameretail grocery sector are having some loyalty programmes but they are not successfullyimplemented these as TESCO has used to be more successful in the retail sector. Why is it an issue?This is an issue for those companies which are having a huge investment in their businessso by these programmes companies wants to retain their customers which can help to them tomake a longer list of those employees which are taking their services for a long time. These kindprogrammes provide an assurance to companies about their future which can help to them toprovide more better services and products to their targeted customers. Companies which arehaving a vision to their future adopt these type of techniques by which they can increase theircustomer data base which can help to them to promote their new products and services, by thisthey can make communication with listed customers which can help to them to improve theirsales (Marshall, 2010). Loyalty programmes helps to establish customer acquisition becausemany organisation are working a in sector and a purchaser can move to another company so bythis an organisation can retain their customers. 2

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