Balancing Convenience and Privacy in Google's Strategic Implementation

The provided assignment content discusses the concerns people have with Google's privacy section, which is a major concern for the company. The article recommends that Google focus on two main criteria: promoting its brand image through advertisements and pursuing telecommunications. Additionally, it suggests that the company work on improving the quality of information and reach on the internet. The content also mentions strategic implementation plans to improve the company's performance and growth.

Running Head: Company Analysis
Company Analysis

Company Analysis 1
Table of Contents
Introduction:....................................................................................................................................2
Company History and Current Overview........................................................................................2
Current Overview.........................................................................................................................4
Evaluation of the Vision, Mission and the Value Statement...........................................................5
SWOT Analysis...............................................................................................................................7
Strength of the Google:................................................................................................................8
Weakness of the Google..................................................................................................................9
Opportunities of the Google.......................................................................................................10
Threats for the Google...............................................................................................................10
Industry and the Competitive Analysis..........................................................................................10
Competition................................................................................................................................11
Bargaining Power OF the Buyers..............................................................................................11
Threat of the Substitution...........................................................................................................12
Threat of the New Entry.............................................................................................................13
Organization Growth Strategy.......................................................................................................13
Evaluation of the strategy in terms of the SFA..............................................................................15
Suitability of the Strategy..........................................................................................................15
Feasibility of the Strategy..........................................................................................................15
Acceptability of the Strategy......................................................................................................16

Company Analysis 2
Strategy Recommendation and Implementation............................................................................17
Conclusion.....................................................................................................................................20
References......................................................................................................................................22

Company Analysis 3
Introduction:
In this present paper, we are hired by Strategic Management Consultancy to analyze any random
company. The company can be either public or a startup company. The SMC has provided us
with various companies from which we were asked to choose a company and completely analyze
it. In this, we will analyze the company, and we will also talk about the mission, vision statement
and what is the value system of the company. In this, we will also talk about the growth strategy
of the company. We will also cover various aspects that are related to the company. The SMC is
one of the international firms, and gave us the opportunity to do the company analysis and also
prepare the PowerPoint Presentation to present the complete analysis of the company. So I chose
the company ‘ Google’, and it is one of the leading companies, that helps in providing the
services related to the internet.(Lazer, D., Kennedy et al. 2014).
Company History and Current Overview
The Google is one of the top leading companies, and it is one of the American multinational
technology companies that focuses on specializing the internet-related services and products. It
also focuses on the online advertisement technology. The Google is a type of the search engine
in which we can find all the types of the information related to everything. Basically, the Google
provides us with useful information about anything and also focuses on the images and the video
clips of any particular thing. The Google began in the January 1996, and thus it gained huge
success with its advent, it gained heights in 1999. Its headquarters are in the Mountain View,
California. Everyone says that Google is a nice platform in America to work with and all the
employees have ranked them high in the Pascal’s. The services it provides to the people are the
email, video, images, various information and other numerous things. We can say that the

Company Analysis 4
existence of the Google has made the life easy for everyone. The mission of the company is that
to organize the information in a chronological way and make that information accessible to the
universe. The parent organization is the Alphabet Inc. The product and the services that it offers
are as follows:
 Advertising
 Search Engine
 Enterprise Services
 Consumer Services
 Software
 Internet Services
 Other Products
The first funding for the Google was done in the August 1998, and the maximum
contribution of the $ 100,000 and the co-founders of the Google are the Sun,
Microsystems which are incorporated. The logo of the Company is as follows:
So as we know that the Google Company is one of the famous companies and it had made the
life of the people easy because if we want to know about any information we can easily go the
and search that particular item. The logo of the company is the original homepage and the simple

Company Analysis 5
design because the company designers were not that much experienced in the HTML and the
markup language and at that time they have the website that was not that much designed .
The domain name of the Google was registered in the September 1997.
Current Overview
The Google was founded by the Larry Page and Sergey Brin, and they were the students in the
Standford University. The Google was officially launched in 1998. The Google is high energy,
and the work environment is fast in pace. The Company just retain the highest minded people in
the Company. There are 57 worldwide locations and not including the one in the United States.
There is a very good working environment, and the people feel privileged to work with the
Google because there is the very good working environment and there are thousands of the
employees that are working with it. It is one of the helping hands to the world as all the
information is accessible to the whole world. The products associated with it follow:
 Google Map
 Google Chrome
 Gmail
 Google Drive
 Google Calendar
 Google Play Store

Company Analysis 6
Evaluation of the Vision, Mission, and the Value Statement
Google Vision, Mission, and the Value statement are important for making the company run and
the mission and the vision statement focus on the fulfilling the objectives and the goal of the
organization. These are the company strategic direction. The vision and the mission statement
are the important part of the organization. There are 30 million websites for the search engine to
focus, undoubtedly, the scope of the company is very broad.
In this paragraph, we will be discussing the Vision, Mission, and the Value Statement. The
mission statement is one of the statements that tell why the company exists. The mission
statement talks about the reason of the company existence and the short-term goals of the
company. The mission of the Google says that "make money without doing the evil" and the
work should be challenging, and the challenge should provide you the biggest fan. Coming to the
official company website that states "organize the world information and make it accessible and
useful." The Company mission statement says that there is the high –energy and fast pace work
environment and that what remains are the brightest and the highest mind of the people there.
The Google Company focuses on the 10 most important Mission statements which are as
follows:
 It is a helping Hand: In this, the Google Company acts as the helping Hand, and it helps
in connecting so many people and providing them the best information.
 Focus: In this, it focuses on providing the information that is reliable and fruitful to the
company.
 Best Motivation: It focuses on providing the best motivation to the people, and the
company follows that the Happy Employees are the productive ones.

Company Analysis 7
 Fun and work should go hand-in-hand: It focuses on the quality of the work that the
company Google asked to do. Challenges are taken as the fun for the company but at the
time quality work is also more important.
 Innovation: There should be innovation at the same time, and it should be in the bloodline
of the people and the company too.
 Make the World together: In this, the Google strictly works on the policy of making the
world together, one user at a time.
 Training the Employees: In this, it focuses on enhancing the skills and the knowledge of
the people and providing them the best known to them.
 Make a good reputation: In this, the Company Google tries to make the good good will
and the good reputation in the eyes of the people.
 Free Meals: The Google also takes care of the health of the employees, and it will
provide the free meals to them.
 Go to the depth where no one had gone: In this, we can say that the Google provide us
that information which no one is accessible to it. So we can say that it provides the depth
knowledge of anything.
 The vision statement talks about the future of the company. The vision statement talks
about the long-term objectives and the Google want to make it an excellent information
hub. The Google acts as the smarter search engine. The Vision Statement talks about that
what should be the destination and where the company wants to reach in the future. The
Google Vision Statement focuses on the "to provide the information just in one click."
The company aim is to provide the direct information to the people. The vision statement
talks about the three things that are the world's information, accessibility, and the one

Company Analysis 8
click. The Google focus on the accessibility and the information provided by the search
engine. It is only one search engine that provides whole information and makes the
Google Company smarter. The company helps to access the information from and around
the world easily. The Google also focuses on the innovation as well as on the cost-
savings. Google wants to be the top leading company in the world. The value system of
the Google says that they provide the great environment where people can grow and
flourish.It also says that they treat the people with the respect and the dignity.
SWOT Analysis
In this, we will talk about the SWOT analysis, and it refers to the strength, weakness, opportunity
and the threat. It is one of the structured methods that help in planning the four aspects and also
help in analyzing the competitive analysis. If we want to go for the competition, then we must do
the SWOT analysis. It also talks about the favorability and the non-affordability of the
organization in achieving the objectives. It also analyzes the external and the internal factors
within the organization that helps them in achieving the goals. SWOT detailed definition which
is as follows:
S: It talks about the features of the business that provides the advantage to the company over the
others.
W: It talks about the features of the business that provides the disadvantage to the company over
the others.
O: It talks about the biggest platform that the company can get, and it helps the coming to grow
further.

Company Analysis 9
T: It talks about the elements in the environment that can create the trouble for the company to
grow further
So the SWOT analysis of the Google is as follows:
The strength of Google: The Google has the competency in the two main fields, and they are as
follows:
 Search Engine
 Smart Phones
We can say that the smart phone has occupied the half market and the half market is
occupied by the smart phones.These both are the boom for the company, and they are the
biggest strength of the company. By the annual revenues, the Google is the largest
revenue generating company. The Google is best in providing the best in the search
engines and the smart phones. They also add 30% to the play store purchases. The
strength of the Google is shown in this chart only which is as follows:

Company Analysis 10
The Google free operating system and the production software gives them the advantage
against the Microsoft. The advantage of the Google is also their disadvantage.
Weakness of the Google
About 90% the Google is earning from the ads, and now the Google is vulnerable to the
fluctuation in demand for the ads. So we can say that this is the biggest disadvantage that Google
is facing. The Google also have the high turnover ratio for its employees and the executive level
post people.

Company Analysis 11
Opportunities of the Google
In this, we will talk about the opportunities which Google is getting to grow further. The Google
is planning to expand into the enterprises market with the Android with the work and the Chrome
with the work, and these two will act as the biggest advantage and help the company to grow
further and do the best. The success is that the Company is earning really well from the
advertisements, and it should better expand in this field only.
Threats for the Google
In this, we will talk about the threats that the Google will come across and that will act as the
barrier for the growth of the company. The three competitors of the company are the Apple,
Amazon and the Facebook. The Facebook act as the barrier for the company to advertise on the
social media. The Google will act as the competitor in the ecosystem and Amazon also is the
great competitor of the Google. So the Google is focusing on the innovation so that there is a
great productivity and those entire thing doesn’t hamper the growth of the company.
Industry and the Competitive Analysis
In this, we will be talking of the Industry and the Competitive analysis of the Google and the
competition of the Google start with the Facebook, Amazon and the Apple. In this, it takes the
five Parameters that will analyze and examine the competition and how well you are performing
in terms of the suppliers, buyers, rivalry among the companies, a threat of the new entry and the
strong competition.
Based on Porter's model we can say that there is a huge threat of completion and there is a great
completion among the different companies . If we talk about the rivalry among the companies or

Company Analysis 12
the threat of the substitution, then we can say that it is moderate. The bargaining power of the
Supplier and the Buyer is significantly more as it is attached to the external factors.
Competition
In this we will talk about the competition that the firms are facing, and Google is giving the
biggest Competition to the whole world, and this is only possible because of the three elements
which are as follows:
 Large Number of the Firms
 Huge Diversity of the Firms
 Low switching
There is a huge competition which exists among the different companies. (Preis, T et al. 2013)
Bargaining Power of the Buyers
In this we will be talking about the Bargaining Power of the Buyers, and there are so many
buyers, and this is related to the external factors, and we can say that there are a number of
buyers and this happens because of the following:
 Small Size of the Individual Buyers
 High and the Increasing demand of the Buyer
 Better quality of the Information
So in the end we can say that there is a huge quality of information that is being available and
that attracts the customers towards them. There is huge demand of the Google that’s why the
bargaining powers of the buyer are really high.
Bargaining Power of the Supplier

Company Analysis 13
In this we will talk about the Bargaining power of the Supplier and the bargaining power of the
Supplier is quite weak and we can blame the two most important factors for this which are as
follows:
 Very High availability of Supply
 Bigger Population of the Supplier
So in this, we can say that there is a weaker bargaining Power of the Supplier and this has
the huge impact on the company.
Threat of the substitution
In this we will talk about the threat of the substitution and the threat of substitution is really high.
 Lower the Switching Cost
 Moderate to high availability of the substitution
In this, we can say that there is a moderate competition that occurs within the company. We can
say that there is a moderate competition among the companies. But we can’t say that there is no
guarantee that in future it will remain the same.
Threat of the New Entry
In this, we will discuss the threat of the new entry, and then we say that no one can take the place
which Google had already occupied. In this we can elaborate that no one can reach to this much
height which Google has conquered and we can say that there are few factors which are as
follows:
 The Cost of doing the business is very moderate
 Brand Development Cost is very high
 Regulatory Requirements are fully fulfilled

Company Analysis 14
Organization Growth Strategy
In this we will discuss about the organization growth strategy as we talk about the strategy we
know that the strategy refers to the plan or the course of action that we need to do in the future so
that the company can achieve its growth and we can say that strategy plays a vital role to achieve
the long-term and the short-term objectives too. The strategy plays an integral part of the
organization. The organization growth strategy plays a vital role in raising the efficiency and the
effectiveness of the organization. The organizational growth strategy is implemented so that the
company can grow and earn the huge benefits. The organization growth strategy is the initial
stage that is being performed by every organization so that there can be efficiency and
effectiveness in the organization. Thus, it also impacts the productivity and the goals of an
organization. In this we can say that the growth strategy should be planned by every organization
as the Google does, that's the biggest reason that why it has conquered the whole make a market
and also focused on providing the access information to everyone.
The Google has always followed the growth strategy, and that's why for them the sky is the limit,
and the Google gives the biggest competition to all its competitors. There are huge buyers, and
even there is less chance of the substitution because no one can come in place of the Google. The
strategy refers to planning in advance and taking the corrective actions so that we can see that
whether we are on the right track or in the right direction or not. The organization growth
strategy which Google follows are explained below and also how they give the opportunity to the
Company to grow higher.
Talking about The Google Organization Growth Strategy that it follows and that is elaborated
under that as Porter's model suggests the three Generic strategies that are cost leadership,
differentiation and the cost focus and the Google follows all these three criteria that are essential

Company Analysis 15
for the growth of the company. Those three elements are the Cost Leadership, Differentiation,
and the cost focus.
Evaluating the differentiation policy according to Porter's framework we can say that the Google
is following the differentiation policy that makes it different from the others and we can say that
it is doing really well because it is providing the people with the different product and services
and that is unique too.
The Google CEO said in his interview that they don’t have the five-year plan they follow those
rules which are new and exciting for everyone. The Google believes in the strength and the new
ideas that will take the company further, and we can say that innovation is must for the company
like Google.
The company also focused on increasing their internet access and also increasing the search
infrastructure, and they are also improving the mobile products and the advertisement
techniques. They are more focused and the also focusing on improving the Social advertisement
and social networking too. (Greenwald, G et al. 2013)
Evaluation of the strategy in terms of the SFA
Suitability of the Strategy
We all know that the strategy of the Google is really well and we know that Google is using the
strategy that helps in generating high profit, also enhance the productivity. The strategy also
helps the company to achieve its goals and the objectives on time. So we can say that the strategy
of the company is best suitable and they should follow this strategy only to grow like this only.

Company Analysis 16
Feasibility of the Strategy
In this, we will be talking about the feasibility of the strategy of the Google, that the Google
strategies are really powerful and the organization is making use of the resources that are really
good, and it act to be feasible in the long-run. So we can say that the strategies of the Google are
really feasible and the Google is going on the very right track. Revenue of the company is
increasing day-by-day so we can say that companies’ strategy is really feasible.
Acceptability of the Strategy
In this we will be talking of the acceptability of the strategy and the acceptability of the strategy
refers to that when the stakeholders are satisfied, and the expectations of the stakeholders are
fulfilled.
In this, we can say that the Google is bad in fulfilling the expectation of the investors
somewhere, so the Google is somewhere struggling in satisfying the expectation of the
stakeholders and somewhere the Google stakeholders have the faith on the company, and they
feel that one day or another their expectation will be fulfilled. As the Google has really good
reputation and the brand image too.
So the organization growth strategy of the Google helped in the following:
 It helps in increasing the Profit Margin of the company.
 Helps in better decision making
 Helps in evaluating the risk
 Helps in setting various parameters that reduce the burden.
 Also, it helps the company to grow well.
 Helps in increasing the efficiency.

Company Analysis 17
 Also, help in the smooth flow of work in the business.
 Helps in increasing the effectiveness.
 Accomplish its entire task on time.
In a nutshell, we can say that the organization growth strategy is really appreciable and the
strategy is suitable, feasible and acceptable by the organization and by the people too. The
company is giving excellent results in the growth. So the Google follows that strategy that helps
in reducing the risk as well as help in great success.
Strategy Recommendation and Implementation
In this, we will be talking about the strategy that the Google can adopt and how it should be
implemented so that the Google can earn the maximum profits and can improve in further sectors
too.

Company Analysis 18
In this we will talk about the three plan of expansion that the Google is undertaking which are as
follows:
Mobile:
In this, we can say that the company is bringing its phone in the market. Every time the
customers can't carry their laptops with them, so they need the smart phone to operate all the
stuff and the people can't take their laptops everywhere so that's why they are introducing the

Company Analysis 19
new phones that provide the excellent feature and at the rate which is affordable to everyone then
the company should implement this as soon as possible. (Ghosh, A. et al. 2013)
Television
In this we will talk about the second pillar of the company Google and the television is the
second main pillar of the Google and the Google T.V is the great platform and selling it, and it
will increase the performance of the company. The Google is planning to go for the next main
weapon, and that is the Television, and they are trying to implement this, and it is going with the
flow, and when it comes, it will occupy the market in the larger terms and also it will help in
expanding the market too. It will also increase the efficiency and effectiveness of the Google.
Meanwhile, it will also increase the productivity too.
The Google consider the television the massive tool, and it will help the company to grow really
well. (Butler, D et al. 2013)
Social advertisement:
In this, we will talk about the third main pillar that the social advertisement and it plays a vital
role in this field. The Google found it really interesting and really common, and the Google is
biting its competitors in this field, and the Google is best in performing all these things, and the
Google is also focusing on the Google me that is Facebook-type application, and that will help
the company to make the advertisement more viral and optimal and the combination of these two
strategies help in performing really well and the implementation of this type of the policy will
help the company to go further and move in a very extensive manner .

Company Analysis 20
Google venture into the social media is a booming for the company, and the company is
performing really well in the social media.
Now we will be discussing the various recommendations and the strategic implementation which
are as follows:
Recommendation #1
In this we will be talking about the Ethics of the company and the company has a good
reputation and also has the good brand image, and the company has the moral responsibility
towards its customers and never disregard its customers. But the problem arises in the privacy
section of the g-mail and the Google. So people generally feel risky with the section of the
privacy of the g-mail, and that is the main concern of the people. So there is quite a conflict
between the convenience and the privacy part. (Verma, A. Pedrosa et al..2014)
Strategic Implementation:
In this, we can say that the company is really working on it so as to resolve the issue related to
the privacy part of the company, people find it difficult with the privacy issue and this issue is
still the main concern for the company.
Recommendation #2
The company privacy was the first recommendation and then comes with the R&D part of the
Google. The company should focus on two main criteria, and the first one is the Google brand

Company Analysis 21
image, and the company should try to make more advertisement of the Google. Secondly, the
most important thing is to pursue the telecommunications. The Google need to work on it so as
to reach the heights and do really well.(Olsson, M. I.et al. 2014)
Strategic Implementation:
They are doing more and more advertisement so that they can make their company more popular.
(Brabazon, T.et al. 2016)
Recommendation #3
In this, we will be talking about the quality of the knowledge, and also it will talk about the reach
on the internet. The company should be working on the information that they provide on the
internet and the reach that it should be reachable to many people and the main concern is that
everyone relies on the information provided on the internet and it should reach to everyone and
that the Google should make it implemented so that it could reach to heights and earn really well
and there should be proper growth.
Strategic Implementation:
In this we will be talking about the strategic implementation that the company is planning to take
in order to improve the quality of the information and the reach of the internet, or we can say the
Google, and it is also working on the high-speed internet and the connection so that the
Company can earn more and do really well in the future and enhancing their information it will
also open the new doors of the innovation and also work on the reach section and all this step
help the Google to grow further.(Holmes Jr et al. 2014)

Company Analysis 22
Conclusion
At the end, we can say that the Google is one of the best companies that are performing really
well and we can say that the Google is the most powerful search engine, and we have also
talked about the SWOT analysis , Porter's Five Forces Model and the Porter Generic Strategy
and we have appreciated the Google strategy and even we have put our suggestions to the fore
and also discussed about the implementation of the policy and in this way we can say that the
overall company analysis is really well as the Company is a benchmark in every aspect and also
the company is earning more from the social advertisement, or we can say that from the social
media. In this, we can conclude by saying that Google is at its peak and its success has multiplied
manifolds. We have gone through various aspects, in a nutshell, Google is one of the leading
company, and all the strategies and everything is up to the mark.

Company Analysis 23
References
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Google, and others. The Guardian, 7(6), 1-43.
Butler, D. (2013). When Google got flu wrong. Nature, 494(7436), 155.
Verma, A., Pedrosa, L., Korupolu, M., Oppenheimer, D., Tune, E., & Wilkes, J. (2015, April).
Large-scale cluster management at Google with Borg. In Proceedings of the Tenth European
Conference on Computer Systems (p. 18). ACM.
Olsson, M. I. (2014). U.S. Patent No. D697,962. Washington, DC: U.S. Patent and Trademark
Office.
Brabazon, T. (2016). The University of Google: Education in the (post) information age.
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Company Analysis 24
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Company Analysis 26