Comparative Technology and its Impact on Sales for Zara and H&M during Pandemic

RESEARCH METHODOLOGY

TABLE OF CONTENTS
Background..................................................................................................................................3
Rationale......................................................................................................................................3
Literature Review........................................................................................................................4
Research methodology.................................................................................................................7
REFERENCES................................................................................................................................1

Title: To analyse the comparative Technology and its impact on sales for Zara and H&M during
pandemic.
Background
Pandemic has given boost to technology in business area and helped the organization in
increasing their overall growth. Along with this, fashion sector needs new updates in order to
increase their customer range as well as to meet up with competition. Moreover, the present
study will discuss about comparative technology as it is growing necessity. The business world is
leaning toward digitalization and it is hard to separate both of them. Although innovation is
must for business and technology is making it easier for business to sustain and come up with
new ideas (Leischnig and Geigenmüller, 2020). The role of technology in business is increasing
tremendous growth in trade and commerce as well as the business concepts and models are result
of introduction of technology. Moreover, technology gave new and better approach on the way
of conducting business as well as it provides faster and convenient way of performing business
transactions. In addition to this, some of actions of technology in business include management
information system, sales system and other complicated tools. The present research is based on
Zara and H&M which are one of the famous brand in fashion retail sector. It deals in clothing of
men and women and all their product are of premium quality and it is focusing on increasing
their sales through using advance technology.
Aim: To evaluate use of comparative technology and the way it affects sales of Zara and H&M.
Objectives:
 To understand the concept of comparative technology and its various types.
 To evaluate the relation of comparative technology in increasing the sales of firm.
 To identify the challenges faced by organization while using comparative technology.
 To recommend the best solution for dealing with the challenges pertaining to use of
technology.
Research question:
1. What is the role of technology during the time of pandemic?
2. What is the impact of comparative technology on sales of Zara and H&M?
Rationale
The main reason for selecting this topic is to analyse various factor which can be used for
increasing the sales of company. Along with this, the research will help in identifying the