Research on Company Report - Merck Group
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Added on 2020-06-05
Research on Company Report - Merck Group
Added on 2020-06-05
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................4Main areas of work......................................................................................................................4Marketing and Strategy analysis..................................................................................................8Reasons for the project..............................................................................................................11Identify and describe the project issues involved......................................................................11Primary research........................................................................................................................16Comparative evaluation or assessment......................................................................................17CONCLUSION..............................................................................................................................20REFERENCES..............................................................................................................................22TABLE OF FIGURESFigure 1: Gross and net profit margin evaluation..........................................................................11Figure 2: Current and quick ratio evaluation.................................................................................12Figure 3: Debt-equity ratio analysis..............................................................................................13Figure 4: Investment ratio evaluation............................................................................................14
Title: Competitor Intelligence Analysis and Strategic InterpretationINTRODUCTIONIn the recent times, business units are placing high level of emphasis on the adoption ofcompetent and strategic framework that helps in gaining a competitive edge over others.Attainment of a leading position in the market and capturing high number of shares is one of themotives undertaken by each business organisation. For this project report, Merck Group has beenselected which is a leading multinational chemical, pharmaceutical and life sciences company,headquartered in Darmstadt, Germany. This business unit is operating in around 70 differentcountries and has employed nearly 50000 number of personnel. Thermo Fisher Scientific, Lonzagroup, BD Biosciences and Irvine Scientific are recognised as some of the main competitors ofMerck Group. This study will shed light on the extent, to which, Merck’s business aspects isconsidered to be sound over its rival firms in the field of HR, marketing, finance, logistics,international management etc. Further, this report will also provide a deeper insight about theextent to which the financial position of Merck is comparable to its competitors.Main areas of workFor the purpose of this investigation, several type of products or services, offered by eachof the below mentioned business unitshas been taken into consideration and are as follow-Areas ParticularsMerckThermoFisherScientificLonza GroupBDBiosciencesIrvineScientific Productsorservices LiquidcrystalsLifescience&performaAnalyticalinstruments EquipmentBioresearch Pharma &biotecUSmadeglasssyringesHypoIndustrialcellculture Cytog
ncechemicals ‘Over-the-countermedicines Smallmolecules Biopharmaceuticals(AboutMerck,2018) Reagents andconsumablesSoftware andservices forresearch Manufacturing AnalysisDiscovery&diagnosticshWatertreatment Consumercare Agroingredients(Lonzagroup,2018) Coating andcomposites Custommanufacturing ofchemical andrelatedproducts dermicneedlesMainlycompanyand itsproductsaredividedinto twopartssuch asBDmedical& lifesciences.eneticsCelltherapy Classicmedia Assistedreproductivetechnology(IrvineScientific,2018)Areasserved Worldwide Worldwide Worldwide Worldwide Worldwide Finance(Netincomegeneratefor 2016inmillions) 39202021301976-Logisticsandoperationmanagement It is using aproactiveapproach withan objective ofgetting engagedwith value chainpartners. This inturn ensures thedevelopment ofprojectandTFShasattainedaleadingposition in thecategory ofsupplier whichprovidesclinical supplychainmanagementEffectivesupply chainmanagement.BDhasintroducedandundertakenseveralprograms foreffectualsupply chainrelations,managementFocuses onusingstandardguidelinesfor logisticsat a globallevel.
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