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A Brief Introduction for Company Ltd Australia

   

Added on  2020-03-16

7 Pages2346 Words48 Views
UNIVERSITY NAME Student’s name Student’s ID MBA

Shopz for Us Company Ltd Australia The company’s Chief marketing office speech during annual road-show 2016.Our Chief executive officer Mr. Peter Drury, all protocols observed, ladies and gentlemen.Without much ado, allow me to introduce myself briefly for today, since it’s the first I ammeeting majority of you here at this great company Shopz for Us. My name is Mr. AlvaroMorata, the incoming Chief Marketing Officer for the company. We are all gathered here todayfor the annual road-show for the company and it’s a great opportunity for us to take stock ofwhat the year has been as well as laying foundation for the new financial year 2017. Ourcompany is in a great position today in the market and I believe we still have enormous potentialto within us to further strengthen the company position in the market and improve on our brandimage. Ladies and gentlemen, the future belongs to those who prepare for it today and as you cansee Shopz for Us has taken it upon itself to plan for the future and we therefore expect to countour success come next year during this particular event.My role as the company Chief Marketing officer majorly involves building a strong brandpreposition of the company in the market, ensuring both the marketing and operational activitiesof the company work in tandem and in a way that brings out teamwork for better achievement ofthe organizational objectives as set out by the company. I will do this together with my colleaguethe company’s Chief operating officer. More specifically, my role involves overseeing thecompany’s planning, development and execution of the marketing strategies geared towardsachieving the sales targets across our brands and those that we distribute in all our stores acrossAustralia. My primary responsibility is to generate revenues for the company through sales byengaging the company in successful marketing strategies revolving around product marketingand pricing, market research, improved public relations and advertisements through variouschannels such as TV, print media and online platforms. I am also responsible for the new productdevelopment as guided by the demand in the market, improving our supply chain to meet thedemand curve of our market. The role also include customer service which is basically aboutimproving the experience our customers get whenever they visit our shop and by using the actualproducts purchased from us. The customer experience and service is our core activity that

enables us to serve our customers well and improve their loyalty to our products. As a companywe continually seek to improve in all fronts guided by our previous experience and theopportunities that keep on arising from time to time in our market. The marketing departmentunder my leadership will continually endeavor to always put Shopz for Us brands in the mind ofany customer in who thinks of buying any men or women clothing in markets where we havepresence.(Ferrell, 2016)The company has put in place strategic measures that are aimed to improve its performance. Keyamong them and the one that falls under my jurisdiction as the company chief marketing officeris revamping of our brand image in the market. This basically entails telling our people ourvalues as the company through various media channels that exist. The recent adverse mediareporting about our company need to be dealt with it immediately because we believe that that isnot really who we are as our values are strong in the society and the public in general. The aimfor this strategic decision is to improve consumer confidence in purchasing and wearing ourproducts knowing very well that it’s made and distributed by a reputable organization. Consumerbehavior and taste is what drives sells, this strategic decision will ensure that our products hasthe best moral image and strong brand standing in the market that influences the consumerbehavior in our favor. My department will put a sharp focus on this aspect of our company andreverse any negative ratings that the company brand may have suffered as a result of adversemedia propagated by some of the media houses and online platforms in Australia. The leadershipof the company as well as its people will therefore stand to benefit from the improved mediarelations that the company seeks to achieve in a short term period. The company also has put inplace a strategic measure to ensure that there is teamwork and constructive collaboration amongits internal workforce. The company looks to streamline the functions of the marketingdepartment and those of operations department with the view of aligning them together for thepurposes of improving teamwork and efficiency of the company business. Under this particularstrategic measure the company will eliminate processes that are not complimentary to each otherand replace them with those that are complimentary to each other. With this, there will be betterco-operation between the marketing department and the operation department that will make iteasy for the company to achieve its business objectives in a seamless and timely manner thatbrings more benefit to the company. The marketing and the operations activities of the companyshould work hand in hand because it’s through marketing that the company will be able estimate

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