Online Service Usage and Perception

This assignment presents a survey analysis examining consumer attitudes towards online services. It delves into various aspects, including perceived benefits (e.g., time saving, ease of use), security concerns, preferred access methods (mobile applications, social media), and the role of online services as supplements to traditional retail. The data collected sheds light on customer preferences and experiences within the realm of online service utilization.

Comparative study on effectiveness of online versus retail
shopping experiences
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Acknowledgement:
On the very first thing I want to tell that the success of this project always inspired me in every
stages of the project. My parents helped and supported me lot in every direction and I want to
dedicate this achievement to my parents. In addition I also want to thanks my teacher who
guided me throughout the project and helped me to get the goal. This project enables me to learn
the communication skill and also the strategic skills for my future.
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Abstract:
Present report will be based on the impact of Online shopping which helps to innovate better
environmental growth factor. Many new businesses do better work performance in order to
confirm the better opportunity and growth. In present scenario various startup and new business
ideas take with help from digital technologies. Online shopping is the easiest and flexible way to
get the things at any time and at anywhere. This makes the overall activity clear and effective.
Apart from that, retail store shopping activity is that to go to the retail store and start doing
activity. Retail store require much time on purchasing the things. This study is completely based
on the emergence of the online service over the retail shopping. For, further in this report will be
taken new advancing and new challenging growth strategies and approaches to ac accomplish the
study research in set structured form. Study will be choose deductive research approach which is
based hypothesis and take out the best possible research. Furthermore, Researcher will be
selected qualitative method to collect the data which is based on people perception and thoughts.
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Table of Contents
Chapter 1: Introduction....................................................................................................................6
1.1 Background of the study............................................................................................................6
1.2 Rationale of the study................................................................................................................6
1.3 Research Questions....................................................................................................................6
Chapter 2: Literature review............................................................................................................7
2.1 Introduction................................................................................................................................7
2.2 What is the impact of online shopping on customer satisfaction?.............................................7
Chapter 3: Research Methodology ................................................................................................12
3.1 Research Philosophies:............................................................................................................12
3.2 Research approach:..................................................................................................................12
3.3 Data collection:........................................................................................................................13
3.4 Data analysis:...........................................................................................................................13
3.5 Sampling:.................................................................................................................................14
3.6 Ethical consideration:...............................................................................................................14
3.7 Time scale................................................................................................................................15
3.8 Summary..................................................................................................................................18
Chapter 4: Data Analysis and Interpretation..................................................................................19
4.1 Introduction..............................................................................................................................19
4.2 Quantity Analysis.....................................................................................................................19
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4.3 Discussion:...............................................................................................................................32
Chapter 5: Conclusion and recommendation:................................................................................34
5.1 Introduction .............................................................................................................................34
5.2 Linking with the objective.......................................................................................................35
5.3 Recommendation.....................................................................................................................35
5.4 Limitations...............................................................................................................................36
5.5 Future Scope............................................................................................................................36
5.6 Personal Reflection..................................................................................................................37
Reference:......................................................................................................................................38
Appendix:.......................................................................................................................................40
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Chapter 1: Introduction
Title: Comparative study on effectiveness of online versus retail shopping experiences
1.1 Background of the study
Online shopping has been given new growth and market opportunity to customers and
organizations as well. Digital transformation is a well knownconcept in the present business
environment. Online shopping helps to connect business with customers. Present report will be
based on the impact of Online shopping which helps to innovate better environmental growth
factor. Many new businesses do better work performance to confirm the better opportunity and
growth. In present scenario, various startup and new business ideas take with help from digital
technologies. Overall research based on effective target goals and accomplished the goals and
objectives. Overall, process or study based on the comparatively analysis the between retail
shopping and online shopping effectiveness.
1.2 Rationale of the study
The present study based on Talent plus it is the HR consulting firm in the United Kingdom.
Talent Plus Company hires employees and best candidates for the organization. With the help of
online shopping they acquire the best resource of employees according to the needs of clients.
Online shopping has been given new thoughts and process of working.
1.3 Research Questions
 What are the factors that impact on the online shopping ?
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 What are the factors affect Online shopping?
Chapter 2: Literature review
2.1 Introduction
Online shopping is the fast-growing technology in the business activities rather than purchasing
from retail stores. Gone those days when company has been done with manual manner. Besides,
it also helps to explain importance terms of making good goals. According to Baller, Dutta and
Lanvin, (2016) technology helps to reduce the company time cost and also assists to control the
time cost as well. On the other hand it also has been provides better quality in services. Besides,
on the contrary online shopping also giving some limitations as well, Evolution of technology is
beneficial to human for several reasons. Many of the industries can take advantage of advance
technology to enhance their functions and grab new opportunity and growth in order to take the
better opportunity and growth besides, in earlier times, when computer was very important point.
2.2 What is the impact of online shopping on customer satisfaction?
The internet has transcended us from the traditional shopping era into a new and more efficient
era called e-commerce. Online shopping is permitting 24/7 services to the customers to meet
their basic as well as ordinary needs in the targeted market. Customer satisfaction in online
purchasing is highly impacted full and fast-growing factor that helps to reduce time cost and
gives high product range.
Online shopping is the easiest and flexible way to get the things at anytime and anywhere. This
makes the overall activity clear and effective. Apart from that, retail store shopping activity is
that to go to the retail store and start doing the activity. The retail store requires much time on
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purchasing the things. These days mostly person prefer to opt for online purchasing rather than
retail purchasing and effectiveness. Apart from that, it takes better-growing activity and making
things normal. Besides, according to Pagani, M. and Pardo, C., (2017), the online company
makes better deliverable and effective target goals. Apart from that, Online shopping includes
various loop falls that faced by customers such as lack of accuracy, lack of physical appearance,
less trust and faith. On the contrary retail shopping includes a high range of faith and reliability
related to product and services. Moreover, it brings new changes and makes better growth level.
Communication is the first reason advantage taken by the company. Apart from that, it will be
the more challenging and task-oriented scenario which has been introduced to new challenges
and risk task. Along with that, technology also hasthe essential advantage that is it helps to
discovered new product and ideas through the company can get better growth and task-oriented
goals. Technology has increased the productivity level of the people. More apart, Online
shopping also involves high-risk involved in the techniques such as security issues, time
limitations, internet issues, lack of access etc. through some of the company feel discomfort for
adopting the Online shopping. Another, negative impact of technology has given directly on the
employee’s natures that are not aware of the process of using all those techniques.
On the contrary Online shopping also enhances the productivity level of employees and
performance level as well. Sometimes business dependency level has increased through the
employee’s stopped thinking about innovation or enhancement. Technology reduced the role of
persons or employees in decision-making approach. Besides, according to Cearley, Burke and
Walker, (2016) technology are highly required in the organization. Through Talent Plus would
get the better resources and profit margin for its business. Moreover, it also helps to make the
better environmental growth for the organization development. Talent Plus get the huge
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applications for their new candidates through online channels, social media or through online
promotions. The company hires their candidates through an online interview process which helps
them to reduce time cost and monetary cost as well. This also provides flexibility to candidates
as well. Online shopping has given several opportunities and growth for company developments.
Through channel has been enhancing in more growth manner. Apart from that, technology and
software’s are the needs of the organizations without which companies cannot access their work.
Apart from that, it will be more challenging and risk involving factor. Some small firms would
fail to get the advantage of advanced technology through their expenses software. On the
contrary, some business getsthe advantage of cloud computing. This is the small example of
Online shopping in which company or any other body can store as much as data with no limits
can store in a single device. Besides, it gives huge flexibility to companies who can easily store
their big data in a single folder. On the other hand, according to Fitzgerald, Kruschwitz and
Welch, (2014) cloud computing also dependent on the internet without which they cannot access.
This processor limitations restrict the use of cloud computing.
Online shopping is the most beneficial and convenient process these days where only a few steps
need to be considered. Online shopping is the nature of productive task making the process that
should be according to the needs of the organization. Moreover, it brings a new way of easiness
and approachable and fast-growing fact. Moreover, it also helps to need to be takenproperly.
Besides, retail shopping has the flexibility to go to the shop and select their choices and check
the quality as well as regarding making better growth and challenging growth factor to be done
properly. Apart from that, it takes approachable and new designing of things.
Online shopping has been given advanced services to the business organizationto deal with the
most enlarging process. Online shopping has provided better advance standard working in the
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organization. Besides, better growth helps the company to adopt new changes. Technology is the
most essential and required tool through organization get help to introduce new matter fact.
Besides, overall process provides better objective. Apart from that technology also given
automated flexibility in the business function through the company can easily reduce their time
cost and make productive outcomes. Technology plays a crucial role in the organization which
provides better objectives and growth for the organization matter. Another advantage of
technology is time accuracy. They reduce the time cost and process of work duration. They
accomplish the work within seconds. According to Hanelt and etal., (2015), they suggest that
technology has increased the performance capabilities of employees. Employees are the
important sources of the organisation they always want to work in more advanced form through
they get more better environment through they get to learn new techniques and methods to
perform the better task-oriented goals. Along with that, byHildebrandtv and etal., (2015) today’s
time's many big organizations adopt the online platform for accessing their services or products.
On the other sides, it makes very clear and giving better environment growth of making good
profit revenue; online platform has to provide huge success and growth in organization manner.
On the other sides, it also impacts on the faster development growth. However, the impact of
Online shopping has taken business growth in more upper form and giving best productive
outcomes. Online services are likely to be adopted to reduce time and money cost. Besides, it
provides more flexibility in human lives.
Talent Plus grabs their clients by introducing new Online shopping which connects people in
every form with the help of mobile phones, emails, internet, and video conferences. People can
connect with other people easily. This gives a positive impact on connectivity perspective. On
the contrary, according to Hill, Betts and Gardner, (2015) suggest that online or advanced
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technology is also reducing the role of face to face connectivity which might be increasing
possibilities of fraud. Technology also involves heavy risk regarding several growth manners.
Along with that, according to Kane and etal., (2015) it has been providing best opportunity and
growth which provides better more growth possibilities. Online shopping is the tool to success
through organization grab the attraction of customers. According to Laudon and Laudon, (2015)
they suggest better opportunity growth regarding better performance level. Customers always
prefer to purchase things from those organizations who deal with online basis. For that, an
organization needs to get the better services or products. To retain the clients and profit revenue
organization should adopt technological changes. To make the efficient profit margin and
growth. On the contrary Matt, Hess and Benlian, (2015) suggests that some buyers and
customers don’t prefer online purchasing due to less involvement of physical evidence. This is
the constraints of Online shopping on customer’s minds. Besides, better adaptability of
techniques would give better objectives and make growth. Along with that, Online shopping has
also provided better knowledge. Online shopping also not required getting the specific
knowledge; they also required only skill and talent to access the performance level. More apart,
Online shopping requires better environmental growth and better opportunity to meet the needs
of the organization. Online shopping has both positive and negative sides; company needs to
adopt better techniques through they get a better competitive advantage tofulfil company
objectives and goals.
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Chapter 3: Research Methodology
3.1 Research Philosophies:
Research philosophy is the best opportunity and growth in order to take the best
approachable task oriented goals and objectives. This also helps to take the better opportunity
and growth in order to take the best approachable task oriented goals. Research philosophy are
generally based on beliefs and true values. This also makes the best effective process to conduct
research. There are two types of research philosophy Positivism and interpretivism. Present
research based on the interpretivism to take the research into more deeper manner.
3.2 Research approach:
This is the another research element that helps to accomplish the research process
successful. There are two types of research approaches such as deductive, inductive and
deductive research approach. For present research deductive approach will be taking into action
which is generally based on hypothesis. Besides, other two are relates to the facts or on
surprising elements.
3.3 Data collection:
This is the most essential element of research process without research has not been
completed. There are two types of data collection method. Primary and secondary research
method. For presenting the research it will be taking priamry research which will be based on
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questionnaire survey. On the other hand secondary research will be taken from journals and
books or internet.
3.4 Data analysis:
Data analysis is the another process after data collection to analyses the data
collected from interpret into outcomes. This is required for accomplishing the research objectives
and goals to make performance better and advancing.
3.5 Sampling:
Sampling is the another research methodology which is helpful to make all steps fulfilled
easily. There are two method s of sampling purposive and non purposive sampling. Present study
will be based on purposive and taken 10 employees as a respondent.
3.6 Ethical consideration:
Ethical consideration, it s the most examining and essential tool to make research ethical
and lawful. It helps to protect the data into more considerable manner to make productive and
challenging growth. This makes researcher aware about the ethical consideration and best
approachable manner to make research more productive. That scholar should not use data for
wrongful purpose. This also guides the better ethical environment under the handling the proper
process goals.
3.8 Summary
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From the above analysis it can be concluded that. It takes another form of activities and making
good goals and attractive part of making good things. Moreover, it brings new changes and
effective changes of growth. Overall, the study discussed the comparative analysis between
online shopping and retail shopping.
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Chapter 4: Data Analysis and Interpretation
4.1 Introduction
In this survey, a total of 10 Employees taken as a respondent were considered. The respondents
were taken from different sections and were classified by different sections such as gender,
different age groups and a series of questions that will help to identify how effective are online
stores concerning retail shopping. The survey includes a total of ten questions.
4.2 Quantity Analysis
Q1: what is your gender?
Response Number of
responses
Percentages of
respondents (%)
Male 6 60
Female 4 40
Analysis:
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Q1: What is your gender?
Male Female

The first classification was based on gender a total of 10 respondents were taken, and among
these total respondents, 6 of them were male and the rest 4 were female. In percentage, the
numbers of male respondents were 60 %, and the number of female respondents was 40%.
Q2: what is your age group?
Response Number of
responses
Percentages of
respondents (%)
20-28 5 50
29-36 4 40
Above 36 1 10
Analysis:
The second classification was by age. The total of 10 respondents was classified into a total of 3
age groups. The age groups were calculated as to there would an equal number of distribution
among all the age groups so the results could be more and more general. From the total 10
respondents 5 were from the age group 20 – 28 years, 4 were from the age group 29 -36 years
and the rest 1 were of above 36 years. The age groups selected were the primary section where
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20-28
29-36
Above 36
0246
Q2: What is your age group?

the usage of the online and retail market would be equally divided. In percentage the 50 % were
from the age group 20 -28 and 40% were from the age group 29 – 36. The rest 10 % were from
the age group above 36.
Q3: do you think online shopping can help the organization to gain more revenue?
Response Number of
responses
Percentages of
respondents (%)
Agreed 4 40
Highly agreed 3 30
Disagreed 1 10
Highly disagree 1 10
Neutral 1 10
Analysis:
Online shopping is the fast-growing technology in the business activities rather than purchasing
from retail stores. Gone those days when a company has been done with manual manner.
Besides, it also helps to explain important terms of making good goals. According to Baller,
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Q3: Do you think online shopping can help the organization to
gain more revenue?
Agreed Highly agreed Disagreed Highly disagree Neutral

Dutta and Lanvin, (2016) the next question asked was by the profits that online marketing could
increase, whether it was possible or not. The total responses were divided into a total of 1
sections that ranged from highly agreeing to the question to highly disagree with the question. 10
of the total respondents just agreed to the asked question. 1 highly agreed with the question, 1
disagreed the questions' ad 1 highly disagreed with the question. The remaining 1 of the
respondents were neutral and had mixed opinions about the question. In percentage a 40 % of the
respondents agreed, 30 % o the total respondents highly agreed, 10 % disagreed, 10 % highly
disagreed, and 10 % had a neutral opinion about the question. It can be concluded that the
majority of the respondents agreed to the fact that the introduction of online shopping in the
business plan can raise the profits and in turn the total revenue as well.
Q4: do you think online shopping can provide ultimate service to the customers?
Response Number of
responses
Percentages of
respondents (%)
Agreed 4 40
Highly agreed 1 10
Disagreed 3 30
Highly disagree 1 10
Neutral 1 10
18
Agreed
Highly disagree 0
0.5
1
1.5
2
2.5
3
3.5
4
Q4: Do you think online shopping can provide
ultimate service to the customers?

Analysis:
These days mostly person prefer to opt for online purchasing rather than retail purchasing and
effectiveness. Apart from that, it takes better-growing activity and making things normal.
Besides, according to Pagani, M. and Pardo, C., (2017), The next question was about the service
that could be provided to the customer’s basis on the online and retail shopping outlets. If the
customers felt that all the services that were available in a retail outlet were also available in the
online market as well. 4 of the total respondents agreed to the fact that online shopping is
equipped with all the services that a retail shop could provide. Further 1 out of 10 people highly
agreed to the fact, 3 out of the total people disagreed that online shopping had all the features
that are available in offline markets or retail shops, 3 people disagreed, 1 people even highly
disagreed and the remaining 1 were neutral about the question and had mixed opinions. In
percentage, 40 agreed, 10 highly agreed, 10% highly disagreed, 20% disagreed and 10 % were
neutral on the matter.
Q5: what is the most benefit of using online service?
Response Number of
responses
Percentages of
respondents (%)
Time saving 5 50
Easy handling 3 30
24*7 service 1 10
secure 1 10
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Analysis:
The internet has transcended us from the traditional shopping era into a new and more efficient
era called e-commerce. Apart from this, online shopping permit 24/7 services to meet the needs
of customer satisfaction in making good services and growth (Cearley, Burke and Walker, 2016).
A total of four parameters were selected, and questions were asked as to which of these four
features is the most attractive and worthy benefit feature among all. The four features were
namely Time Saving, Easy Handling, 24*7 service, and security. 15 out of the total respondents
said that they think online shopping is much more time saving than going into a retail shop.
Going into retail shop simply consumes much more time than its counterpart. 3 respondent
thought that the online shopping procedures were very easy to handle, click of a button, and you
can order almost anything, 1 employees said that online shopping is very secured in nature and is
the best quality that online shopping has. 1 people thought that the 24*7 availability of the
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Q5: What is the most benefit of using online
service?
Time saving Easy handling 24*7 service secure

feature is the most important feature among all as it enables the users to use and so anytime they
want. In percentage of about 50 % thought that online shopping is time-saving. 30% thought that
it was easy to handle, 10 percent thought that 24*7 service is the main feature of online shopping
and 10% thought that online shopping is secure.
Q6: do you think mobile application enhances the online service more systematic manner?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 3 30
Disagreed 1 10
Highly disagree 2 20
Neutral 1 10
Analysis:
It gives huge flexibility to companies who can easily store their big data in a single folder. On
the other hand according to Fitzgerald, Kruschwitz and Welch, (2014) cloud computing also
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Agreed
Highly disagree 0
0.5
1
1.5
2
2.5
3
Q6: Do you think mobile application enhances the online
service more systematic manner?

dependent on the internet without which they cannot access The next question was about the
practical applications of introducing a mobile application for the shopping and the respondents
were asked if the introduction of mobile application could enhance the online services in a more
systematic manner, 30% agreed on which were about 3 out of the 10 respondents. 30 % which
were about 3 of the total respondents said that they highly agreed to the fact that mobile
application can increase the systematic work of the whole thing. 10% which made about 1 of the
total respondents thought the opposite and disagreed. 2 of the total people highly disagreed and
remained respondent was neutral.
Q7: According to you is the online service is safe and secure for the customers?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 3 30
Disagreed 1 10
Highly disagree 1 10
Neutral 2 20
Analysis:
22
Agreed
Highly agreed
Disagreed
Highly disagree
Neutral
0123
Q7: According to you is the online service is safe
and secure for the customers?

According to Hanelt and etal., (2015), they suggest that technology has increased the
performance capabilities of employees. Employees are the important sources of the organization
they always want to work in more advanced form through they get better environment through
they get to learn new techniques and methods to perform the better task-oriented goals. The next
question was based on the security that online shopping offers as a whole and the respondents
were asked if the total online shopping experience was secure or not. To this question 3 of the
total respondents said yes they agreed that online shopping is secure. 3 people said that they
highly agree that online shopping is secure. 1 person highly disagreed with the fat and 2 people
were completely neutral. The remaining 1 person disagreed with the question. In percentage, 30
% agreed, 30% highly agreed, 30% highly disagreed, 10 % disagreed and 20% had a neutral
opinion.
Q8: How do you access the online service for shopping?
Response Number of
responses
Percentages of
respondents (%)
Through social media 3 30
Through mobile application 4 40
Through website 1 10
others 2 20
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Analysis:
On the basis of Hildebrandtv and etal., (2015) today’s time's many big organizations adopt the
online platform for accessing their services or products. On the other sides, it makes very clear
and giving better environment growth of making good profit revenue; online platform has to
provide huge success and growth in organization manner. 30 percent of the total respondents
accessed online shopping through social media, 40 % through a mobile application, 13 %
through the website and the remaining 10 % through other sources. The majority of the
respondents used the mobile application to use online shopping.
Q9: Do you think online service is the best supplementary for direct retailing?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 2 20
Disagreed 1 10
Highly disagree 3 30
Neutral 1 10
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Q8: How do you access the online service for
shopping?
Through social media Through mobile application
Through website others

Analysis:
Along with that, according to Kane and etal., (2015) it has been providing the best opportunity
and growth which provides better more growth possibilities. Online shopping is the tool to
success through organization grab the attraction of customers. The next question was to find out
that of online shopping can completely replace retails outlets, 30% agreed, 20% highly agreed,
10% disagreed, 30% highly disagreed, and 10 % were neutral. The majority agreed that online
shopping could replace outlets.
Q10: do you recommend your friends and family for online service?
Response Number of
responses
Percentages of
respondents (%)
Yes 8 80
No 2 20
25
Q9: Do you think online service is the best
supplementary for direct retailing?
Agreed Highly agreed Disagreed Highly disagree Neutral

Analysis:
The last question was to find out that if the respondents will recommend online shopping to their
friends and relatives. 80 % said yes and 20 % said no. According to Laudon and Laudon, (2015)
they suggest better opportunity growth regarding better performance level. Customers always
prefer to purchase things from those organizations who deal with online basis.
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Q10: Do you recommend your friends and family
for online service?
Yes No

4.3 Discussion:
A set of few questions were asked of the selected 30 respondents to check whether online
shopping is viable or not. How useful is it concerning offline retail units. The total respondents
were selected were of different genders and various age group. About half percent of them were
male and rest was female. The variation among the genders was chosen and a majority of male
respondents were chosenbecause males, when compared to females, are not that fond of
shopping and the opinion about the viability about online shopping could be properly studied.
There were diverse age groups that were equally divided and the age groups were shopping is
most popular were considered to find out the proper analytics behind whether online shopping is
more effective than retail units. The first criteria of the questionwere to find out that whether
online shopping can help the organization to gain more revenue from before when compared to
retail shops. The majority of the respondents said that they agreed to the fact that indeed online
shopping can increase the currently existing market revenue that is coming from offline retail
markets to a greater degree. Though minority but a considerable number of people also
disagreed and highly disagreed form the fact. They said that the few people will still prefer
offline markets because they are much safe. By this answer, the respondents were asked another
question if they feel that online shopping is safer when compared to retail units and outlets. In
here also the majority of the people said that online shopping is safer because technology has
developed very far and if a known and trusted brand introduces online shopping people will
automatically have faith in their services so it can be concluded that online shopping is safe.
People were also asked that in addition to websites if an online application is also introduced to
use online shopping will that be much more systematic that online shopping already is. Here the
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majority of the people said that online application could enhance the services in a much more
proper way. And with the introduction of online application, the procedures will be much more
systematic than it already is. The respondents were also asked that what feature they think is the
most beneficial and attractive that is provided by online shopping. The Responses were mixed
but the majority of the respondents thought that the best feature that online shopping provides is
that it is very time-saving when compared to the offline counterpart. There were more features as
well that people thought are very good and useful, such as easy handling, the opportunity of
shopping 24*7 which is simply not possible with offline outlets. By looking at all the responses
we can conclude that as of now online shopping can be a replacement to the offline outlets and
the majority prefers online shopping over offline retail outlets.
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Chapter 5: Conclusion and recommendation:
5.1 Introduction
After the total research and proper analysis of various factors related to online shopping markets
and offline retails shops a conclusion has been reached. The total results that are available have
been analyzed properly,and all the data has been grouped. The analysis included a decent amount
of questions that can range from varied topics that helped to come to the conclusions. The
questions were based on various topics such as the usefulness of the total online market and how
does it stand when compared to the offline retail market. Different parameters such as how easy
are online marketing to use when compared to the offline market. The already existing consumer
base of online market has what to say about the offline retail market. Also the details and things
that people consider when newly stepping onto the online market. The most important question
that was raised was that of security. People were concerned as to how secure online markets are.
The reactions were kind of mixed and the people who are using online markets for a long time
had no doubts about the security issues of the online markets and the way it works. Moreover,
people were also asked if they were likely to recommend online shopping to their friends and
relatives. A huge majority of the people said that would recommend the use of online shopping
to their friends and family as online shopping is very easy to use and one can shop at any given
time,and it is available twenty-four seven. Looking at the statistics and the opinions of all the
respondents and looking at the current market situation. One can conclude that online marketing
is ready to replace and take over the offline retail outlets.
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5.2 Linking with the objective
Different sorts of techniques and various efforts have been put into this research and the main
objective was to find out if at all the online market can replace the offline markets. The results do
show that online markets can replace the offline markets completely. Even majority of the
respondents from the research think that as well. But there is a symbiotic relationship between
the offline and online research markets and people need to understand that though online markets
are very famous the core of it is working in an offline way. To understand and dissect the whole
scenario one must understand the total concept of online marketing. Online marketing is nothing
but a concept of linking various shops and industries under a roof and present it online. The
presentation could be of any form, the products can be displayed on social media, or the
presenter, industry, and company can form their website and put their products there. The
invention of the mobile application is also a viable and valid alternative to the whole concept.
Though the total picture shows that the whole process if online but the truth is only the upper
layer or the outer covering of the whole so-called online market is online. When one places an
order on the internet, it is manually created and approved by a person and then forwarded to a
retail shop or a retail outlet where that product is available,and then it is shipped to the buyer
who has bought the product. Both the online and offline market exist together in the industry. On
top of that, one must not forget that the shops and the companies that are online now actually
used to be offline before. And though it seems that the online market can replace the offline
retails, the correct statement would be “Offline market and retails units can transform into the
online market.”
5.3 Recommendation
30

From the above analysis, it can be recommended that, instead of fighting with each other. If
online and offline markets work together as a unit, then the total problem could be solved. The
offline markets should understand that the online markets work for the offline market and on top
of that the products that are supplied all over the market are bought from the offline market in the
first place. The product that is being brought from the offline market is being circulated of over
the internet. And eventually, the products are delivered manually.
5.4 Limitations
Various pros and cons are linked to both of the markets online as well as offline. Offline retail
units provide a more personalized experience concerning offline and online markets are always
available. These two separate ingenious features are specific to each of these respective markets.
And it would work for the betterment of both these fields that they start working out together. If
we look at it properly online market cannot properly communicate with the user because there is
a lack of human touch there, in the end, it is just robots and mechanics. On the other hand, the
offline markets can be accessed on any day of the year and any hour of the day. The concept of
the holiday does not exist in online marketing which makes the online market much more useful.
And these points limits both of the markets in one way or the other
5.5 Future Scope
Online market, in particular, has developed a lot in the modern times,andonline tech giants such
as Amazon, Flipkartetc. are ruling over the online market and offline markets as well. It is very
evident that the online market is yet to improve a lot in the future. And Offline markets, on the
other hand, have also improved a lot from the past,but most of the online retailers are shutting
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their shops off because they feel threatened by the online market though this is not the case. The
future scope of offline markets is also huge if they realize that both the market can go hand in
hand.
5.6 Personal Reflection
The whole research work and whatever I have learned in the class has made me better as a
person. And by carrying out the surveys, I have learnt a lot about online and offline markets. I
also found out that the main things and details that make research more appropriate are the data.
Qualitative and Quantities analysis holds the position of a superior in the whole process.
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Oldham, G. R. and Da Silva, N., 2015. The impact of Online shopping on the generation and
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Appendix:
Q1: what is your gender?
Response Number of
responses
Percentages of
respondents (%)
Male 6 60
Female 4 40
Q2: what is your age group?
Response Number of
responses
Percentages of
respondents (%)
20-28 5 50
29-36 4 40
Above 36 1 10
Q3: do you think online shopping can help the organization to gain more revenue?
Response Number of
responses
Percentages of
respondents (%)
Agreed 4 40
Highly agreed 3 30
Disagreed 1 10
Highly disagree 1 10
Neutral 1 10
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Q4: do you think online shopping can provide ultimate service to the customers?
Response Number of
responses
Percentages of
respondents (%)
Agreed 4 40
Highly agreed 1 10
Disagreed 3 30
Highly disagree 1 10
Neutral 1 10
Q5: what is the most benefit of using online service?
Response Number of
responses
Percentages of
respondents (%)
Time saving 5 50
Easy handling 3 30
24*7 service 1 10
secure 1 10
Q6: do you think mobile application enhances the online service more systematic manner?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 3 30
Disagreed 1 10
Highly disagree 2 20
Neutral 1 10
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Q7: according to you is the online service is safe and secure for the customers?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 3 30
Disagreed 1 10
Highly disagree 1 10
Neutral 2 20
Q8: how do you access the online service for shopping?
Response Number of
responses
Percentages of
respondents (%)
Through social media 3 30
Through mobile application 4 40
Through website 1 10
others 2 20
Q9: do you think online service is the best supplementary for direct retailing?
Response Number of
responses
Percentages of
respondents (%)
Agreed 3 30
Highly agreed 2 20
Disagreed 1 10
Highly disagree 3 30
Neutral 1 10
Q10: do you recommend your friends and family for online service?
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Response Number of
responses
Percentages of
respondents (%)
Yes 8 80
No 2 20
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