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Company Name: Adidas Audience, Workforce or Segment Adidas targets different audiences from children to adults who are interested in fitness and sports products. The average age group in which the company is dealing is 13-40 years. The segment is for individuals from upper middle class or luxury class of people who can afford the high-priced products of the company (Alsbiei, 2015). Environmental Context and Scope of Any Future Needs Even though Adidas is ahead of other brands in terms of sportswear; however, the company has invested largely in ensuring that its business practices and processes are green or sustainable in nature. Water recycling is one of the major outlooks for the company as of now. It is also invested in virtualization, supplier disclosures, establishment of environmental guidelines, preservation of oceans and supply chain management. From the futuristic perspective, the company might want to focus on improved systems to make all the more sustainable. For example, focus can be laid on the appropriate disposal of waste materials and its overall reduction (Adidas, 2020). Assessment Data Collection Theory/Methodology In order to comprehend the actual environmental footprint of Adidas and its contribution towards sustainability, the primary mode of data collection can be the mixed approach wherein the quantitative theory can be applied to carry out a survey that encompasses questions relative to the application of the sustainable practices. The qualitative theory can include an interview with the employees of the company to judge whether the application is actually being done or the claims are just on paper and for marketing purposes (Carmichael and Cunningham, 2017). Prioritize Needs The needs of the paper is to include a methodical analysis of the environmental footprint of Adidas and the consequences of their actions on the environment as a whole. Every organization
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manufactures or produces different kinds of products. While some have integrated advanced processes to reduce waste materials, focus on environmental protection; others tend to make claims and do the opposite. Through this analysis, the prioritization of the needs of the company can be accounted and a derivation of the results can indicate the actual application of sustainable practices within the company’s infrastructure. Establish Skill/Capability (Data) The skills to collect data are high. Connections with the senior management of Adidas can be made with formal requests to gain access for interviews and analyze the application of sustainable business practices in the company as a whole. Learning and Development Solutions The learning and development of the solutions are rigorous understanding and readings on theories on the best practices that can be developed to achieve the data collection and its analysis at a later stage. The research will include two types of data collection and its analysis. The latter can be done manually with graphical representations used for the indication of the data collected in a systematic manner. Formulae can be applied to judge the application of the sustainable practices from the organizational context and recommendations can be further developed to point out the actions that can be taken to further improvise the activities.
References Adidas. (2020). Sustainability History.Adidas Official Company Website. [online]. Available at: https://www.adidas-group.com/en/sustainability/managing-sustainability/sustainability-history/ Alsbiei, O. (2015). Adidas Group Strategy Analysis.University of Sharjah. Carmichael, T. and Cunningham, N. (2017). Theoretical Data Collection and Data Analysis with Gerunds in a Constructivist Grounded Theory Study.Electronic Journal of Business Research Methods. Vol 15(2).