Business function of BMW

Running head: COMPANY REPORT ON BMW
Company report on BMW

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COMPANY REPORT ON BMW
Table of Contents
1. Introduction to the automotive industry..........................................................................3
2. Introduction to BMW......................................................................................................3
2.1 One aspect BMW excels at........................................................................................4
2.2 Another aspect BMW excels at.................................................................................5
2.3 One aspect BMW is criticized for.............................................................................5
3. Conclusion & recommendations......................................................................................6
Reference List......................................................................................................................7

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COMPANY REPORT ON BMW
Executive Summary
The main aim of the report is to understand the Business function of BMW in a broad way.
BMW is one of the major automobile industry in the world and it excels at producing innovative
and luxury cars. In the starting of the report a brief description to the automobile industry has
been given and then a descriptive introduction to the company has been provided. BMW has
been successful in the automobile industry owing to a lot reasons. In this report two aspects in
which the company excels has been presented along with one aspect in which the company has
been criticized has also been presented. In the end a conclusion has been drawn on the report
along with some recommendations for the company has also been presented.