Comparative Study on Effectiveness of Online versus Retail Shopping Experiences Acknowledgement

Comparative study on effectiveness of online versus retail
shopping experiences
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Acknowledgement:
On the very first thing I want to tell that the success of this project always inspired me in every
stages of the project. My parents helped and supported me lot in every direction and I want to
dedicate this achievement to my parents. In addition I also want to thanks my teacher who
guided me throughout the project and helped me to get the goal. This project enables me to learn
the communication skill and also the strategic skills for my future.
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Abstract:
Present report will be based on the impact of Online shopping which helps to innovate better
environmental growth factor. Many new businesses do better work performance in order to
confirm the better opportunity and growth. In present scenario various startup and new business
ideas take with help from digital technologies. Online shopping is the easiest and flexible way to
get the things at any time and at anywhere. This makes the overall activity clear and effective.
Apart from that, retail store shopping activity is that to go to the retail store and start doing
activity. Retail store require much time on purchasing the things. This study is completely based
on the emergence of the online service over the retail shopping. For, further in this report will be
taken new advancing and new challenging growth strategies and approaches to ac accomplish the
study research in set structured form. Study will be choose deductive research approach which is
based hypothesis and take out the best possible research. Furthermore, Researcher will be
selected qualitative method to collect the data which is based on people perception and thoughts.
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Table of Contents
Chapter 1: Introduction....................................................................................................................6
1.1 Background of the study............................................................................................................6
1.2 Rationale of the study................................................................................................................6
1.3 Research Questions....................................................................................................................6
Chapter 2: Literature review............................................................................................................7
2.1 Introduction................................................................................................................................7
2.2 What is the impact of online shopping on customer satisfaction?.............................................7
Chapter 3: Research Methodology ................................................................................................12
3.1 Research Philosophies:............................................................................................................12
3.2 Research approach:..................................................................................................................12
3.3 Data collection:........................................................................................................................13
3.4 Data analysis:...........................................................................................................................13
3.5 Sampling:.................................................................................................................................14
3.6 Ethical consideration:...............................................................................................................14
3.7 Time scale................................................................................................................................15
3.8 Summary..................................................................................................................................18
Chapter 4: Data Analysis and Interpretation..................................................................................19
4.1 Introduction..............................................................................................................................19
4.2 Quantity Analysis.....................................................................................................................19
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4.3 Discussion:...............................................................................................................................32
Chapter 5: Conclusion and recommendation:................................................................................34
5.1 Introduction .............................................................................................................................34
5.2 Linking with the objective.......................................................................................................35
5.3 Recommendation.....................................................................................................................35
5.4 Limitations...............................................................................................................................36
5.5 Future Scope............................................................................................................................36
5.6 Personal Reflection..................................................................................................................37
Reference:......................................................................................................................................38
Appendix:.......................................................................................................................................40
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Chapter 1: Introduction
Title: Comparative study on effectiveness of online versus retail shopping experiences
1.1 Background of the study
Online shopping has been given new growth and market opportunity to customers and
organizations as well. Digital transformation is a well knownconcept in the present business
environment. Online shopping helps to connect business with customers. Present report will be
based on the impact of Online shopping which helps to innovate better environmental growth
factor. Many new businesses do better work performance to confirm the better opportunity and
growth. In present scenario, various startup and new business ideas take with help from digital
technologies. Overall research based on effective target goals and accomplished the goals and
objectives. Overall, process or study based on the comparatively analysis the between retail
shopping and online shopping effectiveness.
1.2 Rationale of the study
The present study based on Talent plus it is the HR consulting firm in the United Kingdom.
Talent Plus Company hires employees and best candidates for the organization. With the help of
online shopping they acquire the best resource of employees according to the needs of clients.
Online shopping has been given new thoughts and process of working.
1.3 Research Questions
 What are the factors that impact on the online shopping ?
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 What are the factors affect Online shopping?
Chapter 2: Literature review
2.1 Introduction
Online shopping is the fast-growing technology in the business activities rather than purchasing
from retail stores. Gone those days when company has been done with manual manner. Besides,
it also helps to explain importance terms of making good goals. According to Baller, Dutta and
Lanvin, (2016) technology helps to reduce the company time cost and also assists to control the
time cost as well. On the other hand it also has been provides better quality in services. Besides,
on the contrary online shopping also giving some limitations as well, Evolution of technology is
beneficial to human for several reasons. Many of the industries can take advantage of advance
technology to enhance their functions and grab new opportunity and growth in order to take the
better opportunity and growth besides, in earlier times, when computer was very important point.
2.2 What is the impact of online shopping on customer satisfaction?
The internet has transcended us from the traditional shopping era into a new and more efficient
era called e-commerce. Online shopping is permitting 24/7 services to the customers to meet
their basic as well as ordinary needs in the targeted market. Customer satisfaction in online
purchasing is highly impacted full and fast-growing factor that helps to reduce time cost and
gives high product range.
Online shopping is the easiest and flexible way to get the things at anytime and anywhere. This
makes the overall activity clear and effective. Apart from that, retail store shopping activity is
that to go to the retail store and start doing the activity. The retail store requires much time on
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purchasing the things. These days mostly person prefer to opt for online purchasing rather than
retail purchasing and effectiveness. Apart from that, it takes better-growing activity and making
things normal. Besides, according to Pagani, M. and Pardo, C., (2017), the online company
makes better deliverable and effective target goals. Apart from that, Online shopping includes
various loop falls that faced by customers such as lack of accuracy, lack of physical appearance,
less trust and faith. On the contrary retail shopping includes a high range of faith and reliability
related to product and services. Moreover, it brings new changes and makes better growth level.
Communication is the first reason advantage taken by the company. Apart from that, it will be
the more challenging and task-oriented scenario which has been introduced to new challenges
and risk task. Along with that, technology also hasthe essential advantage that is it helps to
discovered new product and ideas through the company can get better growth and task-oriented
goals. Technology has increased the productivity level of the people. More apart, Online
shopping also involves high-risk involved in the techniques such as security issues, time
limitations, internet issues, lack of access etc. through some of the company feel discomfort for
adopting the Online shopping. Another, negative impact of technology has given directly on the
employee’s natures that are not aware of the process of using all those techniques.
On the contrary Online shopping also enhances the productivity level of employees and
performance level as well. Sometimes business dependency level has increased through the
employee’s stopped thinking about innovation or enhancement. Technology reduced the role of
persons or employees in decision-making approach. Besides, according to Cearley, Burke and
Walker, (2016) technology are highly required in the organization. Through Talent Plus would
get the better resources and profit margin for its business. Moreover, it also helps to make the
better environmental growth for the organization development. Talent Plus get the huge
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