Company Analysis of Wal-Mart

RUNNING HEAD: COMPANY ANALYSIS OF WAL-MART
Title: Company Analysis of Wal-Mart
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1COMPANY ANALYSIS OF WALMART
Abstract:
The global trade refers to the exchange of services and goods between the countries that are in
the trade relations. The sum total of the export and import is generally counted as the total trade.
The present world trade value is approximately $38.96 trillion. Most of the goods traded globally
are the technologies and machines like the computers, electrical machineries, nuclear reactors
and others. However, not every company gets the benefit of operating a global trade. The
companies who have the proper resources to access the improved technologies and the
communication facilities have the privilege to set up a global structure. It is to be taken into
account that resources solely cannot help a global business to flourish in the foreign lands. The
companies that have the flexibility of adopting the culture and customs of the host nations enjoy
a profitable and a successful international trade. The current research is based on the analysis of
the Wal-Mart company, the company under fortune 500 that has a vast global presence. After
analysing the line of business the company adheres, the research focuses on the marketing mix
strategy taken by the organisation. The research then analyses the differences in the marketing
strategy the company applies in various host nations.

2COMPANY ANALYSIS OF WALMART
Table of Contents
Abstract:...........................................................................................................................................1
Introduction:....................................................................................................................................3
Line of Business:.............................................................................................................................3
Areas of Operation:..........................................................................................................................4
Marketing Mix of Wal-Mart:...........................................................................................................4
Country Level Strategies:................................................................................................................7
Conclusion:......................................................................................................................................8
Reference List:.................................................................................................................................9

3COMPANY ANALYSIS OF WALMART
Introduction:
Companies in present era are tending to become global in their approach considering the
profitability in having a global presence (.Lenzen. Moran, Kanemoto, & Geschke 2012) The main
concept that underlines the essence of global trade is the concept of comparative advantage
which states that some goods are particularly produced in some particular countries at a cheaper
rate than the other. This benefit in the cost opportunity influences the global trade (Brown,& Dant,
2014).
Waymart is an American Multinational corporation who operates the chain of grocery
stores, hypermarkets and discount department stores. The headquarter of the company is based at
Bentoville, Arkansas. The operating division of Wal-Mart is categorised into four sections
namely the Wal-Mart US, the Wal-Mart International, Sam’s Club and Global ecommerce. The
hypermarket, which is known as the Wal-Mart Supercentres offers the service of General
Merchandise and the supermarkets of full service nature. The offerings of these sections vary
from baked goods, poultries, meats and others. The Discount Stores of the Wal-Mart offers the
general merchandise as well as limited groceries. These stores are in general branded as the
pharmacy or the garden centre. the Neighbourhood market of Wal-Mart is the chain of the
smaller grocery stores (Ellickson 2016)..
Line of Business:
The line of Business in the context of an organisation is the term, which refers to the
product, or service that the organisation offers or manufactures (Trumbly, & Aerdts,2012). . The
term of line of business is also referred to the internal unit of business corporate. The Wal-Mart