Significance of After Sales Services in Retaining Customer Loyalty

RESEARCH
PROJECT

Table of Contents
 Introduction
 Aims and Objectives
 Data Analysis
 Data Interpretation
 Conclusion
 References

INTRODUCTION
Each business is focusing on providing effective sales services to all their
customers in order to retain their loyalty and satisfy them. After sales services
are related with those process where measures are adopted in order to satisfy
the customers so they will enhance their overall sales and profitability ratios.
Customers are the main assets of every business who are making them achieve
success in their operations by consuming their products. All the sales persons at
Starbucks are working in order to satisfy clients so they will not buy coffee
products from rivalry firms. After sales services are most vital concepts for firms
as they are beneficial in order to achieve competitive gains thus their images will
be enhanced at market places.

AIM OF PROJECT
Employees are the most essential parts of every business organisation as
they are buying their products thus their sales and profitability ratios
will also be enhanced. The main aim of research are linked with
executing all the activities of the research in right directions so they
will achieve success in their business operations.
Aim: “To analyse the significance of after sale services in order to retain
customers Loyalty”. A case study on Starbucks.